Joystiq

Sony Online Service aims to achieve brand loyalty

JC Fletcher — Fri, 20 Nov 2009 10:01:00 EST

In an AP interview, Sony executive VP Kaz Hirai declared the upcoming Sony Online Service, which adds PSN-like features (possibly including game, music and movie downloads) to a wide variety of Sony devices, a major selling point. "That's the kind of combination that I think is not seen anywhere else," Hirai said. "That I think is where our core competence lies, and that's a differentiator for Sony."

Additionally, Hirai told Business Week that Sony hopes to get the service into other devices next year and, "Earlier in the year would be a lot more preferable." In the interview, Hirai said that the Sony Online Service would take the iTunes-like approach of registering users as soon as the device is powered on, to register their accounts immediately. Once invested in such an account, the implication is that users will be more likely to continue purchasing media on that same account and buy more Sony devices to get additional use out of it -- much like iTunes users are driven to continue buying iPods to play iTunes Store's AAC-format music.

Hirai also looked to social networking elements, along with the cross-device connectivity, to push Sony's future offerings. "What are your friends watching right now? There's a screen that says all the programming that's available. It highlights all the things that your friends are watching, for example. It's a community experience."

As for sharing the actual content (not just the experience), Hirai wasn't so sure. He concluded that the "debate is still going on" about how many devices will be able to share content.

Sony Online Service aims to achieve brand loyalty originally appeared on Joystiq on Fri, 20 Nov 2009 10:01:00 EST. Please see our terms for use of feeds.

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Ubisoft aims to 'quickly' soar to a 10% market share

Xav de Matos — Sat, 14 Nov 2009 04:00:00 EST

During the BMO Capital Markets Digital Entertainment Conference, Ubisoft CEO Yves Guillemot told attendees his company aims to capture a 10 percent market share in the flooded games industry. According to Guillemot (via GamesIndustry.biz), Ubisoft currently stands at "around 6 percent," but the executive believes his company can expand its reach using a multi-tiered strategy to raise its share very "quickly."

At its core, Ubisoft's plan was detailed as a three-pronged approach: A focus on present and future consoles, online and social networks and entertainment convergence. In June 2009, Ubisoft revealed the cross-game interface social media and digital platform, Uplay -- a web-based service it hopes will allow developers to better connect with players. Apart from this "confluence" concept, Ubisoft has continued its convergence strategy by expanding its marketing reach to gamers through various forms of media and through the use of its movie license agreements.

"We have many opportunities to gain market share," Gillemot said during the event, echoing statements made during its Q2 earnings call last week regarding the importance of leveraging upcoming technology from Microsoft and Sony. And let's face it, if pre-order data is to be believed, Ubisoft will soon be diving into giant wells of loot following the release of Assassin's Creed 2... and that has to help the company inch closer to its 10 percent goal.

Ubisoft aims to 'quickly' soar to a 10% market share originally appeared on Joystiq on Sat, 14 Nov 2009 04:00:00 EST. Please see our terms for use of feeds.

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Robbie Bach unsure about the future of handheld gaming for Microsoft

Ben Gilbert — Wed, 07 Oct 2009 21:30:00 EST

When questioned about the possibility of a dedicated gaming handheld vs a phone with multimedia functionality, Microsoft's Robbie Bach expressed his hesitation to enter either market to attendees of yesterday's.First Annual Microsoft Open House. The Entertainment and Devices division prez said, "The portable market's an interesting market ... you have to decide which direction the market is going." Rather than pursue the phone with gaming/media functionality route that Apple has taken, Bach thinks current technology simply isn't good enough yet.

"You have to decide if the dedicated devices in the portable market are going to continue to grow, or whether the phone that you get is going to get powerful enough and battery power management is going to get good enough that people are going to look at it and say 'No, I just want one device that's going to have some games on it, some music on it, some video on it.' I'm probably more biased to think that's the direction where the market is going."

