Well, of course it does. Ubisoft didn't get where it is today by throwing popular franchises like Splinter Cell away after a single use (although our neck-snapping pal Sam seems to have been misplaced recently), and you can be sure that the upcoming disaster survival adventure ... thing, I Am Alive, will be no different. "We hope it can be another strong franchise for our portfolio, alongside Prince Of Persia or Rayman Rabbids," the publisher's executive director, Alain Corre, told MCV. "It's a new baby for us – and we have big hopes."

Provided it's raised properly and doesn't turn into a snot-nosed brat who sticks Legos up his nose and puts his Altair action figures in the microwave, this baby could be the best kind of disaster to befall any company. Of course, we should probably wait until we've played the first one before we sign off on "I Am Still Alive," and "Seriously, Stop Trying to Kill Me You Stupid Planet."

Though gravelly voiced soldiers are always keen to point out the many ways in which war has changed, it certainly hasn't ceased being profitable, least of all in the realm of video games. DICE, developer of EA's popular Battlefield franchise, has confirmed to GamesIndustry.biz that it currently has five related titles in development. Executive producer for DICE, Ben Cousins, was quite right when he said that's "more than you expect."

With Battlefield: Bad Company out this week and the free-to-play Battlefield: Heroes already impressing industry pundits, we're left speculating about three (maybe more?) additional titles. According to Cousin's comments made at GDC Paris, one will be a traditional game for consoles, while another will be a joint effort with Neowiz, aimed at Korea. As for the third title? We're predicting Battlefield: Field of Battle, a turn-based card game for the iPhone. What say you?

Gamers tired of being pushed around by game retail behemoth Gamestop can check out a potential ray of hope at this week's International Franchise Expo in Washington, D.C. There, game retailer Gamer Doc will be showing off new store prototypes that "will change the way the video game store is interpreted," according to a press release.

Strong words for a franchise that only has three outlets nationwide in development thus far [Updated with corrected wording on 4/11], but Gamer Doc seems eager to show off its new, FHA-designed stores, which it says will make customers "feel like they're walking into a video game, not a video game store." The three themed designs have been created to replicate "a first-person shooter battle zone, ... a futuristic "Borg Spaceship," [and] a carefree, cartoon-character atmosphere." Great news for anyone who's ever dreamed of buying video games from the Borg, we suppose ...

While we're a little skeptical that gimmicky store themes are really enough to drive a wedge into Gamestop's 5,000+ store dominance, we definitely support anyone trying to bring real competition to the game retail space. Godspeed, Gamer Doc.

Unless you have some sort of parentally-enforced bedtime, or live in an Amish community that shuns the use of televisions, there's really no excuse to miss the piping-hot weekly episodes of Gametrailers TV on Spike. If you skipped last Friday's show, you missed some of the most exciting news to grace Nintendo fanboys' ears in quite some time -- the promise of an E3 unveiling of a Wii holiday blockbuster, delivered by the mountainous Reggie Fils-Aime.

"We are going to have great new content maximizing all our key franchises," Fils-Aime promised. "It's going to be a good second half." As host Geoff Keighley conjectured, a Donkey Kong Wii title is certainly a logical assumption, but our fingers are eternally crossed for Animal Crossing Wii. What first-party franchises do you hope The Reg was hinting at?

[Via Kotaku]

Sure, Dead Space isn't out yet, but given its business-savvy publisher (Electronic Arts), talk of sequels is inevitable. Speaking to EuroGamer Germany, executive producer Glen Schofield explained how he envisioned the game as a franchise. "I'd love for this to become a well established franchise; we've created a huge and rich back story and universe, so other games could easily be made."

New details about the survival-horror game were also revealed. You play spaceship engineer Isaac Clarke, who stumbles upon space zombies on a routine mining vessel call. Your goal is to survive, rescue survivors, and probably kill monsters while you're at it. Schofield said that the game will feature in-game cutscenes (à la Half-Life) and upgradeable weapons and skill trees (à la BioShock). He also said that there will not be a cluttered HUD to distract immersion, which leads us to believe it might have something to do with those lights on the backpack seen in the concept art (pictured).

Schofield mentioned downloadable content, which is reportedly under way for the game (here's an idea: put that content in the game now and work on DLC after it goes gold). Dead Space, with fun hyperboles like "scariest video game ever," is expected this fall for Xbox 360, PlayStation 3 and PC.

Gameplay footage from Crash of the Titans held our interest for today's video pick. The upcoming Bandacoot adventure for all current platforms besides PS3 will be out this fall, and Crash fans may find a new title to love. (We're not talking about you, Action Pack.) Or is Crash looking a little too like The King for his own good?

See the new video after the break, and watch a longer GameTrailers developer interview, too.

While LucasArts says it's adding some new content, we fear that the upcoming Lego Star Wars game, Lego Star Wars: The Complete Saga will just be a new name on an old title. Still, the humor in this series is worth a second look -- at least in cost-free trailer form -- and this ad for the game reminds us why we enjoy this unlikely franchise at all.

In time for the 30th anniversary, see epic Star Wars events reenacted with Legos after the break.

While SimCity DS was already released for -- having been developed by -- Japanese gamers, the simulation hasn't gotten much coverage for is upcoming American release. At a recent EA event, it was apparent that the title should get the recognition it deserves soon enough, with its June release.

Based approximately on SimCity 3000, SimCity DS seemed about as complicated as the most recent versions of the title. While the graphics represent a throwback to earlier SimCity games, the core gameplay is current. The title looks like it'll be a great match for portable simulation fans because of the touchscreen interface.

