We were heartbroken to learn that the upcoming re-imagining of the once beloved arcade franchise, Golden Axe: Beast Rider, would not feature any co-op gameplay. Our faith in the title was admittedly shaken -- though this debut trailer has officially piqued our interest. After all, who needs friends when you have gigantic, mountable dinosaurs? Though we would have preferred to see some footage of some unassumping, puntable power-up gnomes, the combat in the above video certainly looks enticing -- though the gameplay featured in this preview might be lost on you if your monitor is unable to display the 400 shades of brown apparently used to create the game's visual aesthetic. May we suggest adjusting the title to the slightly more appropriate Burnt Sienna Axe?

EA's VP of corporate communications, Jeff Brown, says that Activision and Vivendi pulling out of the ESA shows a "lack of leadership" from the two (soon to become one) large publisher. Brown tells GI.biz that EA has no plans of leaving the lobbying and business affairs group, expressing that a big company like EA has a "responsibility to consumers" to work on policy issues and it should be done through "industry consensus."

EA will not be leaving the ESA, but Brown urges the organization to make a strong case to remaining members. He insists that it's the ESA's job to "prove" that membership is for the good of the publishers, but believes with Activision/Vivendi leaving, along with LucasArts announcing its departure last week, that the organization will be proving itself more. Now, whether that proving is in the public spotlight or behind the scenes (which is normal for a lobbying group) is something the ESA is going to have to work out after these very public publisher exits.

EA's named a replacement for outgoing Chief Financial Officer Warren Jenson and the winner is: Eric Brown of McAfee Inc. GameDaily reports Brown is no stranger to the ways of EA, having served as Chief Operating Officer of EA's Redwood Shores Studio.

EA CEO John Riccitiello says Brown's broad international experience and industry knowledge make him a perfect fit for the company. Surprisingly there was no gloating about needing a CFO on board who can easily handle a major acquisition. Brown officially begins the job April 14, three days after EA's hostile takeover deadline against Take-Two.

British Prime Minister Gordon Brown announced a wide-ranging review of media violence, including video games, at his monthly press conference Tuesday. Brown said he hoped the review would lead not to state censorship of violent and pornographic content, but instead to a voluntary agreement between content providers and parents to protect children.

"This is not the government telling people what they should do ... this is society reaching a conclusion with all those people involved about what are the legitimate boundaries," Brown said. "I think we have got to look at this as a society. I hope this is one of the areas where there can be common ground between all parties."

The review comes after a similar call to curb media violence by Conservative leader David Cameron. "We are never going to deal with crime unless we look at the broader context ... and that includes, I think, video games and things like that where we do need to think of the context in which people are growing up," Cameron said last week. With new parliamentary elections possibly coming as early as this fall, media violence is shaping up to be a serious point of contention, with both sides trying to prove they're more serious about the problem.

[Via Gamasutra]