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Posts tagged college-basketball

College football settlement costs EA another $8 million

When EA settled its ongoing litigation with student athletes in September 2013 related to its NCAA Basketball and Football video games, its expenses amounted to $40 million. Now, it is tacking on $8 million more in expected expenses for fiscal 2014, bringing the total to $48 million, according to...

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Report: EA requested college athlete likenesses prior to NCAA lawsuit

The NCAA reportedly considered licensing the names and likeness of student athletes to Electronic Arts for its college sports games before the publisher faced its class action suit led by Nebraska quarterback Sam Keller in May 2009. Documents from the ongoing Ed O'Bannon v. NCAA lawsuit reveal that...

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Guitar Hero: Metallica ads ditch Heidi Klum for college basketball coaches

According to an Activision Blizzard press release, we won't be seeing more Heidi Klum in ads for upcoming Guitar Hero: Metallica, as the company has revealed a new advertising campaign focusing on college basketball coaches. In an attempt to capitalize on all of this March Madness hoopla, the new ...

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