Posts tagged brandweek 
Wendy's becomes Wendy'z for Petz in-store promotion
It seems that while advertisers in the UK are discouraging gamers from eating fast food (or playing games, for that matter), US fast food chain Wendy's is partnering with Ubisoft to offer toys based on its uber-popular Petz series, according to Brandweek.com. During a five-week campaign in stores,...
Reggie named Grand Marketer of the Year
Brandweek magazine, which we suppose we'll have to get familiar with if we want to continue pretending to know something about business, named Reggie Fils-Aime their "Grand Marketer of the Year" for 2007. The magazine celebrated Reggie with a long article about how awesome the Wii is, and how his st...
