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GameFly releases 'GameCenter' iPhone app


GameFly has released its free "GameCenter" iPhone app, allowing customers of the video game rental service to adjust their queue on the go. However, GameFly co-founder Sean Spector wants the app to be used by a much broader audience than just GameFly subscribers. Speaking with Joystiq, the executive told us that the company has put a lot more functionality into the app and the "GameFly" tab is only one part of the program.

The "Games" tab is essentially a database, with specs, controller details (pretty handy), Achievements, Trophies and reviews. The "News" tab, which can be divided to show specific platforms, is currently a feed from the company's recently acquired Shacknews. Spector plans on future app updates featuring community functionality, trailers and more news sources.

Spector tells us that he expects "all the functionality that's in GameFly on the app" in the future. Meaning that users will have access to the full GameFly store and easier queue rearrangement (slide functionality, rather than inputting numbers). For subscribers, the commerce and "Keep It" functionality work just like on the main site, with properly applied discounts and coupons. Spector also noted that those without a GameFly subscription who download the app receive a 15-day free trial.

GameFly seems serious about making the app as useful as possible and is asking for feedback. If there's anything you want to see after trying it out, send the company an email or leave feedback through the app, which can be found under "Settings" tab.

GameFly GameCenter (free) GameFly GameCenter

Over 2000 GameFly games stolen by USPS worker

It's no secret that there's some bad blood between GameFly and the US Postal Service but this ... this is personal. Philly.com reports that Reginald Johnson, a former Philadelphia mail handler, has admitted to a federal court that he stole 2200 GameFly games -- totalling $86,000 in value -- before they could be delivered to local subscribers.

Johnson was caught as the result of an investigation into missing GameFly mailings in the Philadelphia area, conducted by the USPS inspector general. The culprit was spotted during a 2008 test mailing under government surveillance, after which Johnson escaped in his SUV, crashed it, and then fled on foot with a duffel bag, which was later recovered. Between the bag and the SUV, authorities uncovered 160 games and a load of Wii Fit units, controllers, a Playstation and GameStop receipts. It would appear that Johnson had been trading the games at GameStop for store credit. He now faces up to 18 months in prison.

When contacted by Joystiq for comment, a GameFly representative stated that the company appreciates "the diligent efforts by the Office of Inspector General agents" to apprehend Mr. Johnson. Do you hear that? It's the sound of healing.

[Via GamePolitics]

GameFly files further complaints against US Postal Service

Back in April, video game rental service GameFly filed a formal complaint against the United States Postal Service for supposedly offering preferential treatment and care to Netflix and Blockbuster parcels, and none to its equally fragile mailers. Now, GameFly is petitioning for information relating to "Netflix-only" drop boxes present in certain post offices. Though the USPS filed a directive to employees two years ago mandating that these boxes be taken down to avoid legal ramifications, GameFly presented photo evidence of Netflix slots remaining in two California post offices.

GameFly has also continued its original complaint, claiming parcels from larger DVD rental services were being manually sorted to prevent damage and breakage. The USPS responded with a curt "all DVD mailers are not equal," and suggested that GameFly update its disc packaging to better protect its product.

When asked for comment on the complaint, a GameFly representative said, "Unfortunately, we cannot comment as it is a legal matter."

[Update: For visual aid, we've received the above image from a reader whose post office most certainly does sort Netflix and Blockbuster DVDs separately. He said they don't include GameFly DVDs because the rate at which encounter them "is much lower." Well, look at that.]

[Via GamePolitics]

GameFly changes Alpha Protocol release to 'TBD'

With Sega still refusing to respond to inquiries about Alpha Protocol's release date, it seems retailers are doing the talking for 'em: GameFly has changed its release date of "the espionage RPG" from October 27th to TBD. The video game rental site has a long-standing history to "simply post information as it is supplied to [GameFly] by the publishers."

Further requests for clarification from Sega continue to be met by the Sega Wall of Silence™. We have been told by the company's development director that we should expect "an update shortly via PR." And for the record, the official release date for Alpha Protocol is still next Tuesday. Sega?

Garnett Lee becomes editorial director for GameFly media, including Shacknews [update]

1UP editor and podcast personality Garnett Lee has joined GameFly to become the editorial director for all of the game rental service's media properties. He will now take charge of GameFly's recently acquired and created sites, which include Shacknews, FileShack, Ponged and Gameanswers.com.

