Joystiq

NPD: DJ Hero best-selling new IP of '09, by revenue only

Richard Mitchell — Tue, 19 Jan 2010 15:30:00 EST

Activision has announced that DJ Hero was "the #1 new intellectual property by revenue in the U.S. and Europe for calendar 2009, according to the NPD Group." Lest you sped through that proclamation, take note of the two key words: "by revenue" -- in other words, the total amount of money spent by consumers. Considering DJ Hero debuted at $120 for the standard turntable bundle and $200 for the Renegade Edition, it's no wonder that it managed to bring in the most money (though not necessarily the most profit, and certainly not the most units sold for a new franchise).

NPD representative Anita Frazier clarified for Joystiq the performance of last year's new IPs in terms of actual unit sales. As you might have guessed, DJ Hero wasn't quite #1 in that category, but managed a respectable 789,000 units in U.S. sales. Still, it was soundly outsold by other new IPs, including Borderlands and Dragon Age: Origins, which sold 1.11 million and 1.14 million units, respectively. Besting them all, however, was EA Sports Active, which amassed 1.2 million units sold.

And get this, if we consider new IPs that launched before 2009, then Wii Play and Wii Fit were technically the best-selling new IPs in 2009 in terms of unit sales and revenue, according to the NPD.

Finally, we should point out -- as did Frazier -- that NPD data only covers the U.S., despite Activision's claim that the group provided European sales data regarding DJ Hero.

NPD: DJ Hero best-selling new IP of '09, by revenue only originally appeared on Joystiq on Tue, 19 Jan 2010 15:30:00 EST. Please see our terms for use of feeds.

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Dragon Age DLC has earned over $1 million

Alexander Sliwinski — Fri, 13 Nov 2009 11:09:00 EST

EA has touted that Dragon Age: Origins has already brought in over $1 million in sales of its launch DLC. G4 reports on CFO Eric Brown's presentation at a recent conference, where the EA exec revealed the figure and reiterated, "The game was designed at the outset to have extensive [paid DLC] at launch, as well through the next 12-plus months of its lifespan."

Dragon Age players should remember to blame developer BioWare and its QA department if they felt obligated to pick up the launch DLC, which expands in-game storage space for items. As shady as that sounds, apparently it wasn't enough to deter significant purchases of the optional content.

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Dragon Age DLC has earned over $1 million originally appeared on Joystiq on Fri, 13 Nov 2009 11:09:00 EST. Please see our terms for use of feeds.

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Wii Fit Plus claims top spot in UK sales chart, Dragon Age debuts in fifth

Alexander Sliwinski — Mon, 09 Nov 2009 10:01:00 EST

Wii Fit Plus has taken the top spot in the UK during its second week of release, according to Chart Track. The excellent Dragon Age: Origins premiered in fifth place, behind Wii Fit Plus, Wii Sports Resort and two football games. No surprises there!

Ratchet and Clank: A Crack in Time premiered at the 22nd spot, which is a weaker debut than we had anticipated for the titular duo's final(ish) outing. It'll likely have a stronger showing in the US, though we'll have to wait for the NPD results to see if it lands in the top ten.

Source -- A fitting No1 [Chart Track]
Source -- All formats chart [Chart Track]

Wii Fit Plus claims top spot in UK sales chart, Dragon Age debuts in fifth originally appeared on Joystiq on Mon, 09 Nov 2009 10:01:00 EST. Please see our terms for use of feeds.

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