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Posts tagged demographic

BBFC publishes research on gamer demographics, perception

The British Board of Film Classification published today research that they have conducted concerning video games. The report covers a wide aspect of gaming culture. Highlights include: Age: "Although children are beginning to start playing games at a younger age, the overall age of players is...

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Analyst: lower price, younger demographic

Analysts get paid a lot of money to come up with stuff. While most of the info they spew out is incorrect, it's still fascinating to see the kooky predictions that they come up with. GameDaily BIZ reports that Lazard Capital Markets analyst Colin Sebastian believes that Sony will be targeting...

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Wii Warm Up: Those old folks

We here at the Fanboy highly doubt that any of you have escaped the "Old People" phenomenon, by which Luddites of various ages, locked into their ways, miraculously pick up a Wiimote and slug it out in Wii Bowling. Many are so enthusiastic that they inquire as to the availability (answer: no) and...

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Girls 'n' Games event: this news is so old

While E3's keynotes were kicking off last week, several academics, developers and advocates of women in gaming gathered at UCLA to discuss girls, games and everything relating to the two. However, from Gamasutra's account of the event, nothing new was really discussed. Some of the key points brought...

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IGN survey reveals gamers' habits

Do you listen to Gorillaz? Are you looking forward to X-Men: The Last Stand? Do you watch Family Guy and The Simpsons? And do you have a positive opinion of Google and Apple? According to a recent survey conducted through IGN.com by IGN's GamerMetrics, the answer to the above is "yes" for a large...

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Study shows more support for in-game ads

According to oddly-capitalised research agency comScore Networks, gamers are a ripe target for marketers. With almost 50% of all Internet users apparently reading game sites, reaching out to these 76 million consumers is big business. The survey also looked at attitudes to in-game advertising...

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Pre-E3 focus group: Sex, violence, doody still sell

On the flight to Los Angeles, Joystiq blogger Chris Grant and I decided to hold a little impromptu Flight 899 pre-E3 focus group to the pass the time on enroute. After Professor Grant  lectured a captive audience on the perils of sexual objectification and the senior citizen cross-appeal of...

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Engineering the DS Lite: 2 Nintendo hardware vets speak

Ever wonder what decisions go into a hardware redesign? Thanks to the latest edition of Nintendo's Japanese online mag, we finally get a portable peek into the DS Lite. Two Nintendo engineers who worked on the cuter DS sibling reveal how they pulled off the svelte new look while maintaining things...

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