Though he didn't mention an iPhone competitor or a dedicated gaming device, Bach hinted at the possibility, saying the Xbox and Zune are integrating at "a steady drumbeat." That steady drumbeat likely won't lead to much in the coming months though, as he noted, "There is a CES two years from now where people will look back and say 'Wow! Look at everything they did.'" At that point we'll only be four years from flying cars and hoverboards, so let's hope that Microsoft has some serious future stuff up its sleeves.

Robbie Bach unsure about the future of handheld gaming for Microsoft originally appeared on Joystiq on Wed, 07 Oct 2009 21:30:00 EST. Please see our terms for use of feeds.

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Johnny Lee: Wii remote experimentation a happy accident

Alisha Karabinus — Wed, 30 Apr 2008 10:30:00 EST

NWF: At the TED conference, you talked about the accessibility of the Wii and the projects you're working on, like the interactive whiteboard, the demonstration of head tracking, etc., and how that accessibility motivates you. What do you think this means for other people doing similar research, either formal or informal? Because it's so accessible, will we see similar projects?

JL: I don't know. I guess if you consider the work I've done to be somewhat either motivational or inspirational, then sure. I think that would be great, to see more work like that. In general, I think there's always been room for the type of motivation that I've presented, coming up with really cheap solutions that may not necessarily provide 100% of the capabilities of some of the higher end options, but are good enough for a wider population, and as a result, it becomes attractive technology not because it's the best, but because it's the most accessible. And actually, it's probably less novel of an idea than some people might think. I've been reading a book called The Innovator's Dilemma by Clayton Christensen, and he introduced the concept of a disruptive technology, and for the most part, his definition of a disruptive technology sort of fits that description of a technology which may not necessarily provide the most outstanding performance but does have a much different price point and as a result becomes much more attractive. His book wasn't necessarily my inspiration, but I guess you could say I came to the same sort of conclusion on my own. It's been a motivator in my work, and if it's a motivator in other peoples' work, that would be great, but I don't necessarily see a reason why it would become more or less popular than it was before.

NWF: Most of the other projects that we've seen that involve the Wii remote are just using it to play other games. Why do you think so many armchair developers and researchers are focusing on that aspect?

JL: It's easy and obvious. I think it's sort of the most straightforward thing to do. If you have a controller that you can talk to, what else can you control? This input device has, for example, an accelerometer and an accelerometer is very good at detecting tilt, so you make something that needs tilt control, like a video game. I've also seen some projects which use it to detect the orientation of a screen, and they have a virtual ball that moves around. If it's good for detecting orientation when you rotate it, then people will start out by coming up with orientation-based ideas. It's sort of the first degree idea, and it's going to be the one people do first simply because it's the easiest.

NWF: One of the other things you talked about at the TED conference was that people in schools were already using some of your ideas, like the interactive whiteboard. Do you think that any of these projects will suffer any sort of stigma when it comes to schools because they're affiliated with gaming? At its base, this is technology associated with gaming, because that's what you're using.

JL: That's an interesting question; I haven't encountered that one before. My guess is that, if the technology provides an economically attractive solution, that bottom line will overcome the association with the gaming industry. In some circles, gaming technology is becoming so sophisticated that it's earning respect in more general technological appreciation circles, and people are taking games more seriously -- especially with this generation of kids who are growing up with video games and technology. Some educators would find the ability to somehow turn a gaming technology into an educational product very appealing, because you can maybe appeal to the children a little bit more. I think that, if there's an institution which says "we're not going to look at the Wii remote because it's a gaming technology," they're a little bit short-sighted, and they'll be in the minority in the coming years.

NWF: I certainly agree with that! But on that same line of thought, do you think that a gaming console can help change the way society interacts with computers?

