Posts tagged franchise-fatigue 
Ubisoft's Guillemot not trippin' about franchise fatigue
Ubisoft's current focus to iterate its "major franchises" seems to expose its key brands to franchise fatigue and, with it, dwindling sales -- just look what happened to sales of Guitar Hero and Tony Hawk when Activision implemented a similar strategy. However, Ubisoft CEO Yves Guillemot remains ...
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Report: Battlefield 3 'Premium' service costs $50 one time, includes 'all five themed expansion packs'
Posted on May 30th 2012 12:10PM
Doom 3 'BFG Edition' brings Hell to 360/PS3/PC 'this fall' with entire back catalog in tow
Posted on May 30th 2012 10:35AM
