Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2013 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[GREE lays off 30 from San Francisco offices]]>http://www.joystiq.com/2013/05/12/gree-lays-off-30-from-san-francisco-offices/http://www.joystiq.com/2013/05/12/gree-lays-off-30-from-san-francisco-offices/http://www.joystiq.com/2013/05/12/gree-lays-off-30-from-san-francisco-offices/#comments Japanese publisher GREE has laid off 30 members of its San Francisco office, according to a report from GamesIndustry International. Anil Dharni, COO of the mobile and social publisher, told GamesIndustry that GREE has recently aligned its US studio "to focus on creating the next generation of mobile social games. This shift in focus has been clearly demonstrated by the success and growth of our games."

"As part of ensuring that we are operating as efficiently as possible, we have made the difficult decision to reduce our work force. The employees leaving today have made great contributions to our success and we wish them all the best," he added.

We have contacted GREE for confirmation of the layoffs, and will update accordingly.

JoystiqGREE lays off 30 from San Francisco offices originally appeared on Joystiq on Sun, 12 May 2013 16:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>anil-dharnigreegree-san-franciscolayoffsmobilesocial-gamesSun, 12 May 2013 16:30:00 EST<![CDATA[CyberConnect2 releases iPhone action game Shadow Escaper]]>http://www.joystiq.com/2013/02/20/cyberconnect2-releases-iphone-action-game-shadow-escaper/http://www.joystiq.com/2013/02/20/cyberconnect2-releases-iphone-action-game-shadow-escaper/http://www.joystiq.com/2013/02/20/cyberconnect2-releases-iphone-action-game-shadow-escaper/#comments
CyberConnect2, developer of Naruto fighting games, Asura's Wrath, and more, has published its first smartphone game, downloadable for free. Shadow Escaper, reminiscent of a gothic Temple Run, is on iOS now, with an Android version coming. It stars a fugitive "Night Dweller" demon, whose flight away from attacking angels you control with taps and swipes.

When day turns to night, your power is unlocked and you can turn around and face your attackers. Each cycle you survive improves your place on a leaderboard.

As a cooperation with GREE, Shadow Escaper is naturally free-to-play. An in-game shop will exchange real currency for in-game currency whenever you'd like.

JoystiqCyberConnect2 releases iPhone action game Shadow Escaper originally appeared on Joystiq on Wed, 20 Feb 2013 05:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>cyberconnect2greeiosiphonemobileshadow-escaperWed, 20 Feb 2013 05:30:00 EST<![CDATA['Fighters of Capcom' trademarked]]>http://www.joystiq.com/2012/11/20/fighters-of-capcom-trademarked/http://www.joystiq.com/2012/11/20/fighters-of-capcom-trademarked/http://www.joystiq.com/2012/11/20/fighters-of-capcom-trademarked/#comments 'Fighters of Capcom' trademarked by Capcom
Whoa, hey, listen -- put that knife down. Look, we know you just had a terrifying Capcom Fighting Jam flashback, but everything is going to be okay. We've got no idea whether Capcom's newly registered trademark for "Fighters of Capcom" has anything to do with a fighting game. It could just as easily be the western name for some GREE card battling thing for cell phones, specifically Capcom All Stars with Everyone, which launched in Japan late last month.

It is video game related, we do know that much. The trademark's designation covers several variations on "Computer game software," as well as a few forms of "Electronic game programs for mobile phones and smart phones" and a mountain of other distinctions. We've reached out to Capcom for more information, so let's just both take a deep breath and drink this calming chamomile tea before someone gets knife murdered.