JL: Yes! I think it's done so already. If you think about computing in general, it includes a wide variety of technology. Usually, when people say computers, they're thinking of something with a keyboard and a mouse, and maybe a web browser and a word processor on it. Computers include your phone, your microwave, and most living room devices like DVD players and stereos. I would argue that the video game console is in fact a computer, and in the circles that I run in, that's a relatively non-controversial concept. But the kind of activities people think about doing with a gaming console currently are limited to playing video games, and as a result, if it's not productive, people don't think it's really a useful computer. But in fact, the console is becoming a very, very powerful computing platform, and so for example, things like surfing the web become much more plausible in a console format, as does accessing on-demand video, as well as more sophisticated things like programming your digital video recorder. If you just think of this as a general computing platform, it's a channel into a wide variety of computing tasks. They may not have word processing, but it's no less computing for that. I think the game console tends to evolve a lot faster than the desktop computer, where people are really attached to the keyboard and mouse, and it's really hard to pitch a new input system that may not... well, the keyboard and mouse is so efficient that a new input system has to compete with that efficiency and cost, and thus it's always very difficult to work in that space. But in the gaming space, you can experiment with lots of different input technologies.

NWF: There's so much convergence now with the gaming consoles -- they're doing so many things, like media centers, and those traditional computing functions -- and you can do so much beyond just playing games. Do you think that's connected to the kind of experimentation people are doing with the Wii remote and other consoles? Do you think that the one follows the other? Would people have thought of these things if gaming consoles weren't expanding the way that they are?

JL: To some degree, I think the experimentation with the Wii remote is independent of the integration aspect of the platforms, largely because the integration of the all-in-one living room device is a corporate agenda, and the operating systems that allow the consoles to do that is not open. Sony, Microsoft, and Nintendo all control that. The experimentation with the Wii remote, on the other hand, I think was an accident. Mostly because Nintendo did not necessarily intend to support open experimentation with the controller, and as a result ... I think everything done with the Wii remote was completely unintentional on Nintendo's part, and the fact that they did nothing to stop people has allowed a lot of exploration. The integration of the consoles and the experimentation with user interfaces with the Wii remote are somewhat independent of each other, though they deal with the same commercial domain of video game technology.

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Johnny Lee: Wii remote experimentation a happy accident originally appeared on Joystiq on Wed, 30 Apr 2008 10:30:00 EST. Please see our terms for use of feeds.

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Japanese gamers really want their DSTV

Alisha Karabinus — Thu, 08 Nov 2007 16:40:00 EST

Filed under: News

As usual, it looks like Satoru Iwata knows exactly what consumers want -- at least, those in Japan. On the heels of his announcement of more planned features and non-gaming uses for the Nintendo DS, the TV tuner accessory hit the official Nintendo website for preorder today ... and it was so popular that the overloaded servers crashed and burned. Sounds like it may be time for Nintendo to let a few outside retailers take on some of that preorder burden, eh?

Japanese gamers really want their DSTV originally appeared on Joystiq on Thu, 08 Nov 2007 16:40:00 EST. Please see our terms for use of feeds.

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John Woo directing Ninja Gold film in conjunction with Warren Spector's game

James Ransom-Wiley — Tue, 29 May 2007 11:14:00 EST

Filed under: Culture, Action, Adventure, Business

John Woo will direct and produce the film-half of Ninja Gold, a multiformat project co-created with celebrated game creator Warren Spector. According to Woo's production partner Terrence Chang, the concept is based on ongoing factual accounts of the Yakuza and Russian mob stealing gold from South Africa. "The idea actually started with John Woo," Spector told Reuters, "He wanted to do something involving traditional ninjas in a modern-day setting, and the idea just resonated with me."

The two components, the game and film, will be developed somewhat independently, while retaining similar elements that will provide a narrative link. In a departure from the norm, neither will be entirely based on the other -- think: convergence, like, totally. Though Spector has been credited as an executive producer of the film, he implied that Woo will be commanding the movie with little help from the game developers. Chang added that the film will be more reality-based (so no signature-Woo bullet ballets?), borrowing lightly from the fantastic elements of the game. Chang hopes that a script can be completed soon, so that production can begin next year. No timetable has been given for the game's development.

As for Woo's other game-related project, Stranglehold, Chang suggested that a film adaptation was a strong possibility. "We would definitely bring Stranglehold to the big screen," Chang said. "We would like game titles to have all kinds of possibility. Having a movie made from them is certainly a major consideration for deciding on a title."

John Woo directing Ninja Gold film in conjunction with Warren Spector's game originally appeared on Joystiq on Tue, 29 May 2007 11:14:00 EST. Please see our terms for use of feeds.

