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Listen up, game industry, the Electronic Entertainment Expo -- E3 to the kids -- is kind of a big deal. If you want your company to be a part of it, it's time to get on the ball, as the Expo has revealed that 90 percent of its floor space has already been booked. And seriously, like, everyone is going to be there when the show opens June 15. We're expecting some new Zelda, plenty of PlayStation Motion Controller and Natal talk and, of course, lots of new games. If that's the kind of company you want to keep, it's time to register. That goes for you retail and press types too, as attendee and media registration is now open as well.

Incidentally, Joystiq Publishing is currently soliciting sponsors for floor space. As a no-profit publisher -- it's not that we don't want profits, we just haven't made any yet -- we're looking for a forward-thinking, capital-heavy company to bring our MEGA E3 booth design to life. The current blueprint calls for six full stories of action-packed exhibition rooms, a pizzeria and a ball pit in the center courtyard. We're willing to compromise on the sixth floor (it's mostly Wii shovelware), but the ball pit is non-negotiable.

There's no question: retail has a serious lack of Wiis, once again. Yes, this is 2010, but you wouldn't be wrong in thinking it feels more like 2008. Following up on several tips over the past month about online and retail Wii "shortages," the best we can discover is that supply is still coming in to retailers, but that demand is exceeding it -- it's that same old Wii song we've heard for years.

"We're still getting [Wii] in, but it's just slow. We've tried getting more from other stores in our district, but we're just selling out too fast," a Best Buy employee told Joystiq. One GameStop manager claimed this supply issue happens every year after Christmas and estimated things will get better in mid-February. Other retailers echoed: supply is still coming in, but selling out fast. Online stores, like Amazon and NewEgg, aren't faring any better.

We've requested comment from Nintendo a couple times on this issue, but the House of Mario is staying mum. We've also requested official comment from all the major retailers, but have not received a response. If you know someone looking for a Wii, the best we can do is repeat the same advice we've been giving for years: just keep calling your local retailer and ask when it'll receive more stock.

According to Square Enix's financial report covering the first nine months (ending this past December) of its fiscal year, the company is going to finish its annual business cycle with plenty of glistening gil. Overall, the company's profits are up 48 percent from the same period last year, and it forecasts a profit of ¥10 billion (which is far less shocking when converted to $112 million) for the fiscal year ending in March 2010.

The company's games division saw limit breaker sales and profits during the period due to Dragon Quest IX, Final Fantasy XIII, Kingdom Hearts 358/2 Days and Batman: Arkham Asylum -- which it obtained as part of the Eidos buyout. Square Enix's games group saw sales of ¥72 billion ($806 million, a 97 percent increase over last year), along with a profit of ¥18 billion ($202 million, a 99 percent increase during the same time). Kupos to you, Square Enix.

The office of New York Attorney General Andrew M. Cuomo is investigating several well-known retailers, including GameStop, for deceptive advertising practices. According to the office's announcement, GameStop and 21 other businesses are directing consumers to fraudulent discount programs where they unknowingly share credit card information with a third party. These third-party programs then place recurring charges on customers' accounts. "Well-known companies are tricking customers into accepting offers from third party vendors," said Cuomo, "which then siphon money from consumers' accounts."

Online movie ticket company Fandango has already agreed to stop the practice and pay $400,000 to a consumer redress fund. The Attorney General's office rightly warns that consumers should take care in reading all fine print when signing up for any kind of discount offer.

Are there any Joystiq readers out there that have run into this problem with GameStop? (You might want to check your credit card statement before you answer that.)

Update: For clarification, as some commenters have pointed out, the investigation applies to GameStop's online business, not its physical retail stores.

[Via GI.biz (account required)]

There's a stuffy business piece over on Yahoo! News about how gaming accessory makers are rolling in teh moneyz -- at least $5 billion last year, according to EEDAR analyst Jessie Divnich. Rather than offer up a bunch of boring figures on which plastic guitar sold best, or who had the most popular Wiimote charging solution, we figured we'd introduce you to some of the very items that have made accessories such a big business over the past few years.

Firstly, there's the Trauma Center Kit, a favorite of home surgeons and people who like to look ridiculous while playing games. Next up, the gun. Or, more specifically, just "gun." We'd be remiss to neglect one of our favorite faux firearms styled after an aquatic predator. For those who prefer reptiles, this sensor bar holder was hit or misss. And finally, we leave you with actual video footage of some of the fine products that make up this staggeringly lucrative industry in action. We hope you've had a ball.

Game Crazy can't catch a break as parent-company Movie Gallery has filed for chapter 11 bankruptcy. When the dust settles, only 250 Game Crazy locations will remain. The company already closed over 200 locations late last year. In total, Movie Gallery plans to immediately liquidate and close 760 stores in its financially fallible trinity of brands: Movie Gallery, Hollywood Video and Game Crazy.

The company hopes to emerge from the "restructuring" with a "new and sustainable business model centered on a smaller base of profitable stores." The only division of the business unaffected by the bankruptcy is the company's Canadian operations. At least that's one good thing, eh?

[Via Industry Gamers]

IGN reported yesterday that Codemasters, after disappointing stateside sales last year, was laying off staff at its U.S. office and was planning on shuttering it. But according to an official statement from the company, the story's only half right: Though six employees were laid off (three from marketing, three from elsewhere), Codemasters told Edge there are no plans to close the U.S. operation, saying "Codemasters' office in Burbank CA remains operational under the management of Bill West and we look forward to a focused relationship with our distribution and marketing partners going forward."

