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Posts tagged equality

Hawken employees genderflip CEO's sexy lady poster, have a laugh

Hawken publisher Meteor Entertainment has a handle on the gender equality gig, with ladies making up a solid half of its executive branch, according to a female employee's post on The Hawkeye Initiative. "Our gender awareness standards, compared to the industry at large, are top shelf," she...

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Female Shepard will play a greater role in Mass Effect 3 marketing

For years, when confronted with Mass Effect marketing materials, you've been asking yourself, "Who is that dude?" Trailers, toys, boxart ... he's everywhere. Not only is that dude bland beefcake, but everyone knows that Shepard is a woman. With that said, BioWare's Director of Marketing David...

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Niko's voice earned about $100,000 from GTA IV

The New York Times has an interesting piece this morning about how actor Michael Hollick earned about $100,000 for playing GTA IV protagonist Niko Bellic. Had the actor done the role for almost any other medium than video games, he would have received very generous residuals and royalties off the...

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