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GDC08: Gamer genders, in graph form


We were amused by this graph from Sony's PSN presentation. According to their internal data, 92% of registered PSN gamers are male. Only 4% are female! It looks like hardcore gamers are still predominantly testosterone-driven. Should we be depressed, or disturbed, that there are as many female gamers as those whose genders are "unidentified"?

Women in Games: Pinckard, Tory talk about industry, Jade Raymond

Continuing in her series on women working in the games industry (it began with her interview with Morgan Webb), MTV's Tracey John talks to Game Girl Advance creator Jane Pinckard and Assassin's Creed developer Elspeth Tory on their experiences, as well as addressing the controversy surrounding AC designer Jade Raymond. Their verdict on the industry is that it still has a lot of maturation to do, especially when it comes to the working environment. Both Pinckard and Tory share their own anecdotes that would be amusing if not a discouraging testament to how male-dominated the industry continues to be.

In discussing Raymond, a designer whose intelligence and skills have been largely questioned because of her looks (we've read many comments that accuse her of merely being a "pretty figurehead" for the game), both decreed the issue frustrating. "She is genetically, accidentally blessed with a combination of smarts and ambition and looks that our culture happens to find attractive, and that's not her fault," said Pinckard.

Read - Game Girl Advance's Jane Pinckard Talks Lara Croft, Male vs. Female Gamers
Read - 'Assassin's Creed''s Elspeth Tory on Jade Raymond and Entering the Boys' Club

Morgan Webb talks gaming's double standards

As the start of a week-long series on women in the game industry, MTV Multiplayer has a revealing Q&A with Morgan Webb, the curvier half of the hosting duo behind G4's X-Play. While the interview covers a lot of topics, perhaps the most persistent running theme is Webb's ambivalence about her status as a successful, visible female game journalist.

On the one hand, Webb says, "it used to really bother me that men ... would assume that I don't really know what I'm talking about or would know less than a man on the topic." On the other hand, though, Webb acknowledges "I wouldn't be where I am if I were a man, to be honest. I wouldn't be on the show. I wouldn't be writing columns for FHM. I wouldn't be considered just like a rare and interesting... specimen or whatever, if I weren't a woman. So I am where I am because I'm a woman and that's just the way it is."

While Webb is a big booster for the game industry, she says she doesn't necessarily see herself as a spokesperson for 'girl gaming.' "I don't think the world will necessarily be a better place if I get lots of young woman to play video games," she said. "If a woman wants to play video games, more power to her ... but I have a lot of girlfriends who couldn't care less about video games ... and I don't think their lives are missing anything for that."

The lengthy full interview is packed with more of Webb's thoughts on forum trolls, posing for Maxim and the effects of being both one of gaming's most prominent women and a minor TV celebrity. Take a few minutes and give it a read.

Girl Gamer Award nominations for 2006 -- 2007 out today

Several different girl gaming networks and groups have pulled together a mass of games from different sites, forums, and other networks devoted to female gamers, and have put together this list of the final nominees. While they encourage female gamers to log in and vote, it doesn't look like they'll be screening for X or Y chromosomes at login.

We've recently been talking about developing and marketing games for females, and this is a great example of how to do that -- find out what they're playing, not tell them what they should be playing. However, in all honesty ... this looks like a list of games that could have been pulled together from sites populated by only male gamers. Further proving that the line between girl gamers and guy gamers is something created by PR and marketing, not the people who play the games.

Our advice? Open up the voting to everyone, but have them identify which sex they are (Austin Powers: "Yes, please!) from the outset. Once the awards are done, give us the winners, and show us how the demographics break down by sex, age, toothbrush color, favorite type of pizza, etc. That way the marketers will see we're all just playing games.

SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players


Boyfriends aren't the only ones facing dilemmas. Publishers and developers have been struggling to develop games that appeal to women, because they represent a huge demographic who haven't traditionally been associated with the video game market, and that translates to lost dollars. But how do you begin to approach making a game for girls, or is it even a mistake to set out to do that from the beginning, rather than just making a game that's fun?