Joystiq'Fighters of Capcom' trademarked originally appeared on Joystiq on Tue, 20 Nov 2012 20:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>capcomCapcom-All-Stars-with-Everyonecapcom-fighting-jamfighters-of-capcomGREEtrademarkUSPTOTue, 20 Nov 2012 20:30:00 EST<![CDATA[OpenFeint shutting down December 14 in favor of GREE's service]]>http://www.joystiq.com/2012/11/17/openfeint-shutting-down-december-14-in-favor-of-grees-service/http://www.joystiq.com/2012/11/17/openfeint-shutting-down-december-14-in-favor-of-grees-service/http://www.joystiq.com/2012/11/17/openfeint-shutting-down-december-14-in-favor-of-grees-service/#comments OpenFeint, a mobile gaming platform that offers an online social hub and achievements system for iOS and Android games, will shut down on December 14. GREE, OpenFeint's parent company since April 2011, is offering options for developers to migrate existing OpenFeint-supported games to the GREE service. Some of the noteworthy OpenFeint-supported games include Tiny Wings, Fruit Ninja and Robot Unicorn Attack.

According to OpenFeint's support page, "all OpenFeint network calls will be nonfunctional which may result in service disruptions to your game and a poor player experience" after the plug is pulled on the service in mid-December.

Basic GREE platform integration is expected to take no longer than a week for some developers, and the list of changes between the services notes that "there is no asynchronous method associated with the unlocking of achievements for iOS games" on the GREE service.

JoystiqOpenFeint shutting down December 14 in favor of GREE's service originally appeared on Joystiq on Sat, 17 Nov 2012 12:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>AchievementsandroidGREEiosipadiphonemobileopenfeintSat, 17 Nov 2012 12:00:00 EST<![CDATA[Metal Gear Solid: Social Ops coming to smartphones, hits worldwide this year]]>http://www.joystiq.com/2012/08/30/metal-gear-social-ops-announced-for-gree-worldwide-release-thi/http://www.joystiq.com/2012/08/30/metal-gear-social-ops-announced-for-gree-worldwide-release-thi/http://www.joystiq.com/2012/08/30/metal-gear-social-ops-announced-for-gree-worldwide-release-thi/#comments Metal Gear Social Ops announced for GREE, worldwide release this yearKonami announced Metal Gear Solid: Social Ops, an upcoming smartphone game, at this morning's Metal Gear 25th Anniversary event. GREE chief operating officer Yoshikazu Tanaka unveiled the game's first trailer, showcasing its 3D graphics in the Unity engine, before announcing a worldwide release later this year.

According to Andriasang, Social Ops revisits stories from previous MGS games, features a card-based battle system, and has Mother Base development options reminiscent of Peace Walker. Attendees at September's Tokyo Game Show should find out, as a playable build is scheduled to be there. In the meantime, Famitsu has a couple of screenshots to check out.

[Image credit: @johntv]

JoystiqMetal Gear Solid: Social Ops coming to smartphones, hits worldwide this year originally appeared on Joystiq on Thu, 30 Aug 2012 05:30:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>GREEiosiphonejapankonamimetal-gear-solidmetal-gear-solid-social-opsmobilesocial-gamestgs-2012tokyo-game-showThu, 30 Aug 2012 05:30:00 EST<![CDATA[Monster Hunter: Massive Hunting hits iOS/Android in Japan this year]]>http://www.joystiq.com/2012/08/24/monster-hunter-massive-hunting-hits-ios-android-in-japan-this-y/http://www.joystiq.com/2012/08/24/monster-hunter-massive-hunting-hits-ios-android-in-japan-this-y/http://www.joystiq.com/2012/08/24/monster-hunter-massive-hunting-hits-ios-android-in-japan-this-y/#comments Monster Hunter Massive Hunting to hit iOS and Android later this yearCapcom's masssively successful (in Japan) Monster Hunter series is returning to the massively successful (in Japan) GREE platform this year, for an iOS/Android social game called Monster Hunter: Massive Hunting.

Similar to Capcom's previous iOS Monster Hunter, you fight giant beasts using touch controls, including "tap and flick" gestures. Players can also pick up materials to make new equipment, and use a "friend hunting" system, which adds a currently undefined social element. Presumably it doesn't involve hunting and killing your real life friends.

