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Posts tagged doublefusion

Sony, Double Fusion sign in-game ad deal

Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing...

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Eidos and Double Fusion enter in-game ad deal

In-game advertisements continue to walk a fine line between enhancing the believability of a game world (billboards in a modern city) and utterly destroying any semblance of it (billboards in a medieval city). Advertising firm Double Fusion has announced that it will be treading that line with...

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Take-Two signs in-game advertising deal

Take-Two and independent advertising company, Double Fusion, have announced an agreement that will see up to nine upcoming 2K and 2K Sports titles riddled with in-game "advertising opportunities". The official press release notes that Double Fusion will be exclusively providing dynamic advertising...

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