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Posts tagged deutsch-la

Sony replaces 'Kevin Butler' ad agency with 'Axe Astronaut' firm

Sony has announced that it has selected New York-based ad agency Bartle, Bogle, Hegarty as its new lead creative agency, after what sounds like a complicated (and crowded) selection process. For the past six years, Sony's lead agency has been Deutsch L.A., the team behind none other than Kevin Butl...

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Activision Publishing CEO says perception of the company is different from reality

As co-CEO at ad company Deutsch LA, Eric Hirshberg was partially responsible for turning the PlayStation 3 from something that freaked us out into a platform for the VP of Awesome. Now, HIrshberg is able to comment on a similar turnaround at Activision. As the CEO of the publishing group, he says t...

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New Activision Publishing CEO is Kevin Butler's dad

Did you know that in addition to being the new CEO of Activision Publishing, Eric Hirshberg is also responsible for giving birth to fake Sony pitchman Kevin Butler? It's true, the towheaded adman sprung fully formed from Hirshberg's loins while he was still with marketing firm Deutsch LA. However, ...

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