JoystiqMonster Hunter: Massive Hunting hits iOS/Android in Japan this year originally appeared on Joystiq on Fri, 24 Aug 2012 09:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androidcapcomgreeiosiphonejapanmobilemonster-huntermonster-hunter-massive-huntingFri, 24 Aug 2012 09:45:00 EST<![CDATA[GREE, Mad Catz, and NetDragon Websoft join ESA]]>http://www.joystiq.com/2012/08/02/gree-mad-catz-and-netdragon-websoft-join-esa/http://www.joystiq.com/2012/08/02/gree-mad-catz-and-netdragon-websoft-join-esa/http://www.joystiq.com/2012/08/02/gree-mad-catz-and-netdragon-websoft-join-esa/#comments The Entertainment Software Association's membership grew by three members this morning, as the ESA announced GREE, Mad Catz, and NetDragon Websoft to have joined its "membership roster." The ESA notes that this brings its membership up to 34 member companies, representing both publishers and developers.

The addition of GREE and Mad Catz is no surprise - both companies have taken a more aggressive approach to game industry visibility in the past few years, and joining the ESA seems like a logical step. NetDragon Websoft, according to our brethren at Massively, is a Chinese MMO developer signed on to bring Ultima Online to China, Hong Kong, Macau, and India with Electronic Arts.

Now that all three companies are card-carrying ESA members, perhaps a congrats are in order? We'll consider sending a fruit basket.

Continue reading GREE, Mad Catz, and NetDragon Websoft join ESA

JoystiqGREE, Mad Catz, and NetDragon Websoft join ESA originally appeared on Joystiq on Thu, 02 Aug 2012 05:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>entertainment-software-associationesagreemad-catzmad-catz-interactivenetdragonnetdragon-websoftnetdragon-websoft-incThu, 02 Aug 2012 05:00:00 EST<![CDATA[Assassin's Creed Utopia coming to mobile from GREE and Ubisoft]]>http://www.joystiq.com/2012/06/22/assassins-creed-utopia-coming-to-mobile-from-gree-and-ubisoft/http://www.joystiq.com/2012/06/22/assassins-creed-utopia-coming-to-mobile-from-gree-and-ubisoft/http://www.joystiq.com/2012/06/22/assassins-creed-utopia-coming-to-mobile-from-gree-and-ubisoft/#comments Assassin's Creed Utopia coming to mobile from GREE and UbisoftAssassin's Creed 3: Liberation won't be the only way to get your assassination/conspiracy theory/fashionable hood fix on the go, as Ubisoft and GREE have announced Assassin's Creed Utopia for unknown mobile devices.

The game, which is set to launch sometime later this year, will see players building their own "Assassin's Creed utopian colonial city," producer Andreane Meunier told Pocket Gamer. Unlike Liberation on the Vita, Utopia will not be directly linked to Assassin's Creed 3's continuity, though the game does take place in the early days of American colonization.

GREE's trademark social inclinations will be present in some form or another, but Meunier insists Utopia won't abandon AC's "hardcore" roots.

JoystiqAssassin's Creed Utopia coming to mobile from GREE and Ubisoft originally appeared on Joystiq on Fri, 22 Jun 2012 19:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Assassins-CreedAssassins-Creed-3-LiberationAssassins-Creed-UtopiaGREEmobileUbisoftFri, 22 Jun 2012 19:15:00 EST<![CDATA[Japan's fastest-growing game publisher isn't who you'd think]]>http://www.joystiq.com/2012/06/14/japans-fastest-growing-game-publisher-isnt-who-youd-think/http://www.joystiq.com/2012/06/14/japans-fastest-growing-game-publisher-isnt-who-youd-think/http://www.joystiq.com/2012/06/14/japans-fastest-growing-game-publisher-isnt-who-youd-think/#comments Japan's fastestgrowing game publisher isn't who you'd thinkSony's PlayStation Vita may still be brand new, and Nintendo's Wii U has yet to even hit store shelves, but Japanese developer/publisher/social platform GREE doesn't need a new console. Or any console, for that matter. Its platform is virtual, and its growth strategy is extremely aggressive. "We're hiring more than 30 people a month," GREE's US CEO (and international CFO) Naoki Aoyagi told us in an E3 2012 interview.

