Posts tagged gamevertisement

Study: Ads in sports games don't work

by Kyle Orland (Dec 21st 2006 2:25PM)

By now everyone knows that in-game advertising is the hottest thing since sliced bread. But in all the frenzy to cover every available digital surface with product placement, few people have stopped to ask whether in-game ads actually work. British consulting company Bunnyfoot took on just that ...

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