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Posts tagged casual gaming

Casual gaming girl power; overall boys rule console market

Solid information is starting to trickle in about what actually comprises the gamer demographic. Companies are starting to ask who is actually playing their games instead of just assuming it's 16-year-old Timmy Smith living in some square state with his mom and dad, sibling, dog and house with a...

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Vista casual game problems are 'grossly overstated'

Earlier this week, WildTangent CEO, Alex St. John, lashed out against Windows Vista and claimed that most casual games were drowing in the moat surrounding the operating system's impenetrable castle. With many downloadable titles lacking official ESRB ratings, St. John suggested that Vista's...

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Your mom plays Xbox 360 games

The elusive "casual market" has recently become quite the sought-after prey for game publishers, each one attempting in its own way to hunt down those who would normally shy away from complex and scary video games. Nintendo isn't the only company to have Grandma firmly set in a Zapper scope -- the...

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Brain Training used to defeat dementia

According to a BBC report, Nintendo's hugely popular Brain Training titles are invading Japanese classrooms in an effort to help the older population get their minds in motion and running swiftly from encroaching dementia. How effective Dr. Kawashima's unnervingly polite floating head is at...

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Nintendo losing their Touch (Generations)?

If Nintendo's desires are realized, it won't be too long before the image of Grandpa hunching furiously over his DS Lite and murderously screaming "Blue" joins that of the bespectacled nerd in the ranks of uninformed gamer stereotypes. In an effort to reach out to those who would normally shy away...

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Nintendo losing their Touch (Generations)?

If Nintendo's desires are realized, it won't be too long before the image of Grandpa hunching furiously over his DS Lite and murderously screaming "Blue" joins that of the bespectacled nerd in the ranks of uninformed gamer stereotypes. In an effort to reach out to those who would normally shy away...

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Nintendo to Touch Generations

Nintendo of America have announced that as of June, they'll be rebranding many of their DS "non-games" under the Touch Generations label. As the name suggests, this move supports Nintendo's continuing desire to expand the gaming demographic and to reach out to those who are under the impression that...

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65% of women, 35% of men aged 25-34 play games

According to the New York Times' interpretation of this study, 65% of women between the ages of 25 and 34 play video games while only 35% of men in that same age bracket play video games. The big difference is that women choose to play so-called "casual games" that are commonly found on...

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Casual gaming picks

Casual games became more high-profile last year, as predicted, and the launch of the Xbox Live Marketplace saw some so-called "casual" games racking up more gamer love than non-casual games. For anyone venturing into the world of casual gaming for the first time, it can seem a little...

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