Those "more than 30 people a month" are filling not only GREE's 1,000-person-plus Japanese offices, but also its "almost 400 people" San Francisco-based office. "And we already also have some people in China (around 50 people). And 50 people in South Korea," Aoyagi said. That kind of growth is rare, especially during an international economic downturn. And it comes at a time when both Nintendo and Sony are seeing year-over-year revenue declines - even while new hardware from both manufacturers heads to market.

"Nintendo, they ship 200 or 300 million [units] for each platform. But I think it's gonna be more than double or triple in terms of the market size," Aoyagi told us. He spoke to the difference between GREE's focus on "smartphones, tablets, probably in the future Android TV or Apple TV" versus that of Nintendo and Sony. "On smartphones we can have access to South America, or East Asia, or the African market, or the Russian market. So it's gonna be much bigger than the consoles."

Continue reading Japan's fastest-growing game publisher isn't who you'd think

JoystiqJapan's fastest-growing game publisher isn't who you'd think originally appeared on Joystiq on Thu, 14 Jun 2012 14:45:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androide3-2012greegree-incgree-social-platformiosipadiphonemobilenaoki-aoyaginintendosonyzombie-jombieThu, 14 Jun 2012 14:45:00 EST<![CDATA[Regulation rumors drop GREE founder's shares by $700m]]>http://www.joystiq.com/2012/05/08/regulation-rumors-drop-gree-founders-shares-by-700m/http://www.joystiq.com/2012/05/08/regulation-rumors-drop-gree-founders-shares-by-700m/http://www.joystiq.com/2012/05/08/regulation-rumors-drop-gree-founders-shares-by-700m/#comments GREE founder Yoshikazu Tanaka lost about $700 million over the past two days when shares of GREE plunged 23.3 percent on Monday, then another 0.1 percent today. The rapid decline was caused by a Yomiuri report stating that Japan's Consumer Affairs Agency was considering regulating the Japanese social games industry.

The aspect of Japanese social games that the agency is rumored to disapprove of is the "complete gacha" style of microtransaction, in which players pay for randomized items, earning additional in-game rewards for completing a set. This could be construed as a form of lottery, which is illegal as a sales incentive in Japan.

GREE officially declined to comment to the Wall Street Journal about the potential impact of a ban on these microtransactions, noting that there were other ways to build revenue. However, we suspect Tanaka himself has a different view on the potential financial impact, having already seen it happen. GREE and other social gaming companies have announced plans to self-regulate their games, creating industry guidelines and imposing spending caps.

This (what's the opposite of a windfall?) happened just a week after GREE announced its purchase of Funzio, developer of social games including Crime City.

JoystiqRegulation rumors drop GREE founder's shares by $700m originally appeared on Joystiq on Tue, 08 May 2012 17:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>funziogreeiosipadiphonemobilesocial-gamesyoshikazu-tanakaTue, 08 May 2012 17:00:00 EST<![CDATA[Free iOS game 'Zombie Jombie' is GREE's first original American game]]>http://www.joystiq.com/2012/03/15/free-ios-game-zombie-jombie-is-grees-first-original-american/http://www.joystiq.com/2012/03/15/free-ios-game-zombie-jombie-is-grees-first-original-american/http://www.joystiq.com/2012/03/15/free-ios-game-zombie-jombie-is-grees-first-original-american/#comments
GREE's new San Francisco studio has released its first game, and if you just got used to the word "GREE," get ready for another doozy. The free-to-play iOS card game Zombie Jombie gives you a deck of cards representing your very own undead army, which you use to fight "tough human bosses" and conduct missions.

You can also use your mysterious, eerie "Jombie" powers to fuse zombie cards, and trade them with friends, or you can battle to determine the superior "Jombie." The game is free to download, so there's not much risk if it turns out to be less entertaining than the word "Jombie."

