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Posts tagged demographics

GameStop sees highest-volume stores on US/Mexico border

GameStop COO Paul Raines notes that Latino consumers are apparently quite important to the profitability of the company. Speaking with Hispanic Market Weekly, Raines reveals that the highest-volume stores in the company are those located along the US-Mexico border in Texas -- which has led to discu...

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ESA provides 'Essential Facts' for stat-hungry E3 attendees

PSP Go? More like PSP No. Kojima's new project? Booooring. We know what you guys want from E3 2009 -- cold hard facts about gamer demographics, presented in a cold, hard manner. Look no further than the ESA's helpful annual pamphlet, the aptly tiltled "2009 Sales, Demographic and Usage Data: Essen...

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New study compares 360, PS3 consumers

A new study released by the Experian Group compares the consumers of the PlayStation 3 and Xbox 360. The findings cover age breakdowns, leisurely activities, and personal philosophies about recycling (seriously). Most interesting amongst the somewhat sparse research points was the age breakdown of...

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PS3 most appealing to those over 44 years old

A new study out today by Experian Consumer Research concluded there are differences between consumers who purchased the PS3 and those who purchased the Xbox 360. The biggest difference being that while the Xbox 360 appeals the most to gamers who are 35-44, the PS3 appeals to the more senior demogra...

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Nielsen: PS3 unpopular with kids, and adults [Update]

Update: Nielsen Games corrected their figures. The usage for PS3/360 was switched for the "above 26" crowd. Nielsen Games recently conducted a study to see how two different age groups used their home consoles. Surveyed people were split into two groups: those 10-26 years old and those above 26. The...

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NY Times examines changes in the gamer market

The New York Times has taken a look at the NPD's list of top ten selling games in 2007, which shows mass-market games mixed in with games designed for the "young-male audience." As the industry matures and becomes more popular, the "hard-core gamers" and "old-school critics" are becoming just one ...

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NPD study: Video games are family activity and stress reducer

A study done by "bringers of the sales data" NPD found that people prefer to play video games together and that a majority of gamers view playing as a way to alleviate stress. Once again, like many studies, there's a lot of "duh" here, but the thing about studies is that until somebody actually do...

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Study shows casual gamers interested in Halo 3

We knew Microsoft was aiming to bring in a more casual audience, but we didn't think that Halo 3 could be part of that hook. Nevertheless, a new study reveals that casual gamers are unusually interested in Bungie's triple-A FPS, which many would describe as anything but casual. The study, performe...

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BBC release full stats on UK gamers

We've already covered the BBC's summary report of their investigation into UK gamers. Now a full report has been released which goes into much more depth, revealing more about gaming as a national hobby on this side of the pond. One of the trends observable from the report is UK gamers' platform of ...

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