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Posts tagged business-strategy

Iwata: Nintendo 'thinking about a new business structure' following weak console sales

With Nintendo having to slash its forecasts following weak Wii U sales comes the contemplation of new business strategies. While not announcing any definitive changes in the company's direction, Nintendo President Satoru Iwata admitted at a press conference today in Osaka, Japan that the company is...

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PlayStation Move strategy to focus on 'more core titles,' says Sony's Koller

John Koller, director of hardware marketing for PlayStation, acknowledged to the Wall Street Journal that Microsoft's 8 million shipped Kinect units amount to a "very impressive" figure, though he assured that his company is still "happy where we are in the market" with Move. As of the end of...

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THQ uDraw GameTablet 'doing very well,' software lined up through 2012

As Kinect and Move continue to make headlines as the season's hottest hardware, THQ is quietly enjoying the apparent success of its uDraw GameTablet, which launched November 14 for Wii. Early indications from the company suggest the kid-targeted device is selling well at retail (for around $70), as...

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GameTap closing Atlanta office, focusing on newer PC titles

The slow transition of GameTap since "partnering" with Metaboli back in 2008 continues, with the company shutting down its Atlanta "technical and support team" and sharing some details about the future of the service. Speaking with Joystiq, a GameTap representative explained that by bringing...

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Ubisoft on becoming Kinect's 'top third-party publisher,' and on its history with 3D camera tech

Last night, Ubisoft held a Kinect-specific event in downtown San Francisco. There, president Laurent Detoc and senior VP of marketing and sales, Tony Key, talked about the company's strategy for Kinect and why it's investing so heavily to become the biggest third-party supporter of the device at...

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Activision studios head brings development strategy into focus

"It doesn't make sense anymore," Activision executive VP of worldwide studios Dave Stohl declared to us in a small office, hidden away from the noisy E3 show floor. "You've really got to focus." The executive, who oversees every development studio that Activision owns, was reflecting on the old...

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Ubisoft remains refocused on Xbox 360, PS3 in new year

In January, Ubisoft CEO Yves Guillemot told investors that the company would "refocus"' its development efforts on Xbox 360 and PS3 in 2010, with particular emphasis on iterating its major franchises on the HD consoles. Today, as Ubisoft reported its earnings (actually, losses) for the fiscal year...

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GDC: Surviving High School creator talks clever, profitable microtransactions

In early 2009, Centerscore co-founder Oliver Miao was assigned an extremely daunting task. His studio had recently been acquired by EA Mobile, and his higher-ups had requested an iPhone version of the studio's successful teen-dating sim series, Surviving High School. The difficulty didn't come in...

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Sony reorganization shuffles names, but doesn't mess with the games

You ready? Okay -- follow along: Sony announced today that the Sony Computer Entertainment subsidiary will change its name to SNE Platform (or "SNEP"), and then transfer its video game operations to a new subsidiary, named -- surprise! -- Sony Computer Entertainment. On April 1, SNEP, which will be...

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Schappert clarifies EA's sweeping DLC and online strategy

During this week's quarterly earning's report, EA COO John Schappert answered an investor question with a somewhat vague but potentially far-reaching comment regarding the publisher's future strategy for implementing online functionality into its games. "In fiscal 2011 [from April 31, 2010 to March...

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