Lee was one of the few survivors in the great 1UP culling that occurred earlier this year, when the former Ziff-Davis property was purchased by UGO. GameFly, as we've mentioned before, is slowly shifting from its core competency of being a game rental service to becoming an internet publishing outfit.

Update: We spoke with Garnett Lee and his comments about the change are after the break.

Continued →

GameFly listing may indicate Dragon Age: Origins delay [update: it's official]


Now, before you panic, just take a moment a listen to us. We're going to get you through this. Yes, Shacknews is reporting that GameFly has listed Dragon Age: Origins for Nov. 3 and Nov. 19 on the 360 and PS3 respectively, but that's only two to four weeks after its current October 20 release date. That's not so bad, is it?

Besides, we're not even sure this definitely means the game will be late coming to retail -- it could just be a GameFly oddity. We've put the word out to BioWare for confirmation and we'll let you know as soon as we hear something. For now, let's all just take a nice, deep breath. OK?

[Update: Just heard from BioWare's Erik Einsiedel on this: "We're still targeting an October 20 release date. If that were to change, we'd issue a press release."]

[Update 2: Well, it's not a press release, but we just spoke with BioWare's senior PR manager, Matt Atwood, who confirmed that all versions of Dragon Age: Origins will arrive in November. The developer's official word on the revised dates: "We are pleased to announce that Dragon Age: Origins will be released on November 3 in North America and November 6 in Europe for Xbox 360 and PC. The PlayStation 3 version of the game will follow later in November."]

PS3 version of Star Ocean: The Last Hope pops up on GameFly [update]


Xbox 360 "exclusive" Star Ocean: The Last Hope has appeared on GameFly under the PS3 platform with a TBD release date. We followed up with GameFly and a company spokesperson let us know, "We simply post information as it is supplied to us by the publishers."

Apparently, enough time has gone by for the "exclusive" game to do its damage to the competition abroad. We're currently awaiting a response from Square Enix and we'll update as soon as we receive a transmission from the distant star system.

Update: Square Enix has responded to our request for comment, saying that "[The GameFly listing] was an error, but we cannot comment on an official PS3 release [of the game]."

Rumor: NinjaBee disc compilation releasing this fall [update]


It appears that a disc compilation of NinjaBee's Xbox 360 DLC games is in the works for this fall. The NinjaBee Critic's Choice Collection announcement comes courtesy of a GameFly post which, if history serves us properly, are typically not speculative. The only thing that may be buzzing in our ear as bee-ing iffy is the release date of October 15.

We've contacted NinjaBee for confirmation, but were told that it couldn't provide us any information at this time. Although we're unaware of what games would be on the disc, NinjaBee's titles include: Outpost Kaloki, A Kingdom for Keflings, Cloning Clyde, Band of Bugs and many more. We're leaving the hive door open if the company wants to give us the buzz.

Update: Officially, the company stated it does not comment on rumor and speculation; we were also told to "watch carefully for an upcoming announcement." But, when explaining the company's philosophy, a representative said, "If we were to do something like that, we would want to pack as much as we can onto a disc ... we'd want to offer a good value there."

[Thanks, Chris S.]

Gamefly lists ModNation Racers for PSP as well


It makes perfect sense, if you think about it -- at E3, the talk of the town regarding United Front's new franchise, ModNation Racers, is that it's the kart racing equivalent of LittleBigPlanet. Why, then, would it not follow the trajectory of Media Molecule's highly customizable platformer, springing from the console from whence it came onto Sony's handheld?

According to a recent Gamefly listing, ModNation Racers is doing just that. The popular game rental service recently added a PSP entry titled Modnation, which is supposedly set to share the PS3 game's tentative release date of February 28. We've emailed United Front to see if GameFly's got their ducks in a row.

Update: A Sony PR rep replied to us with a standard issue response, claiming, "reference to any other version of this title is merely rumor and speculation."

[Via Siliconera]

GameFly launches Flash game site Ponged.com


With the launch of Ponged.com, GameFly continues its slow, but steady, transition from video game rental service to internet publishing operation. The latest website started by the rental service is a collection of 500 free-to-play Flash games. The titles are "hand-picked" by "hardcore gamers" to keep the riffraff out.

