Director Michael Bay is preparing to transform Digital Domain, his Hollywood special-effects house, into a full-scale, game-churning production studio, reports Los Angeles Times. Bay (Bad Boys, Armageddon) will channel the convergence between film and games through his very own first-person shooter, perhaps taking a cue from fellow cross-over director Steven Spielberg. Bay's project will be followed by as many as four additional games over the next two years, as Digital Domain's new owner, Florida investment group Wyndcrest Holdings, begins to pump nearly $100 million into the studio; in part, to purchase the equipment and bring on the talent necessary to compete in the games industry -- including chairs, hundreds of ergonomic chairs. Look for Digital Domain to also acquire several game firms later this year.

As foreshadowed by the studio's "Mad World" Gears of War TV spot, Digital Domain won't be using game engines for just games. Also on the agenda will be a series of teen-targeted animated features, which will utilize machinima er, a "new" cost-effective animation method. Does Hollywood actually have anything to offer the games industry? Or are Bay & co. just hopping over the fence 'cause the grass smells greener? "I make world-class images," says Bay. "Why not put those images into a game?"

Let's see, he's got the crouched position down pat, and that armor could probably withstand a direct hit from Joey Porter or Richard Seymour. Heck, even the guy's name is synonymous with the sport (in Kansas City, anyway). But is Master Chief -- cue Hank Williams, Jr. -- really ready for some football?!!

Bungie seems to think so, which is why they've released this image from a new Halo 3 commercial that will appear during ESPN's next Monday Night Football broadcast. The ad was produced by visual effects studio Digital Domain using Halo assets, so don't expect to see any in-game footage. Still, it looks pretty sweet, and it just might make sitting through Tony Kornheiser more bearable (note to ESPN: first TV timeout, please).