Gallery: Zombie Jombie

Continue reading Free iOS game 'Zombie Jombie' is GREE's first original American game

JoystiqFree iOS game 'Zombie Jombie' is GREE's first original American game originally appeared on Joystiq on Thu, 15 Mar 2012 18:10:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>free-to-playgreeiosiphonemobilezombie-jombieThu, 15 Mar 2012 18:10:00 EST<![CDATA[GREE explains what GREE is]]>http://www.joystiq.com/2012/03/12/gree-explains-what-gree-is/http://www.joystiq.com/2012/03/12/gree-explains-what-gree-is/http://www.joystiq.com/2012/03/12/gree-explains-what-gree-is/#comments Here's about the limit of our knowledge regarding GREE: it's 1) a Japanese company that 2) does something with cell phone games and 3) has a ton of money. Beyond that, details get a little fuzzy.

So I asked Eros Resmini, SVP of Marketing and Developer Relations at GREE's new American branch, what exactly the company is, and what it does. Basically, it's an expanded take on OpenFeint's existing social platform, plus a new game development studio.

Continue reading GREE explains what GREE is

JoystiqGREE explains what GREE is originally appeared on Joystiq on Mon, 12 Mar 2012 22:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androideros-resminigdc-2012greeiosiphonemobileMon, 12 Mar 2012 22:00:00 EST<![CDATA[New Assassin's Creed game, Gameloft's 'Gang Domination' coming to GREE platform]]>http://www.joystiq.com/2012/02/22/new-assassins-creed-game-gamelofts-gang-domination-coming-t/http://www.joystiq.com/2012/02/22/new-assassins-creed-game-gamelofts-gang-domination-coming-t/http://www.joystiq.com/2012/02/22/new-assassins-creed-game-gamelofts-gang-domination-coming-t/#comments A new Assassin's Creed mobile game will launch in December of this year for English and Japanese audiences. The title is being developed by Ubisoft and GREE. In the same breath, GREE is teaming up with Gameloft on Gang Domination, which will be available on various smartphone devices this coming June.

So, what's GREE? Beyond being a company with way too much money, it's a mobile publisher/platform that's huge in Japan and is moving into the global marketplace, launching the GREE Platform in the second quarter of 2012. The company bought mobile social network OpenFeint last year and has offices in Tokyo, San Francisco, London, Beijing, Sao Paulo and Dubai. The company states: "GREE will continue to aggressively expand worldwide."

"GREE will continue to focus on building relationships with third party game developers and publishers as it moves towards releasing its new platform."

So, if GREE wasn't on your radar before, it appears to be a company you're going to be hearing about a lot in the near future.

Continue reading New Assassin's Creed game, Gameloft's 'Gang Domination' coming to GREE platform

JoystiqNew Assassin's Creed game, Gameloft's 'Gang Domination' coming to GREE platform originally appeared on Joystiq on Wed, 22 Feb 2012 15:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androidassassins-creedGameloftgang-dominationGREEiosiphonemobileUbisoftWed, 22 Feb 2012 15:15:00 EST<![CDATA[Inafune's 'The Island of Dr. Momo' launches via GREE]]>http://www.joystiq.com/2011/12/26/inafunes-the-island-of-dr-momo-launches-via-gree/http://www.joystiq.com/2011/12/26/inafunes-the-island-of-dr-momo-launches-via-gree/http://www.joystiq.com/2011/12/26/inafunes-the-island-of-dr-momo-launches-via-gree/#comments The first game from Keiji Inafune's 'Comcept' studio -- the first Inafune game since Capcom, in other words -- is now available in Japan, and it's pretty dang cute. 'The Island of Dr. Momo' is a social game for smartphones, published by gigantic mobile game company GREE. It was released on Android yesterday with an iOS version incoming.

In this (we'll warn you again: it's cute) game, you collect eggs from different creatures, and "fuse" them in an attempt to create the cutest "Kawaiimon" animal in the world. You can trade the results with friends to increase your menagerie, or get new Kawaiimon out of a capsule machine.

Inafune's other game is also pretty adorable: Intercept's Kaio: King of Pirates will be out on 3DS sometime next year.

