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<generator>Blogsmith http://www.blogsmith.com/</generator><item><title><![CDATA[Square Enix 'Extreme Edges' is new label for publisher's violent games in Japan]]></title><link>http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/</link><guid isPermaLink="true">http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/</guid><comments>http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/#comments</comments><description><![CDATA[<center><a href="http://www.andriasang.com/e/blog/2010/04/27/flying_get/"><img hspace="0" vspace="4" border="1" alt="" src="http://www.blogcdn.com/www.joystiq.com/media/2010/04/kl2kl2l0401-580w-042710.jpg" /></a></center>As <a href="http://joystiq.com/tag/square-enix">Square Enix</a> continues to expand globablly, it's starting to publish titles in Japan that aren't traditionally "Square Enix," like <a href="http://www.joystiq.com/2009/11/17/square-enix-chief-confident-in-modern-warfare-2s-success-in-japan/"><em>Modern Warfare 2</em></a> and games from its newly acquired Eidos subsidiary. According to <em>Famitsu</em> (via <a href="http://www.andriasang.com/e/blog/2010/04/27/flying_get/">Andriasang</a>), president Yoichi Wada has announced a new box label to be used by the publisher that will differentiate its "mature" Western games from its usual slate of more innocent fantasy products: "Square Enix Extreme Edges." Wait -- <a href="http://www.joystiq.com/2009/12/08/wada-wants-japanese-gamers-to-stop-discriminating-against-wester/">didn't Wada say</a> he wanted Japanese gamers <em>not </em>to discriminate against Western games?<br />
<br />
The "Extreme Edges" label will be used for Western-made games bearing <a href="http://en.wikipedia.org/wiki/Computer_Entertainment_Rating_Organization">CERO</a> "D" (17+) or "Z" (18+) ratings, though Square Enix has yet to publish any CERO Z titles. The Z rating is <em>legally</em> age-restricted, and games bearing it are often not displayed in stores. Square Enix, however, will release <a href="http://joystiq.com/tag/kane-and-lynch-2-dog-days"><em>Kane &amp; Lynch 2: Dog Days</em></a> in Japan on August 26; a game that at least seems "edgy" and "extreme" enough for the new label and probably worthy of the CERO Z rating, as well.<p style="padding:5px;background:#ffffcc;border:1px solid #ffff99;clear:both;"><a href="http://www.joystiq.com"><img src="http://www.joystiq.com/media/feedlogo.gif" alt="Joystiq" style="float:left;padding:0 5px 5px 0;" /></a><a href="http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/">Square Enix 'Extreme Edges' is new label for publisher's violent games in Japan</a> originally appeared on <a href="http://www.joystiq.com">Joystiq</a> on Tue, 27 Apr 2010 11:30:00 EST.  Please see our <a href="http://www.weblogsinc.com/feed-terms/">terms for use of feeds</a>.<br style="clear:both;"></p><h6 style="clear: both; padding: 8px 0 0 0; height: 2px; font-size: 1px; border: 0; margin: 0; padding: 0;"></h6><a href=http://www.andriasang.com/e/blog/2010/04/27/flying_get/>Read</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/" rel="bookmark" title="Permanent link to this entry">Permalink</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/forward/19455620/" title="Send this entry to a friend via email">Email this</a>&nbsp;|&nbsp;<a href="http://www.joystiq.com/2010/04/27/square-enix-extreme-edges-is-new-label-for-violent-games/#comments" title="View reader comments on this entry">Comments</a>]]></description><category>cero</category><category>cero-d</category><category>cero-z</category><category>eidos</category><category>extreme-edges</category><category>kane-and-lynch-2-dog-days</category><category>Microsoft</category><category>ratings</category><category>square-enix</category><category>square-enix-europe</category><category>square-enix-extreme-edges</category><category>western-games</category><category>Xbox-360</category><category>yoichi-wada</category><dc:creator><![CDATA[JC Fletcher]]></dc:creator><pubDate>Tue, 27 Apr 2010 11:30:00 EST</pubDate></item></channel></rss>