OK, fanboys, before you hit that spittle-flecked "post comment" button after just reading that inflammatory headline question, hear us out. We're not just idly speculating here -- we're basing our query on an unusually frank quote from Microsoft Senior Vice President of Interactive Entertainment Business Don Mattrick. In an interview with BusinessWeek, Mattrick said that he's "not at a point where I can say we're going to beat Nintendo." Coming from a guy whose job it is to promote Microsoft's position in the market, that's a pretty big admission of doubt. It's not just Mattrick that's doubtful-- analyst Billy Pidgeon told the magazine, "I expect the 360 to remain in second place this generation. But it's going to be close."

The question, then, becomes how much this sales position really matters. Microsoft's sales might fall just shy of Nintendo's, but that doesn't seem to be hurting the company's ability to attract big-name games or roll out new features for the system. In fact, with Nintendo's decidedly less powerful system catering to a decidedly different audience, Microsoft's position relative to Nintendo might not matter nearly as much as their position relative to Sony. And on that score Mattrick has no doubt: "We will sell more consoles this generation than Sony," he told BusinessWeek.

It's a case of "he said, he said" in the latest chapter of Bungiegate. This time around, the news centers on a comment made by Xbox senior VP Don Mattrick regarding Bungie president Harold Ryan's reaction to being told his company's new Halo game announcement was being struck from Microsoft's pre-E3 media briefing.

According to Eurogamer, the site was told by Mattrick during the show that Ryan had "just laughed" and said "We agree" upon receiving the news. Ryan recalls the conversation quite differently. ""Keeping things clean, I certainly didn't agree with the decision to delay our news until sometime after E3," he told Eurogamer today, adding, "Bungie is always concerned first and foremost with our fans. Whenever we are prevented from exceeding their positive expectations it is not a laughing matter." Oh snap. Begun, these Halo Wars have.

In an interview with MTV News, Xbox bossman Don Mattrick confirmed that Bungie was indeed working on a new Halo game for Microsoft Game Studios. Asked to clarify if this project was either Ensemble Studios' upcoming Halo Wars or the still mysterious Peter Jackson Halo Chronicles project, Mattrick said neither. Evidently, this would be another Halo game. We know, you're shocked.

The real question is: Is Mattrick talking about the long-rumored Halo Recon Advanced Warfighter title or the recently teased game whose announcement was unceremoniously canceled? Or perhaps those two are one and the same? Regardless, Mattrick wasn't sharing that info; he quickly changed the subject.

The Electronic Arts and Microsoft executive shuffle isn't over. Former EA Chicago studio head Kudo Tsunoda is the latest to move from the venerable game maker to Microsoft's Xbox division, according to GameTap. Tsunoda joins Xbox division head Don Mattrick and VP of Live John Schappert as recent EA expatriates. In July 2007, Mattrick swapped companies with Peter Moore, taking his job when Moore became head of EA Sports.

EA shut down the Chicago studio in November last year. Tsunoda's position will be General Manager and will report to Mattrick. Sources tell GameTap that his first task will be project lead for "an upcoming Gears of War title." There's another Gears of War game? We're shocked. Shocked!

Mercury News writer and Microsoft guru Dean Takahashi has published a memo penned by Microsoft games chief Don Mattrick, who expects that "Xbox 360 is on track to register the biggest year in video game history."

According to Mattrick North American hardware, software and accessory sales for Xbox 360 exceeded $3.5 billion, reportedly $1 billion more than Wii and $2 billion more than PlayStation 3. "When December data is added," he said, "we expect Xbox 360 in 2007 to have generated more calendar year revenue than any other gaming platform ever, including PS2 at its peak."

Mattrick's biggest claim comes in implicitly hailing the Xbox 360 as this generation's console winner. "History has shown that the eventual winner of each console generation was the console that generated the most 3rd party revenue, and according to the most recent NPD data, Xbox 360 generated more 3rd party revenue in 2007 than Nintendo and Sony combined."

Unsurprisingly not mentioned in the memo is the Xbox 360's performance in Japan. The memo also revealed some new Xbox Live statistics, including mention that the service has surpassed 10 million Xbox Live users, "over six months before our stated goal of July 2008 announced at E3 last year." We've compiled those after the break.