JoystiqInafune's 'The Island of Dr. Momo' launches via GREE originally appeared on Joystiq on Mon, 26 Dec 2011 10:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androidcomceptgreeiosiphonejapanKeiji-Inafunemobilerelease-datethe-island-of-dr-momoMon, 26 Dec 2011 10:00:00 EST<![CDATA[Tour GREE's massive TGS booth]]>http://www.joystiq.com/2011/09/17/tour-grees-massive-tgs-booth/http://www.joystiq.com/2011/09/17/tour-grees-massive-tgs-booth/http://www.joystiq.com/2011/09/17/tour-grees-massive-tgs-booth/#comments The biggest booth on the TGS show floor, as far as we can figure, isn't Sony's or Capcom's -- it's the one occupied by mobile social game service GREE. GREE offers games from major publishers, including Sega, Capcom, and Square Enix, in major franchises, for phones. And we're not talking iOS or Android experiences, specifically -- we saw mostly regular cell phone games.

But it's working, since GREE had the money to splash out on this big booth experience -- including capsule toy machines that are used for a labyrinthine swag process. First you play a game, then you get a "medal" which you're directed to put into one of the machines. The capsules have numbered slips of paper, which you then bring to a desk to exchange for a prize. I got a notepad.

Gallery: TGS 2011: GREE booth

JoystiqTour GREE's massive TGS booth originally appeared on Joystiq on Sat, 17 Sep 2011 01:50:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>greemobilesocial-gamestgstgs-2011Sat, 17 Sep 2011 01:50:00 EST<![CDATA[Keiji Inafune unveils Comcept's first game: The Island of Dr. Momo]]>http://www.joystiq.com/2011/07/22/keiji-inafune-unveils-comcepts-first-the-island-of-dr-momo/http://www.joystiq.com/2011/07/22/keiji-inafune-unveils-comcepts-first-the-island-of-dr-momo/http://www.joystiq.com/2011/07/22/keiji-inafune-unveils-comcepts-first-the-island-of-dr-momo/#comments While Capcom is canceling every Keiji Inafune-originated project that isn't about Frank West, Inafune is working on new games of his own. The first game out of Inafune's company Comcept is The Island of Dr. Momo, an iOS/Android game for Japan's GREE social gaming service, to be released this fall. It will be free to play, with the option to buy in-game items.

If that title reminds you of a certain other work, it's no accident. In Dr. Momo, you play a mad scientist who combines animals in order to make the cutest possible creatures. Finally, Keiji Inafune is here to give vivisection some positive spin!

JoystiqKeiji Inafune unveils Comcept's first game: The Island of Dr. Momo originally appeared on Joystiq on Fri, 22 Jul 2011 11:40:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>comceptgreejapankeiji-inafunemobilethe-island-of-dr-momoFri, 22 Jul 2011 11:40:00 EST<![CDATA[OpenFeint sold for $104 million to GREE]]>http://www.joystiq.com/2011/04/27/openfeint-sold-for-104-million-to-gree/http://www.joystiq.com/2011/04/27/openfeint-sold-for-104-million-to-gree/http://www.joystiq.com/2011/04/27/openfeint-sold-for-104-million-to-gree/#comments GREE, arguably the largest social media company in Japan, has cut a check for $104 million to acquire mobile games (think iOS and Android) platform OpenFeint. The goal is to "build a global ecosystem of distribution channels for game developers" through the combined efforts of the two companies, both of which have told Develop that OpenFeint's brand and CEO will remain intact following the completion of the purchase.

OpenFeint currently touts a user base of 75 million across Android and iOS, and even saw a huge spike in new users and OpenFeint-compatible game downloads over the Christmas holiday. Along with GREE's 25 million users in Japan, the two will have access to nearly 100 million people. And yes, we did that math all on our own.

JoystiqOpenFeint sold for $104 million to GREE originally appeared on Joystiq on Wed, 27 Apr 2011 01:15:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>androidbusinessgreeiosmobilesocial-networkingWed, 27 Apr 2011 01:15:00 EST