Posts tagged comscore

iPhone apps stats revealed, games dominate list

by Ben Gilbert (Apr 7th 2009 2:30PM)

With game applications taking up nearly half the list (12 of 25), the rankings for iPhone apps released this week by internet information company comScore may be aimed at advertisers, but tells us a ton about the newest gaming platform. For instance, of the 15 million iPhone users in the US, 32 ...

Online casual game portals grow? ?27%

by Alexander Sliwinski (Jan 29th 2009 12:00PM)

Chicken or the egg? Economic crisis or casual gaming at the office? ComScore, a digital marketing analyst firm, reports that online gaming portals supplied 86 million visitors in the US last year with a gentle gaming fix, a 27% increase from the previous year. Yahoo Games was the most trafficked ...

Study shows more support for in-game ads

by Jennie Lees (May 17th 2006 5:58PM)

According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising ...