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While Take-Two has a number of solid properties, such as BioShock and Borderlands, Rockstar's Grand Theft Auto is unquestionably its largest and most important franchise. However, sluggish sales of recent GTA efforts, from the handheld Chinatown Wars to the 360-exclusive DLC Episodes from Liberty City, have Broadpoint AmTech analyst Ben Schachter worried about the future of Take-Two's flagship brand.

"Has the Grand Theft Auto franchise peaked? Given the strength of GTA IV in 2008, the question may seem misplaced, but our concern is that the very highly rated new GTA content for Xbox as well as PSP and DS did not perform up to expectations in 2009," Scahchter notes, while addressing potential criticisms to his claim. "Now, we very clearly understand that these do not represent 'true' new GTA titles. However, the fact is that these were compelling titles, attractively priced, and reasonably well-promoted, yet they fell relatively flat."

Before you put on some sweats, make a little popcorn and sit down for your sitcoms tonight, you may want to gear up for some The Ballad of Gay Tony multiplayer. Rockstar Games has announced it'll be holding a multiplayer session tonight from 5pm - 8pm ET, allowing prospective Liberty City hoodlums to hang out with some developers in the expansion's new multiplayer modes for a bit of two-on-two action.

If you want to get involved, pack a parachute and send a request to these Gamertags:

• GwRockstar3
• GwRockstar4
• GwRockstar5
• GwRockstar6

And if you fancy yourself a bit of a voyeur or can't get to your Xbox, you can still watch the action from the perspective of one of Rockstar's employees at the Social Club event page here.

Rockstar has unleashed some brand new Grand Theft Auto IV T-shirts, giving fans of The Ballad of Gay Tony a reason to hit the floor show off their best moves. Available for $20 each, the shirts depict the logos of two of the DLC's nightclubs, Hercules and Bahama Mamas. If you've been looking to make a super hip fashion statement ... well, you probably shouldn't be buying video game T-shirts. If, however, you're looking for some inoffensive gaming apparel -- which can be hard to find -- go ahead and take a look.

Activision has announced that, according to its internal estimates, Modern Warfare 2 has racked up $550 million in its first five days on the market. Considering that $310 million of that was in the game's first 24 hours, it means that it took another four days for the game to make another $240 million -- a great example of the big-bang starts enjoyed by many blockbuster games before their sales steadily decline. Still, Infinity Ward's latest managed to squeak by Grand Theft Auto 4's five-day record by $50 million.

If there were any tears to shed about that, Activision could dry them with some other impressive statistics, such as 5.2 million multiplayer hours logged and 11 million achievements unlocked on the game's first day. It could also presumably dry any tears with crisp bajillion dollar bills.

Despite slow to non-existent sales for several high-profile third-party Nintendo Wii titles, the company's US head, Reggie Fils-Aime, still believes that third-party publishers on Nintendo's console can be successful. Speaking with Kotaku, Fils-Aime says he's "extremely disappointed" with the lack of major third party games on the Wii. He even goes so far as to say he's spoken (presumably quite sternly) with "every publisher who makes content that is not available on my platform" about the subject.

When questioned as to why major titles like Grand Theft Auto IV and Assassin's Creed 2 aren't headed to his company's console, he explains it as a measure of long lead times rather than technological inability. "Typically decisions are being made two years prior ... and so the decisions two years ago were that those types of games would not be effective on the platform." And though the subject isn't directly broached, Fils-Aime remains steadfast that third-party titles can be successful on the Wii ... with the right marketing. "High-quality, effectively marketed against our installed base, will sell. Period. End of story."

It would appear then that Boom Blox, The Conduit, No More Heroes, and a mess of other third-party titles, had some truly ineffective marketing by Reggie's standards.

Time lapse videos were all the rage back in -- actually, we don't think they were ever rage caliber stuff, but in the case of this GTA IV video that shows 15 days go by Liberty City, it's at least reached "oh, that's neat!" territory. The video comes courtesy of DigitalFoundry (you can watch it over at Eurogamer) and reminds us just how much life there is in the virtual sand box, as cars drive along to their respective destinations, pedestrians shuffle about doing their own thing and, in the case of that one lady around the 32-second mark, loaf around the riverside all day and night. We just hope she's not doing what we think she's doing. It'd be such an unbecoming thing of the purest city in all of gaming, amirite?

With the release of this week's second Grand Theft Auto IV expansion The Ballad of Gay Tony, the game's developer has decided to update the online multiplayer statistics tracking in order to reflect the new multiplayer game types. The addition of "BASE Jump" to the mulitplayer as well as "new, tighter Deathmatch arenas" helped spur the leaderboard overhaul, according to the developer blog. The various new additions being made due to the DLC will even get their own section on the Rockstar Social Club, presumably for the four of you tracking your new GTAIV DLC stats after Modern Warfare 2 releases in a couple weeks.

