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Posts tagged female

GDC08: Gamer genders, in graph form

We were amused by this graph from Sony's PSN presentation. According to their internal data, 92% of registered PSN gamers are male. Only 4% are female! It looks like hardcore gamers are still predominantly testosterone-driven. Should we be depressed, or disturbed, that there are as many female...

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Women in Games: Pinckard, Tory talk about industry, Jade Raymond

Continuing in her series on women working in the games industry (it began with her interview with Morgan Webb), MTV's Tracey John talks to Game Girl Advance creator Jane Pinckard and Assassin's Creed developer Elspeth Tory on their experiences, as well as addressing the controversy surrounding AC...

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Morgan Webb talks gaming's double standards

As the start of a week-long series on women in the game industry, MTV Multiplayer has a revealing Q&A with Morgan Webb, the curvier half of the hosting duo behind G4's X-Play. While the interview covers a lot of topics, perhaps the most persistent running theme is Webb's ambivalence about her...

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Girl Gamer Award nominations for 2006 -- 2007 out today

Several different girl gaming networks and groups have pulled together a mass of games from different sites, forums, and other networks devoted to female gamers, and have put together this list of the final nominees. While they encourage female gamers to log in and vote, it doesn't look like they'll...

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SXSW: Getting Girls Into The Game: Designing and Marketing Games for Female Players

Boyfriends aren't the only ones facing dilemmas. Publishers and developers have been struggling to develop games that appeal to women, because they represent a huge demographic who haven't traditionally been associated with the video game market, and that translates to lost dollars. But how do you...

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How to get your girlfriend to play video games

Speaking from years of experience, we know how hard it can be to get your girlfriend interested in playing video games. Granted, it might be impossible to drag her into play-til-dawn Halo 2 sessions online, but dropping into casual gaming with a Wario Ware: Smooth Moves round or two is entirely...

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Teen Vogue encourages girls to get their Wii on

While these aren't the best quality we've ever seen for scanned pages, it's still exciting to see the Wii getting mainstream press coverage, particularly in a nontraditional market. Magazines targeted at women and teen girls are often down on video games. Even the Wii gets this treatment, alas, in...

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Women's magazine enters Japanese DS market

NamcoBandai today released more details of its collaboration with Magazine House, the Japanese publisher behind anan, which is a monthly title aimed at the female market. Like the magazine itself, the upcoming anan-licensed DS game (full translated title, anan Supervision: Quick Female Power Boost)...

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Pink PSP proves pretty popular

ITmedia is reporting that the pink PSP is doing quite well, with a 70% female audience, aged 20 to 40. This is a market largely ignored by Nintendo's efforts: younger than the Brain Age-obsessed moms, and older than the Nintendogs-loving girls. Accessories, like the pricey Samantha Thavasa pink PSP...

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Female game shoppers persuaded by freebies, determines survey

Attention would-be game marketers: According to the "Customer Focus Tech Savvy" survey, Gen-Y females are suckers for the ol' special offer -- who isn't? Thirty-two percent of participating females, born between 1977 and 1994*, agreed that "special offers like free items or discounts" are the most...

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