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Posts tagged ea-sports-active

EA Sports Active gets active in extracting money from wallets

EA Sports was very happy to announce today that it's Wii fitness bundle EA Sports Active had a tremendously successful start, selling over 600,000 copies since its May 19 release. In case you were wondering why EA was so quick to put out an expansion, yeah, that's why. It's not like the company...

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EA Sports Active expansion out this holiday

EA Sports Active seems to be quite the hit! So much so that, like the resistance bands that ship with the disc, the game is due for expansion. Even though the game just came out May 19, EA has already announced the first expansion pack. It's coming "this holiday, just in time to help you with your...

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Report: Investors shouldn't put faith in EA 'management's current guidance'

EA hasn't been the money-printing powerhouse it had been in previous years, and Cowen Research group blames the decisions of EA's top brass for that. Cowen Research revealed in its latest report (via GI.biz) that EA could still hit its expected revenue of USD 4.3 billion for the next financial...

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GameStop encourages women to be 'active and healthy' ... and stuff

Jumping on the release of EA Sports Active this week, GameStop has revealed plans for a sports and gaming hybrid campaign targeting the ladies. A cadre of pseudo-celebs and the game retailer have teamed up to promote women's health through a recently launched website called "Fit at Any Age." ...

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Watch British 'celebs' play EA Sports Active

What's the best way to sell a Wii-based fitness product in the UK? Have popular singer Alesha Dixon and Olympic cyclist Victoria Pendleton demonstrate your product, obviously. Ignore the fact that they're two very attractive young women in workout gear. That's totally not what these videos are...

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Joystiq hands-on: EA Sports Active

While Wii Fit never really felt like it could replace the gym experience entirely, EA Sports Active actually does feel like it offers an approximation -- and they did it simply by including a piece of rubber. Amazing, right? We took the new personal trainer for a spin yesterday, and while we don't...

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Pachter sees potential in EA Sports Active, dismisses Spore

Wedbush Morgan diva analyst extraordinaire Michael Pachter, the man who finds the idea of Apple buying Electronic Arts "retarded," is confident about EA's gaming lineup -- particularly on the Wii -- and is raising the company's stock expectation to $27 (currently $20). Using the royal We, His...

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Peter Moore: EA Sports Active is a 'platform'

EA Sports president Peter Moore spoke to VG247 about the state of the economy, offering careful statements about layoffs, sequelitis, and PC releases of sports franchises. But of everything happening at EA Sports, Moore had the most to say about the upcoming Wii exercise program, EA Sports Active. ...

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Video: EA Sports Active Balance Board features in detail

You've already seen what comes in the box, now watch what the Balance Board adds to EA Sports Active. Using the fitness-focused peripheral, players can lunge to hit tennis balls, skate on one foot and dance the night away, all in the name of exergaming. Of course, use of the peripheral is optional...

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See the accessories included in EA Sports Active

Peripheral gaming is in. Exergaming is in. So, EA Sports Active really should rake in the bucks. It'll support (but won't require) the Wii Fit balance board and to make the package even more attractive, it'll include two peripherals in the box. The leg strap (after the cut) will allow you to attach...

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