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Posts tagged focus-group

'Your Mom Hates Dead Space 2' campaign uncovered

Marketing agencies rarely want to promote their product as "an atrocity." However, a new ad campaign by EA does exactly that. "Your Mom Hates Dead Space 2" subjects focus group participants, comprised entirely of older females, to experience footage from Visceral's upcoming survival horror game....

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Sony targets kids with Japanese focus groups

PS3 is a sexy piece of tech. Its library of games, from Killzone 2 to Metal Gear Solid 4, appeal to the hardcore gamer ... but what about kids? PS3 is still in its infancy, so it's unsurprising that it's failed to catch the attention of children and family gamers. That might change soon though, as...

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