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Michael Bay eager to put his 'world-class images' into games

James Ransom-Wiley — Tue, 15 May 2007 13:23:00 EST

Filed under: Culture, First Person Shooters, Business

Director Michael Bay is preparing to transform Digital Domain, his Hollywood special-effects house, into a full-scale, game-churning production studio, reports Los Angeles Times. Bay (Bad Boys, Armageddon) will channel the convergence between film and games through his very own first-person shooter, perhaps taking a cue from fellow cross-over director Steven Spielberg. Bay's project will be followed by as many as four additional games over the next two years, as Digital Domain's new owner, Florida investment group Wyndcrest Holdings, begins to pump nearly $100 million into the studio; in part, to purchase the equipment and bring on the talent necessary to compete in the games industry -- including chairs, hundreds of ergonomic chairs. Look for Digital Domain to also acquire several game firms later this year.

As foreshadowed by the studio's "Mad World" Gears of War TV spot, Digital Domain won't be using game engines for just games. Also on the agenda will be a series of teen-targeted animated features, which will utilize ~~machinima~~ er, a "new" cost-effective animation method. Does Hollywood actually have anything to offer the games industry? Or are Bay & co. just hopping over the fence 'cause the grass smells greener? "I make world-class images," says Bay. "Why not put those images into a game?"

Michael Bay eager to put his 'world-class images' into games originally appeared on Joystiq on Tue, 15 May 2007 13:23:00 EST. Please see our terms for use of feeds.

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DS Daily: Convergence

Jason Wishnov — Tue, 27 Feb 2007 09:00:00 EST

Filed under: Features

Two nights past, during the Oscars, the first iPhone commercial aired (and promptly confused 80% of the United States, as nowhere in the commercial did it state the product name). The thing has some crazy features ... check out our blog overlord, Engadget, for details ... but it got us thinking. The whole "convergence" bandwagon has kind of tumbled off a cliff in recent years, but the iPhone certainly takes a step in the right direction.

Will this paradigm of portable electronics ever be truly realized? Cellular phone gaming, in its current state, is absolutely horrendous. The PSP has some added features above and beyond gaming, but will a device ever come that can do everything really well? Well, prognosticators?

DS Daily: Convergence originally appeared on Joystiq on Tue, 27 Feb 2007 09:00:00 EST. Please see our terms for use of feeds.

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Sony exec breaks out big ideas in inaugural D.I.C.E. keynote

Christopher Grant — Thu, 08 Feb 2007 15:16:00 EST

Filed under: Business

Convergence.

Yeah, it's one of our favorite buzzwords too! However, when a well-positioned industry vet like Sony executive Yair Landau starts tossing it around, talking about blurring production lines between video games and movies, we take notice. Delivering the D.I.C.E. Summit's first ever keynote last night, as reported by GameSpot, Landau cited Sony Pictures' upcoming Ghost Rider movie as an example of a project that "combined all the specialties" of Sony Pictures Entertainment.

Of course, the official movie-based game is being handled by 2K Games, so we're not quite all the way on convergence, but we get the idea. But the idea isn't new (or else it wouldn't be a very good buzzword, would it?). At last year's GDC, LucasArts and ILM delivered a case study on the convergence of games and film, detailing how they planned to leverage the unique skills of both divisions, with the next Indiana Jones being the first product of that collaboration. Maybe Sony will try something with that spy MMO Landau finished with ... but Activision's got Bond all tied up.

Sony exec breaks out big ideas in inaugural D.I.C.E. keynote originally appeared on Joystiq on Thu, 08 Feb 2007 15:16:00 EST. Please see our terms for use of feeds.

