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Posts tagged brian-reynolds

Zynga: Xbox Live 'too small a demographic'

Don't worry about Farmville infiltrating your Xbox 360 (and the subsequent requests from your mom and your friends that would soon follow thereafter). According to Zynga chief game designer, Brian Reynolds, the Xbox 360 landscape is small potatoes -- Zynga's after broader audiences and the user ...

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What is Zynga doing to that sheep? Brian Reynolds on the power of innuendo

During a presentation at SXSW Interactive yesterday, Zynga chief designer Brian Reynolds shared an emergent game feature that the team discovered when making Frontierville, one designed to appeal to juvenility. The "tutorial" mission in Frontierville involves finding a lost sheep and bringing ...

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Social game devs rail against divisiveness, armchair designers, and s*** crayons

As a response to frequent use of social games as punching bags by the rest of the industry, a group of Facebook, mobile, and otherwise social game-identified creators took part in a series of short "rants" during GDC. During this event, a social game was happening in real time: coins were handed ...

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Drop7 dev Area/Code becomes 'Zynga New York'

New York City-based developer Area/Code Inc. is the newest part of Zynga's growing family. The studio will henceforth be known as "Zynga New York." Zynga chief game designer Brian Reynolds announced as much on his Twitter account, welcoming the new studio into the fold: "Introducing Zynga New York! ...

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Brian Reynolds answers 10 Questions from the Academy

And now, 10 Questions from the Academy: A weekly feature from the Academy of Interactive Arts & Sciences wherein significant figures in the video game industry provide their input on past trends, current events, and future challenges and goals for the entertainment software community. Brian ...

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Big Huge Games boss Brian Reynolds leaves, joins Zynga East

When 38 Studios CEO Brett Close told Joystiq that his company's acquisition of Big Huge Games from THQ was due in no small part to the "incredible veteran talent" at the developer – even singling out Oblivion and Morrowind designer Ken Rolston – we had assumed that he was also ...

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