If playing Flash games on your computer doesn't seem hip, Ponged.com is also designed to work with the web browsers on the Wii and PS3. For those playing games at the office, the site has a "boss button" that'll conceal the game. Ponged.com: Helping people waste time at work and not get fired since 2009.

GameFly videos express the pain of buying bad games


GameFly's current TV commercial is a mash-up of over-the-top reactions to people buying bad games. The company sent over a couple more cute clips of disappointment for purchasing those titles we'd just as soon hadn't. The one above is pretty much the way we imagine anyone who bought Lord of the Sword for the Sega Master System still feels to this day. After the break is an outtake video from one of the actors in the aired commercial and the other is another ad that just never made it to broadcast.

Continued →

Gamefly reveals North American box art for Space Bust-a-Move

It's no secret that we're big fans of Taito's DS lineup. The revamps of Taito classics have ranged from good (Arkanoid) to surprisingly great (The Legend of Kage 2) to the very best of the DS (Space Invaders Extreme). When Taito unveiled a new DS version of Puzzle Bobble (known here as Bust-a-Move), we couldn't wait to hear news of a localization.

Well, there still hasn't been any announcement, but a box art image has popped up on GameFly for what is now called Space Bust-a-Move, which is official enough for us. The Bub and Bob on the box are even competently drawn, which hasn't always been the case.

Even though previews suggest that the game didn't turn out that great, we're still too tempted by the combination of Bust-a-Move, online play, and paddle support to move this off our radar.

GameFly files formal complaint against USPS over breakage rates, preferential treatment


GameFly has filed a formal complaint with the United States Postal Service over breakage rates and preferential treatment for its competitors, reports Shacknews. The company claims that the USPS has "adopted a practice of manually culling out the DVD mailers of two high-volume shippers of DVDs, Netflix and Blockbuster, for special processing." The company states that when it requested the same treatment that it was denied.

GameFly stated that in-transit breakage -- which it claims is about 1% -- still occur, despite the company's efforts to reduce that by using cardboard protectors and "tests with larger mailers." The company has also experienced "substantial rates" of disc theft, but the USPS has cracked down on that, with the arrest of 19 USPS employees. GameFly even changed its mailer color from bright orange to a very plain white years ago to reduce theft.

When approached by Joystiq regarding the situation, GameFly responded with "no comment."

OTX planning box office-style tracking of games market


One more sign we're moving towards a world where marketing for all media is intrinsically tied together? OTX Research today announced plans for video game market tracking, firing a warning shot over the bows of GameSpot's Trax service and IGN's GamerMetrics, not to mention NPD and EEDAR. Rather than offering various metrics based on target audiences (in the case of IGN and GameSpot) or retail sales numbers which exclude a variety of alternate purchasing options (in the case of NPD and EEDAR), OTX plans to track online retailers and has brokered a deal with GameFly and AERS (eBay data handler).

"We range from people who spend three hours a week on Yahoo Games to people who spend 50 hours a week on Xbox Live," OTX's director of gaming Nick Williams told The Cut Scene, referencing the company's data gathering methods. OTX has been interviewing large sections of folks that play games, mirroring the model used by the film and television industry. OTX also says it's looking to move into other media, combining the research found in games with film and television to predict sales trends across multiple entertainment mediums. "You can look at that model and say, 'Don't launch game X when movie Y is opening.' Because all these things are interconnected now." Or at least they will be, Mr. Williams. These things do take time, after all, so you'll excuse us if we don't hold our breath.

Rumor: GameFly shows Mad Dog McCree setting sights on Wii


If it weren't the day before April Fool's day, then we'd be willing to bet that a rumor regarding 19 year-old laserdisc game Mad Dog McCree coming to the Nintendo Wii is nothing short of malarkey. As it stands, however, the listing at GameFly is pretty compelling evidence.

We'll concede that the game would most certainly have a place on the Wii, with the Wiimote's IR sensor performing just as well, if not better, than a DVD remote. But, it's a 19 year old game. And not even a good game, at that. Why would they port it to Wii? Oh, right ...

We've put word in to Majesco (the publisher listed at GameFly) concerning the game and will be sure to update as soon as we receive a response.

[Via Siliconera]

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