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Hands-on with IPTV on Xbox 360

Christopher Grant — Thu, 11 Jan 2007 11:30:00 EST

Filed under: Microsoft Xbox 360

We had a chance to check out Microsoft's IPTV offering for Xbox 360, announced earlier this week during Bill Gates' CES keynote, and get answers to some of the questions that have been nagging at us since first hearing about the service. Though Microsoft hasn't announced any providers for the service yet, both AT&T and Verizon -- as well as fourteen other telcos around the world -- use Microsoft's IPTV middleware platform to provide television over fiber, so they seem like likely candidates when the service debuts holiday season '07.Of course, if you're considering the DVR functionality, the Xbox 360's anemic 20GB hard drive won't get you very far. A Microsoft rep said the file sizes are dependent not only on the resolution of the feed, but the compression used by the provider; however, one could probably assume that the Xbox Live Video Marketplace's videos would be roughly analogous in size. Regardless, we'd expect an update to the drive before IPTV launches. Because IPTV uses software, not a hardware tuner, to decode the signal, the number of streams that can be simultaneously recorded is limited solely by internet and hard drive bandwidth. In addition, IPTV is capable of offering more HD channels than other platforms, like cable or satellite. Because the service shares the same connection as your phone and internet connection, it can provide telco caller-ID and features like teleconferencing have "been discussed." Perhaps the biggest question we have is whether or not any of this functionality would (or could) be made available to gamers who don't (or can't) get IPTV service in their area. Microsoft isn't saying anything but, considering the small amount of consumers with fiber service to the home, we certainly hope so.

Hands-on with IPTV on Xbox 360

Hands-on with IPTV on Xbox 360 originally appeared on Joystiq on Thu, 11 Jan 2007 11:30:00 EST. Please see our terms for use of feeds.

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Serious Games Summit: Henry Jenkins keynote

Kyle Orland — Mon, 30 Oct 2006 10:25:00 EST

Filed under: Culture, PC, Portable, Simulations, Business

I'm here at the Serious Games Summit in Arlington, VA where the keyword of the keynote speech by MIT's Henry Jenkins was convergence. Not necessarily technological convergence -- that mythical, magical black box that will control your media and your life -- but a cultural convergence that allows a community to form a collective intelligence around a game, movie or TV show. The real appeal of media experiences today, Jenkins argued, is not necessarily the product itself, but the community that grows around it, the participatory culture that doesn't come in the box.

Jenkins urged the serious games movement to keep this in mind when designing the educational and socially relevant games the conference is focused on. He challenged the diverse crowd of experts from the government, education, military, health and social change fields to create educational games that were less like a spelling bee (high on memorization, low on discussion and engagement) and more like Scrabble (high on experimentation, low on penalties for risk). Jenkins also echoed Will Wright's call for games that are interdisciplinary, that take on multiple agendas instead of just narrowly focusing on one subject.

With the final part of his speech, Jenkins focused on specific projects trying to achieve these goals -- games like Revolution, a Neverwinter Nights mod that encourages students to role-play as a colonial patriot, and Labyrinth, an upcoming game that teaches math and logic skills on top of a search for a lost pet. Jenkins also acknowledged the challenges of getting these products out to market (some teachers refused to buy Revolution because of occult symbols in Neverwinter Nights, for instance), but seemed hopeful that companies could break through these barriers by joining together.

Serious Games Summit: Henry Jenkins keynote originally appeared on Joystiq on Mon, 30 Oct 2006 10:25:00 EST. Please see our terms for use of feeds.

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Live Anywhere bad news for gaming IM

Jennie Lees — Wed, 10 May 2006 01:30:00 EST

Filed under: PC, Microsoft Xbox 360, Online, E3, Business

Being able to seamlessly connect with your friends while playing games is becoming increasingly important, both to gamers and to games companies. Nintendo, Microsoft and Sony all emphasised the importance of online as well as offline play, but Microsoft's announcement of Live Anywhere must surely have struck a nerve with a few niche companies.

Niche up till now, that is. Companies like Viacom and Verizon who are heavily investing in the gaming IM space -- bringing social networking and gaming closer together -- are now in direct competition with a company that can reach multiple platforms easily. By connecting Xbox Live, Windows Vista, MSN Messenger and mobile phones together, Microsoft will make it hard for others to encroach on their territory.

Continue reading Live Anywhere bad news for gaming IM

Live Anywhere bad news for gaming IM originally appeared on Joystiq on Wed, 10 May 2006 01:30:00 EST. Please see our terms for use of feeds.

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