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Posts tagged electronic-arts-vancouver

EA Sports Active inspires 'More Workouts' with success stories trailer

The newest trailer for EA Sports' upcoming Active line More Workouts retail expansion is live (after the break) and features some heartwarming stories. Well, heartwarming might be a strong word but it definitely features people wearing EA logo shirts describing how EA Sports Active is the best thin...

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EA Sports Active gets More Workouts Nov. 17

We've always thought slapping a number at the end of a title is a pretty unoriginal way to name a sequel, but EA has lowered the bar, perhaps even digging out a bar-shaped hole in the soft earth below and jamming said bar down into it with EA Sports Active More Workouts. Yeah, that's the real name....

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Activism: Moore 'delighted' to talk to female gamers

Speaking at the Edinburgh Interactive Conference this week, Peter Moore explained how EA Sports changed its business strategy in order to address a growing female demographic. According to Moore, the arrival of the Wii changed everything, thanks to its focus on gameplay over graphics. "We didn't ev...

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EA Sports Active player base split evenly between men and women

As you likely noticed if you've turned on a TV in the past few months, EA Sports Active is being marketed pretty heavily towards the female demographic. So you can imagine the company's surprise when, as they told us earlier today, customer satisfaction surveys from its research group indicated tha...

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EA Q1 sales better than expected, still slow

We've been hearing recession tales of woe for months now in the video game industry. Today is no different, as EA is posting a net loss of $234 million for its financial Q1 sales year over year versus $95 million in losses during the same quarter last year. Unsurprisingly, titles like The Sims 3 an...

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EA Sports Active is EA's best-selling Wii game ever

Throwing stuff at stuff is okay, but what Wii owners really like is stretching. That's the takeaway we've gleaned from EA's quarterly financial results, which reveal that EA Sports Active, selling "over 1.8 million copies in the quarter," is not just a genuine hit -- it's the publisher's best-sellin...

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Moore says Metacritic not so relevant to Wii sales

We've heard stories of PR reps and devs obsessing over Metacritic scores, but EA Sports' Peter Moore's not sweating them, at least when it comes to Wii games. Noting that some titles in the low 70s can still move millions upon millions of units, Moore says that the people buying casual games and he...

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EA Sports already working on Active for Natal/PS3 Motion Controller

EA Sports is the very definition of an early adopter. During a lengthy interview with us, the company's Peter Moore confirmed that his teams were working on how to bring the mega-successful EA Sports Active franchise to PS3 and 360, taking advantage of the PS3 Motion Controller and Project Natal re...

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EA Sports Active gets active in extracting money from wallets

EA Sports was very happy to announce today that it's Wii fitness bundle EA Sports Active had a tremendously successful start, selling over 600,000 copies since its May 19 release. In case you were wondering why EA was so quick to put out an expansion, yeah, that's why. It's not like the company des...

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EA Sports Active expansion out this holiday

EA Sports Active seems to be quite the hit! So much so that, like the resistance bands that ship with the disc, the game is due for expansion. Even though the game just came out May 19, EA has already announced the first expansion pack. It's coming "this holiday, just in time to help you with your N...

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