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Posts tagged focus-testing

Naughty Dog had to 'specifically request' female focus testers for The Last of Us

Naughty Dog hired a research firm to focus test The Last of Us, who then didn't bother to involve any women in the testing. "My big surprise during this process is that the research group wasn't planning on focus-testing female gamers," Naughty Dog creative director Neil Druckmann told The Escapist...

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THQ's Bilson: Research and focus testing will 'usually destroy' creativity

During an interview at the 2010 Game Developers Conference, THQ executive VP of Core Games Danny Bilson told Joystiq that market research creates "bland" titles, citing it is not a process his group is willing to utilize for future development. "We don't do research to find out what people want to ...

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Capcom looking for San Franciscans to focus test 'secret upcoming titles'

We realize that this news likely only applies to a small portion of our readers, but if you live in the San Francisco Bay area, and are between the ages of 13 to 24, and possess hands with which to grasp and manipulate controllers, Capcom is currently accepting applicants to focus test a few "secr...

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Rumor: Sony creates their own Wiimote, focus tests it

It shouldn't come as much of a surprise, considering their first attempt to rip off the Wii hasn't been that much of a success. Then, we heard rumors of Sony trying to bite off Nintendo's style again. Now, almost two years later, we hear about this? Apparently, a small group of PS3 owners were taken...

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