Posts tagged dynamic-dna 
NBA teams get 'In the Game' to scope talent
Apparently, all it takes to manage an NBA roster these days is a working knowledge of a game console and a copy of NBA Live 09. (LA Times seems to think you'd do just fine with the '08 edition, too, but it's simply not in that version's "DNA.") You don't even need to know how to play -- just sit ba...
EAquation: NBA plus DNA equals a more lively 'Live'
In case you weren't aware, EA's Peter Moore likes sports. Probably the reason he's heading up EA Sports, eh? This E3 – his first since being put in charge of bringing in the mammoth publisher's sporting green – he obviously wanted to put his stamp on the brand, or, rather, his DNA. EA ...