This week, EA has been strutting The Simpsons Game (working title) with good reason; I sat in on a demo and was impressed with the style and visuals of the game. EA -- in collaborating with Gracie Films and Fox -- seems to respect the franchise and wants to deliver an authentic Simpsons game, citing 8,000 lines of original dialogue created by show writers and recorded by the original cast.

The Simpsons Game looked as good as I could imagine, with great graphics and a sense that EA understands the franchise, but there's always a caveat; EA only showed the style and basics, so I have little idea of if the "Game" part of the working title will be realized. Due Fall, 2007 for all current platforms besides PC, if it's fun to play -- and yes, that's a critical "if" -- The Simpsons Game could rate high compared to any title, not just franchise tie-ins. At the very least, it should be the best-looking Simpsons game yet.

We plunge GameTrailers for today's video pick, a Hellboy trailer that makes us tentatively look forward to comic franchises again since the Neversoft Ghost Rider game that never was. Of course it's still just a trailer, and a lot can change before the game is released this summer. But Hellboy looks good, with its 3D engine rendering in a style that fits its comic history.

Judge for yourself after the break.

As noted earlier, a list published by UK newspaper The Independent reveals what many already assume; Nintendo's Mario is the best-selling franchise of all time. Coupled with the second best-selling franchise Pokémon (also a Nintendo property), the two series, which have sold a combined 348 million games worldwide, account for nearly 34% of the total sales of the top-twenty best-selling franchises; which include two additional Nintendo IPs ranked in the top ten, Donkey Kong and Zelda. So what's Nintendo's secret?

Cross-culture appeal, spin-offs (e.g., racers, sports titles, puzzlers), brand saturation (e.g., apparel, card games, TV shows), and E-ratings all appear part of a profitable formula built for the long haul.

Newsweek's N'Gai Croal has posted two parts of his three-part interview with Larry Probst, CEO of EA. (Part three is due Friday.) Among a few other topics, Probst discusses publishing the same game on multiple platform, and how that strategy fits with -- or doesn't match -- the Wii and PSP.

Probst says that EA doesn't plan any original titles for the PSP; the company will continue making portable versions of its established franchises for that hand-held. The Wii should get 12 or 13 EA games next year, with two or three of them being original Wii titles. (Probst mentions that a Wii-specific version of The Sims fits that original category.)

While any EA support for Nintendo's console is good for gamers, two or three Wii-specific titles seems like a low target for the world's biggest publisher. Madden on the Wii takes a legitimate shot at using motion controls with an old franchise; we hope that EA can pull this off for all of its established titles. But wouldn't the Wii market be best served by shipping five or six original games in the year and skipping the ports? Or is that approach at the expense of EA's business model?

Read:
Loot: The Larry Probst Interview: Part I
Loot: The Larry Probst Interview: Part II

2old2play editorializes about sequels and why gamers keep buying them. Last year, EA released one all-new game among 25 sequels, which saved the company significant development costs on new titles. But the article makes an interesting guess about why gamers support a marketplace of sequels -- complicated controls.

Some gamers like adapting skills from the previous generation to the next version of the game, rather than re-learning everything. We often overlook the value in that familiarity; many gamers don't have time to start over with all-new titles. (We, of course, spend all day playing games.)

We always go back to the chicken-and-egg question of sequels -- are publishers producing sequels because gamers buy them, or are gamers buying them because they dominate the release lineup?

[Via digg]

MMO platform startup Multiverse recently announced that movie-makers James Cameron and Jon Landau have joined its board of directors, and this has some interesting implications for the future of MMOs and other entertainment media. While movie tie-in games are ten a penny, and franchised MMOs lurk around every corner, Cameron has a more ambitious project up his sleeve.

The plan? Before releasing an upcoming sci-fi flick, Cameron intends to create a tie-in MMO that will get players hooked on the film's setting--think advergame, franchise and viral promotion rolled into one. Similarly, Multiverse is in talks with a TV network to create a related MMO that will help viewers get closer to their favourite characters.

The numbers look appealing; Multiverse's low-cost approach means that franchises and developers who have been shying away from the MMO bandwagon can jump without sacrificing millions of dollars on an experiment. However, this could have its downsides--we may end up seeing an endless parade of cookie-cutter MMOs that equate IP with instant revenue without much thought for gameplay or originality.

Hopefully this won't happen; it's up to Multiverse, and Cameron's novel tie-in, to set the scene for the future. Their MMOs will be competing with standalone franchised products, and it will be a battle for player revenue well worth witnessing. However, the big question is: when will Uwe Boll get wind of this?

What are the merits of making major intellectual properties, such as Star Trek or Harry Potter, into MMORPGs? This issue is being debated over at MMORPG.com, and there are some compelling arguments. From an investor's point of view, having an established fan base and well-trodden publicity channels means that the MMO comes with instant appeal.

However, the more high-profile the franchise, the more players expect out of it. Not everyone can be Captain Kirk or Harry Potter, and yet everyone wants to fulfil their daydreams. Worlds brought to life primarily in books might not turn out quite how fans expect them to; worlds visualised in movies have missing depth which needs addressing.

Fundamentally, as Dana Massey points out, it comes down to whether fans love the franchise because of its story, or because of its world. Harry Potter fans are caught up in Harry's story; Star Trek fans have an entire universe to play with. When checking out a new MMO's setting, ask yourself: do I care about this because of the famous characters, or because of the world?

[via Wonderland]