The panel first asked the question, "What constitutes a female gamer?" Jame Pinckard said, "Women aren't just this monolithic block of 'gamers', they all want different types of games. Just because a Barbie video is made for a 12 year old girl, doesn't mean a 26 year woman has to play it." Sheri Graner Ray took it a step further, adding "There is no definition of a female gamer, and trying to tack a label to them does a disservice. The female gamer is simply a female who plays games. She's just a diverse as any other market out there."

Continue reading SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players

How to get your girlfriend to play video games


Speaking from years of experience, we know how hard it can be to get your girlfriend interested in playing video games. Granted, it might be impossible to drag her into play-til-dawn Halo 2 sessions online, but dropping into casual gaming with a Wario Ware: Smooth Moves round or two is entirely doable. Need some tips? Wikihow has an entry up on how to get your girlfriend to play video games, which offers up some gender stereotypes like this:
  • "Don't get games that involve things like strippers, prostitutes, and sex. Unless she has a really good sense of humor about such things, she probably won't like it."
Well, where's the fun in that? Oh, we keed, we keed. True, most of the article is common sense, and it might actually be helpful to some of you out there who have had a hard time getting your significant others interested in jumping into the game with you. However, some of it is just plain whacked, like explaining to your girlfriend how to stretch and uncramp her hands. If your girlfriend doesn't know how to do this already, then you've got more serious problems.

For those of you who need a girlfriend in order to find this article useful, check out Wikihow's hilarious "How to get a girlfriend if you're a nerd" entry. We're not sure whether to laugh or cry. For all of you female gamers out there, let us know how they could improve this entry, and don't worry about being gentle ... blast away.

[Thanks, WebPimp]

Women's magazine enters Japanese DS market

NamcoBandai today released more details of its collaboration with Magazine House, the Japanese publisher behind anan, which is a monthly title aimed at the female market. Like the magazine itself, the upcoming anan-licensed DS game (full translated title, anan Supervision: Quick Female Power Boost) is designed to help Japanese women achieve what they consider to be their ultimate selves. anan Supervision offers players 50 types of "ideal woman" and encourages self-reinvention via its three-month training course. Qualities such as cuteness, strength, and beauty will be taught through a series of daily lessons. As-yet-imperfect Japanese women will have to wait until the summer for a Quick Female Power Boost.

Female game shoppers persuaded by freebies, determines survey

official logo?Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most important factor in deciding where to purchase video games. Not surprisingly, "parents" and "adults" (the other vague statistical categories polled) agreed.

Retailer owners may also take solace in the discovery that almost no one surveyed thought herself attracted to helpful staff or demo kiosks. Just stick with the swag and pimply-faced dimwits.

*Range used by survey; official Generation Y range varies: "there is no precise consensus as to which birth years constitute Generation Y. For instance, while the periodical American Demographics typically uses 1976 to demarcate the start of Generation Y, the demographers Howe and Strauss have consistently used 'the High School class of 2000,' or those born in 1982 as their demarcation" [Wikipedia].

Oblivion's gender bias: the official word

If you haven't heard enough about the ladies of Oblivion recently, this tidbit is an interesting look at gender and gaming. While the female characters manage to score bonus points on the "lack of scantily clad armour" scale, it seems that there are some inherent gender-based stat advantages under certain circumstances.

Gamers with Jobs have spoken to Bethesda about the perceived gender bias, and it seems that the differences are subtle, designed so that players have more choice when it comes to gameplay. While it may seem a little old-fashioned for male Redguards to have a higher strength, while females have a higher personality, the balance is all in the name of game diversity. For anyone wishing to experience the game free of any gender concerns, there's already a mod which equalises stats irrespective of gender.

[Thanks, SickNic]

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