So, not to say it won't happen eventually, but it looks like this is one death certificate that was issued too soon.

First reaction: lolwhut? Of course casual gamerz haven't hurt the hardcore. Hardcore have mad skillz.

Second, more thoughtful reaction: Oh -- Cowen and Company's Doug Creutz was speaking in terms of business. That makes a little more sense. Speaking to Edge, Creutz espoused his belief that "non-traditional" formats like the iPhone and social gaming have not hurt the core gaming market. Rather, said Creutz, "We believe that these newer gaming media represent a distinct and non-competitive market segment from console gaming, which is dominated by the core gamer." He elaborated that while casual titles didn't fare as well in 2009, the sales of core titles were still strong (a reasonable belief).

According to Creutz, the "difficulties" faced by the industry are the result of the "relatively slow uptake" of the PlayStation 3 and Xbox 360, thanks in large part to their high price points. However, now that both the PS3 and 360 have reached mass market prices, the console cycle will "reaccelerate to the benefit of the publishers that are positioned to take advantage."

Creutz sentiments seem to be in line with many of the major game publishers, as both Capcom and EA have expressed dissatisfaction with the Wii market, with a Capcom spokesperson outright declaring, "If you're not Nintendo, it does seem harder to make money on the Wii today compared to the PS3 and the Xbox 360". Meanwhile, Ubisoft has announced that it plans to "refocus" its efforts on the Xbox 360 and PS3 in 2010.

Mass Effect 2 has warped to the top of Chart-Track's UK sales chart, revealing that Britain isn't just about Just Dance (which still stepped its way into second place, by the way). Comparing debut weeks, the Normandy crew's second outing sold twice as well on Xbox 360 than the original did back in 2007 and three times higher on PC. EA is expecting a good financial return from Mass Effect 2, having already shipped 2 million copies.

Taking the bronze this week on the all-formats chart is Call of Duty: Modern Warfare 2, and in fourth is ... MAG. Yes, coverage of the PS3-exclusive may have been totally eclipsed by BioWare's space opera, but it still managed a strong debut -- have a look at our review to see if it's worth the attention. The rest of the list features the usual suspects, though Dragon Age: Origins has made a return to the top 40. It seems Mass Effect 2 wasn't the only BioWare game casting a spell over consumers last week.

Source – Mass Effect 2 gravitates to No1 [GFK Chart-Track]
Source – Latest UK Software Charts [GFK Chart-Track]

Valve has announced that its digital distribution and community service, Steam, surpassed 25 million members in 2009. That's a 25-percent increase over 2008, according to Valve, with the company adding that 10 million of those members have created community profiles. Furthermore, December saw the number of simultaneous users pass 2.5 million, while average monthly gaming minutes passed 13 billion. The press release doesn't disclose specific financial numbers, though it does note that overall sales are up 225 percent over 2008, "marking the fifth straight year the platform has realized over 100 percent year-over-year growth in unit sales."

This part of the our blog post, incidentally, is where we insert a joke about the fact that Half-Life 2: Episode 3 still hasn't been released.

Japan's Nikkei business daily (via Reuters) estimates Sony will announce an operating profit of about $1.1 billion for this past holiday quarter. This would be the first time the company has posted a profit in five quarters. The financial turnaround is thanks, in part, to the normally loss-heavy television division breaking even, the video game division seeing increased sales of the PlayStation 3, and a helluvalot of lost jobs and plant closings.

Nikkei predicts that the video game group in particular will see its first operating profit in over a year during the quarter. Sony has declined to comment and plans to release the financial results on February 4. The good news should come in opposition to the report issued last year, when Sony predicted a rough future.

Marvelous Interactive executives have taken a pay cut in response to a bad earnings forecast due to the publisher's low sales figures. Executives will take a 15-17 percent cut in pay, directors will be hit 25-43 percent, while the CEO will take a 77 percent reduction.

What's unclear is if this is a sign that executives are taking responsibility for what happened, or if there simply isn't enough money in the coffers to pay them.

[Via Siliconera]

Sony Computer Entertainment Europe has announced that sales of the PlayStation 3 have eclipsed three million units in the United Kingdom. Speaking to MCV, an SCEE spokesperson noted that the company is "delighted" by the news. Pointing to a strong lineup of software, including God of War III and Heavy Rain -- both rumored to be receiving PS3 bundles in Europe -- as well as the upcoming PS3 motion controller, the rep added that the three million milestone is "a great way to start the year."

So, once again, the price cut seems like it was probably a pretty good idea. Assuming Sony can keep up the momentum and deliver on a few promises, 2010 just might be a banner year for the PlayStation 3.

We frequently see the words produced by gaming industry superanalyst Michael Pachter -- however, a new piece of programming on GameTrailers gives us the rare opportunity to hear them straight from the man himself. Yes, a new video segment titled "Pach-Attack" gives the technoprophet his own soapbox from which he can voice his opinions and say his sooths, all presented in crystal-clear HD video.

We've embedded the inaugural episode of Pach-Attack after the jump. If you happen to check it out, you'll need to keep reminding yourself that the casually-buttoned gentleman you're viewing isn't actually Don Johnson.