Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Disney wants to take Epic Mickey to 'Nintendo levels' on the Wii]]>http://www.joystiq.com/2010/02/27/disney-wants-to-take-epic-mickey-to-nintendo-levels-on-the-wii/http://www.joystiq.com/2010/02/27/disney-wants-to-take-epic-mickey-to-nintendo-levels-on-the-wii/http://www.joystiq.com/2010/02/27/disney-wants-to-take-epic-mickey-to-nintendo-levels-on-the-wii/#comments
 Gamasutra got a chance to speak with the executive VP and GM of Disney Interactive Studios, Graham Hopper, who says that Disney is swinging for the stands on their future game releases. The games division is learning from "pure" gaming studios and their success, and while Hopper admits that the company hasn't always treated their properties correctly on the gaming side, starting with Disney's Epic Mickey, it wants to "give their projects the time and appropriate resources to be successful." In other words, let them stand on their own as games, rather than squeeze them up against a movie's release date.

And Hopper hopes for quite the payoff, too -- while third-party titles on the Wii have been hit or miss (mostly miss), Hopper expects Epic Mickey's success to go "to Nintendo levels." He does say that they don't want to turn Mickey into Mario by "simply using him as an icon or an avatar in a game," but Disney's goal in the future will be to make sure that each of their properties' appearances are worth it. Hopper says if they port a film to five different gaming platforms, customers should expect "not the same story five times over, but five different stories, each uniquely suited for the platform they're on." A good plan to have, but much easier said than done.

JoystiqDisney wants to take Epic Mickey to 'Nintendo levels' on the Wii originally appeared on Joystiq on Sat, 27 Feb 2010 00:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>customersdisney-interactive-studiosdisneys-epic-mickeyepic-mickeygaminggoalgraham-hoppermariomickey-mouseNintendothird-partytitleswiiSat, 27 Feb 2010 00:30:00 EST<![CDATA[LGJ: Pirates are grumpy, underutilized customers?]]>http://www.joystiq.com/2009/01/14/lgj-pirates-are-grumpy-underutilized-customers/http://www.joystiq.com/2009/01/14/lgj-pirates-are-grumpy-underutilized-customers/http://www.joystiq.com/2009/01/14/lgj-pirates-are-grumpy-underutilized-customers/#commentsFiled under:

Each week Mark Methenitis contributes Law of the Game on Joystiq ("LGJ"), a column on legal issues as they relate to video games:

This week I've been at the Game::Business::Law Conference, and one of the speakers was Jason Holtman, Director of Business Development / Legal Affairs for Valve. Jason set out a fascinating theory on piracy: The majority of 'pirates' are just underutilized customers.

This certainly sets forth an interesting business proposition, but also interesting possibilities for legal strategies related to piracy management and IP protection. I do want to caveat that this is building on a theoretical basis, and that doesn't necessarily mean any of these strategies is optimal for any given company. I want to summarize Jason's viewpoint to better frame the discussion. His view, and his research suggests, that piracy is heavily mitigated by ensuring worldwide cross-market releases.

Continue reading LGJ: Pirates are grumpy, underutilized customers?

JoystiqLGJ: Pirates are grumpy, underutilized customers? originally appeared on Joystiq on Wed, 14 Jan 2009 19:58:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>consumerscustomerscustomerservicejoystiqfeatureslawlaw-of-the-gamelgjpiracyWed, 14 Jan 2009 19:58:00 EST<![CDATA[Retail sucks, customer demands Mario on the 360]]>http://www.joystiq.com/2007/01/21/retail-sucks-customer-demands-mario-on-the-360/http://www.joystiq.com/2007/01/21/retail-sucks-customer-demands-mario-on-the-360/http://www.joystiq.com/2007/01/21/retail-sucks-customer-demands-mario-on-the-360/#commentsFiled under:

Over at Retail-Sucks.com AndrewDB posted an account of his experience working for EB Games and dealing with a crazed mother. The quick and dirty version of the story is an overly aggressive mother stormed into their store and demanded a Mario game for the Xbox 360. We know what you're thinking, but don't worry, her eleven year old son told her that the Mario game was available for his Xbox. In the end she throws a fit when they calmly tell her Mario is only available for Nintendo systems, extrudes a bunch of curse words, calls up corporate, throws her Razr, and acts like a nine year old child. Retail, the one job where you have to put on a friendly smile when dealing with unruly customers. We know there are a lot of fanboy readers who work at video game stores or other retailers that sells games, do you have a crazy customer story to tell?

[Via Digg]

JoystiqRetail sucks, customer demands Mario on the 360 originally appeared on Joystiq on Sun, 21 Jan 2007 17:05:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>customerseb gamesEbGamesSun, 21 Jan 2007 17:05:00 EST