We'd thought the Grand Theft Auto franchise had taken us to lovingly rendered simulacra of every metropolitan city-type known to man, but apparently, we thought wrong. In the back of the GTA IV: Episodes from Liberty City manual, a fake advertisement points to the series' "Next Stop" (seen above). Of course, the destination being teased is quite obviously the lovely town of Clip Artington, Minnesota. Surely you've heard of Clip Artington! It's renowned for its apple butter festivals.

On the off chance the teaser is pointing to a different city, we've ... we've really got no idea. Looks like a desert, though, right? And a mountain? And some conical, obsidian monoliths? What? Trees? Oh, yeah, that makes a lot more sense. We'd love to hear your speculation in a well-written, thought-provoking comment! There's a place for those right after the jump, you know.

[Image credit: VGChartz]

Rather than offer interesting social commentary or moody atmospheric tone, the just-released Ballad of Gay Tony teaser instead teaches us that Luis Lopez is not a joking around kinda guy. He takes shots, tosses dudes off buildings – he even goes to the driving range!

In case it weren't already glaringly obvious to you, the second Grand Theft Auto IV expansion will be taking itself quite a bit less seriously than the first digital release. Thankfully, the wait is nearly over and we can find out for ourselves tomorrow just how much Rockstar Games has twisted its latest opus.

Grand Theft Auto has always been heavy on satire, making exaggerated observations about the world for the sake of a few cheap yuks. It's readily apparent on the in-game radio programs, which poke fun at both extremes of political talk radio. The in-game TV programming does much the same (if you haven't, we suggest you make time to watch "Republican Space Rangers"). It looks like The Ballad of Gay Tony will continue the tradition with "Princess Robot Bubblegum," an anime parody to be featured on the in-game CNT channel. The show will serve as part of the new TV lineup in the upcoming expansion.

In Rockstar's own words, "Princess Robot Bubblegum" features the hallmarks of more than a few animes: "Incomprehensible narrative, wretched dialogue and creepy, misogynistic sexuality." See it all in the trailer above.

The Ballad of Gay Tony's Luis Lopez seems to have a pretty easy life. The main playable character of the Xbox-only GTA IV episode must simply deal with Liberty City's wealthiest clientele, ensuring their experience at Tony Prince's two nightclubs goes without a hitch. According to Rockstar PR, jobs will involve kicking out drug dealers, dealing with the paparazzi, and getting the appropriate pick-me-ups for the stars.

Maisonette 9 and Hercules are two new locations added to the Gay Tony episode. In addition to work, you'll be able to partake in a variety of sidequests and minigames: a "familiar-feeling dance minigame," and a new game that takes place in the club bathroom with a girl. We're not entirely sure what that will entail ... but thinking about the franchise's legacy, we think you can figure it out.

Click for grander imagesYou know that iconic moment in the Ballad of Gay Tony trailer when Luis jumps out of some kind of aerial vehicle? Did you ever wonder what it would look like if, instead of one guy parachuting down into Liberty City, it was eight people? Probably not. Anyway, here's a screenshot of that from Rockstar's latest release, detailing The Ballad of Gay Tony's multiplayer modes.

Deathmatch and Team Deathmatch will see lots of new weapons, of course, but also new Kill Streaks and Assisted Kills, which provide cash bonuses. Free Mode gets a little freer with the addition of Buzzard helicopters, APCs, and, of course, parachutes. We can't wait to see what kind of ridiculous emergent competition comes from parachute-based combat.

Check our gallery for more new multiplayer screens!

Crime epic Grand Theft Auto IV has arrived (as promised) on the Xbox Marketplace's Games on Demand lineup. The grand theft mega-hit costs $30 to download, which is the same price as a fresh new retail version -- a tiny bit more in some cases. We should probably note that a used copy from GameStop is about $25. By all means, if you have no way of getting to a retailer please feel free to buy the game online.

Oh, wait, that was a missed opportunity for a "steal a car" joke, wasn't it?

We can look back and laugh at the funny dialogue and guys-in-underpants of previous Grand Theft Auto IV: The Ballad of Gay Tony trailers, but in the latest one, things get real. It's titled "There's Always a Girl" (after a featured line of dialogue) but could more accurately be dubbed, "There's Always Jumping from Motorcycles onto Moving Jets and Tearing Through Liberty City in an Armored Personnel Carrier."

Oh, it has more of Luis parachuting into Liberty City and even confronting (then riding with) members of The Lost motorcycle club -- you know, from the previous DLC, The Lost and Damned. All of this paired with Roxette's "She's Got the Look." You've got to look!

Are you excited for the release of The Ballad of Gay Tony? Would you like to display that excitement for the whole world to see? Wait ... no ... pull up your pants, we were talking about T-shirts. Rockstar is now selling T-shirts celebrating the release of the upcoming GTAIV expansion. Up for grabs are several Gay Tony logo tees -- available in white, black and pink -- as well as the Episodes from Liberty City tee and, our favorite, the Rockstar rainbow logo tee.

At twenty bucks each, you can get enough for the whole family. That, or you could just save the scratch and buy the actual game. It's up to you, really.