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Posts tagged eric-hirshberg

Ephemeral entertainment and Activision's strategy for success

In a time when the video game industry is down to a handful of mega publishers and even small-scale independent developers have risen to become competitive, Activision stands out for making huge plays and reaping massive rewards. Activision Blizzard is going into this holiday season with one of...

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Call of Duty's three year cycle gives creative 'freedom to fail'

Activision Publishing CEO Eric Hirshberg mentioned during our recent Gamescom interview that Call of Duty's current studio cycle will keep the franchise in a lifestyle to which the audience has become accustomed. Although Call of Duty may be an annual franchise, it had been a tennis match between...

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Call of Duty now takes three years to make, three studios keep it annual

Activision has announced a new three-year development cycle for upcoming Call of Duty games, starting with this year's release. This move, which will still see individual Call of Duty games coming out annually, cements Sledgehammer Games as one of Activision's primary Call of Duty developers...

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Activision Publishing CEO on Call of Duty: Ghosts investment, pre-order pacing and death threats

After dropping the mic and cutting to the first multiplayer reveal for Call of Duty: Ghosts yesterday, Activision Publishing CEO, Eric Hirshberg, spoke with Joystiq about the franchise's first console cycle refresh as a cultural icon. Earlier this month, Hirshberg noted that the transition...

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Activision bullish about Skylanders in face of Disney Infinity

Eric Hirshberg, CEO of Activision Publishing, says the company isn't changing its sales projections on the Skylanders franchise, or this fall's Skylanders: Swap Force, in the face of Disney Infinity. "We're still bullish on our projections. We feel like it was only a matter of time, given the...

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Activision claims CoD XP was second most-watched livestream ever

Activision used online broadcasting to reach beyond the crowds of attendees during its weekend-long celebration of all things Call of Duty with Call of Duty XP. "We had some pretty amazing metrics," Activision Publishing CEO Eric Hirshberg told IndustryGamers. "Livestream, the company that...

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Black Ops sold over 23 million units, over 18 million map packs in first nine months

There are quite a few folks with either an Xbox 360 or PlayStation 3 copy of Call of Duty: Black Ops. Just over 23 million, in fact, as of numbers tallied following the first nine months of sales by its publisher. Activision revealed as much during an analyst call this afternoon, showing...

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Call of Duty XP (drop)kicks off with the Dropkick Murphys

While Call of Duty XP attendees are preparing to experience the sheer power of Kanye West's performance on the second night of the event, Boston's own Irish-tinged punk rockers, the Dropkick Murhpys, will warm things up on Friday, September 2. Activision announced it this morning via press...

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Sledgehammer's action-adventure Call of Duty isn't dead yet

Sledgehammer Games is currently hard at work on Call of Duty: Modern Warfare 3, in conjunction with Infinity Ward. But what of the game Sledgehammer was originally supposed to have been working on, the one meant to "extend the franchise into the action-adventure genre?" Well, Sledgehammer isn't...

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Activision Publishing CEO Eric Hirshberg on True Crime, Bizarre Creations, the 'Hero' franchise, and transparency

When Eric Hirshberg stepped into the role of CEO of Activision Publishing last July, the company had just begun an ugly, public battle with the founders of Infinity Ward, having fired the creators of the company's Call of Duty cash cow just four months prior. Frequently villainized in the press,...

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