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Posts tagged business-strategy

Ubisoft's Guillemot not trippin' about franchise fatigue

Ubisoft's current focus to iterate its "major franchises" seems to expose its key brands to franchise fatigue and, with it, dwindling sales -- just look what happened to sales of Guitar Hero and Tony Hawk when Activision implemented a similar strategy. However, Ubisoft CEO Yves Guillemot remains...

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WSJ: Playfish creating social game based on 'well-known EA brand'

The Wall Street Journal today examines "Why Playfish Sold Itself to EA." Um, wouldn't you sell yourself for $300 million? While such an investigation might seem trivial, the WSJ calls in Playfish president and GM Kristian Segerstrale, who reveals that several hundred million is merely chump change....

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Riccitiello: Mirror's Edge deserves second chance, EA still pushing new IP

EA CEO John Riccitiello told IndustryGamers that the company has no intention of reducing its reliance on new IP. "Does this mean EA is backing away from investing in quality and innovation?" Riccitiello asked. "Absolutely not. It's religion for me; I believe quality and innovation is what works." ...

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Sony theory: From PlayStation to Wii and back again

SCEA marketing whiz Peter Dille has pitched the company's new game plan, and Wii's the bait, according to a recent interview with Gamasutra. Opting for more concession speech than victory declaration, Dille offers a "hats off" to Nintendo and its Wii for "doing something that hasn't been done" by...

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