Follow us on:

Posts tagged change-4-life

Change 4 Life campaign endorsing Wii Fit Plus

The Change 4 Life ad campaign gathered early attention with the shocking connection between sedentary activities like games and "AN EARLY DEATH." Then it softened the message a bit with the more positive suggestion that "active" video games would be a healthy move. Now, the initiative is getting its...

Continue Reading

Change4Life encourages video games in new ad

Change4Life, the British ad campaign designed to encourage kids to be active, is releasing a new television ad that approaches the topic of games. While the previous release from the campaign drew a visual parallel between video games and "AN EARLY DEATH," the new ad, created by Wallace and Gromit's...

Continue Reading

ASA won't do anything about Change4Life ad

The Advertising Standards Authority, within Her Majesty's domain in the UK, has rejected complaints that the government's Change4Life campaign is misleading or offensive. GI.biz reports that while the ASA did understand the complaints of trade group Tiga and several publishers, it found that the a...

Continue Reading

Who knew: Publishers don't like being called child killers [update]

Update: Sony is considering action against the ad agency for the unauthorized use of what looks like a PlayStation controller. In addition, Codemasters and Konami have both expressed their disagreement. Konami mentioned its Dance Dance Revolution series, which requires standing and moving, and Code...

Continue Reading

UK 'Change4Life' ad campaign attacks gamers

MCV reported this morning that an ad campaign titled "Change4Life," currently running in the United Kingdom, is targeting the region's gaming populace with some fairly suggestive remarks. Drawing a correlation between childhood game playing and "an early death," the British Heart Foundation, Diabete...

Continue Reading


Featured Stories

Image

WWE 2K15 review: Disqualification match

Posted on Nov 26th 2014 2:00PM

Image

Assassin's Creed Rogue review: Avast ye, clone!

Posted on Nov 25th 2014 9:01AM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW