As part of its recent quarterly earnings announcement, Take-Two announced that Grand Theft Auto IV has sold ten million copies through Aug. 16. These sales helped lead the company to a staggering $433.8 million in revenue in the third quarter, over twice as much as the same quarter last fiscal year.

For comparison, the PS2 version of GTA: San Andreas sold 12 million copies worldwide. During a conference call, the company said it would continue to promote GTA IV through the holiday season, and that it expected lifetime sales for the game to "track well ahead of any previous GTA title."

In the midst of the Leipzig Games Convention, Microsoft has issued a statement (via IGN) about the much-ballyhooed and long-delayed Grand Theft Auto IV downloadable content. Said Microsoft, "In autumn there will be news from Liberty City; the first episodes of GTA IV will be available for download exclusively on Xbox LIVE, underlining Xbox 360's leadership role in the field of digital entertainment."

While we're fairly certain "news from Liberty City" is indicative of an Autumn launch, the "news" could just be a more confirmed release date for later this year. Take-Two previously noted that the DLC is expected in Fiscal Q109 (between November 1, 2008, and January 31, 2009). We've put in a call to Microsoft for clarification, who may or may not be too busy booking tickets to San Andreas. Update: Heard from Microsoft who confirm that the exclusive DLC itself is coming this Fall.

Between the comprehensive in-game map, the GPS-imbued minimap, and the TomTom-esque functionality of certain vehicles, we've yet to misplace ourselves within Liberty City's digital boroughs. Still, if you find yourself lost whilst playing Grand Theft Auto IV, we guess this Liberty City map application (mapplication?) using the Google Maps interface would come in handy.

A number of user contributions have already been made to the map, showing the location of hidden items, easter eggs, pigeon locations, stunt jumps, and yes, even hookers, whom we assume were fitted with GPS locaters by trained prostitute handlers before being released back into the wild. It makes for a useful cartographical companion for those with a laptop near their console of choice -- if you don't mind ruining the fun of exploring the nooks and crannies of Rockstar's intricately crafted metropolis for yourself, that is.

Earlier this week, Variety's Ben Fritz expressed concern over IGN's exclusive first review of Grand Theft Auto IV, asking rhetorically, "How can we trust a videogame review when the outlet running it has been given a major commercial favor ... from the publisher of the game?" Well, GameDaily Media Coverage Columnist Gus Mastrapa went the extra mile and asked that very question to some people at IGN. And he even got an answer!

"We in no way trade scores for an exclusive," said IGN VP Tal Blevins, adding that publishers have no access to or say in the text of a review before it goes live. That doesn't mean IGN didn't make any concessions to secure the exclusive, though. IGN Xbox editor Hilary Goldstein admitted the site used promotional placement on the site's top feature bar to secure the exclusive. "Our bargaining chip is to basically say, 'I will put it here if you let me have this,'" Goldstein said. Mastrapa likened the practice to an "exclusive cover story" in a game magazine.

As for Variety and Fritz, Goldstein seemed unimpressed with with his journalism bona fides. "Nobody from Variety called us and said, 'Hey, would you like to comment about this?'" he said. "He says in blog post, 'If I had the game right now I would have broken the embargo.' To me that goes against your ethics." Nothing like an I'm-more-ethical-than-thou battle to get your heart racing in the morning.

[Update: Gamespot EIC Ricardo Torres has posted a fuller explanation of what exactly caused the bug. In short, Torres says the 9.5 review was not final and was changed to a ten during the regular peer review process. A glitch in Gamespot's servers caused the score to be briefly published before it was ready.]

Given the flood of perfect review scores for Grand Theft Auto IV, observant gamers were justifiably surprised when a score of 9.5/10 briefly appeared on Gamespot.com Monday. That surprise turned to confusion in some quarters when the score (which had no accompanying review) was quickly taken down and later replaced with the fifth 10/10 in Gamespot's history (complete with corresponding review text). Message boards and some blogs jumped at the change, throwing around charges of "review fixing" and alluding to Gamespot's recent Gerstmann-related credibility problems.

Don't go running for your pitchforks and torches just yet, though. According to a forum post by Gamespot's Aaron Thomas, the briefly displayed 9.5 was just a pre-production glitch and never an official review score. "We never posted a review with the score of 9.5," Thomas writes. "What you saw was a bug that sometimes causes scores to appear on the site before reviews go live. Sometimes that score is correct, sometimes it isn't. In this case, it wasn't." Nothing to see here, folks. Move it along. Save your indignation for the thugs trying to push Niko around.

(full disclosure: I write a weekly column on the game media for Gamespot)

The PlayStation 3 has forced us to become accustomed to having to endure lengthy installations prior to being able to sit down and play a game, a fact made all the more aggravating for Grand Theft Auto IV, both because of the already overflowing anticipation as well as the aftertaste of having been up for multiple hours elbow to elbow with fellow players waiting for the opportunity to play the game.

But there's little use in complaining at this point, so I took the opportunity to make me some tea and a sandwich as I prepared for what was to be a memorable evening that would mark my first visit to Liberty City ... ever.

"GTA IV has its flaws as a game." (1) "The flow of the game basically goes like this: you watch a cutscene, someone in the cutscene says that someone has done them wrong, you're told they need to be taught a lesson, and then you get in a car and go teach them the lesson. At that point another cinema is triggered and the process repeats. ... it can definitely become a little repetitive." (2)

"It's not like previous GTAs, or most other sequels, where there are new stand-out features that you can easily discuss and rate." (4) "GTA IV [actually] reduces the amount of activities when compared to the previous game, San Andreas. You cannot go the gym to beef up Niko's muscles. And eating a ton of cheeseburgers won't turn you into a massive, wobbly mound of lard." (3)

"You'll probably be surprised to hear GTA IV has noticeably fewer weapons and vehicles on offer than GTA: San Andreas did. ... Yes, this means San Andreas' more unusual vehicles like fighter jets, hovercraft, go-karts and jetpacks are all absent. Don't expect to be wielding chainguns, flamethrowers or chainsaws either." (4) "The world itself is smaller than the state-sized San Andreas" (7) and in general the game has "a feature list that's a step back from its predecessors." (4)

"Even though the plot line is simpler than previous GTA games, it still gets cluttered at times, with a glut of characters entering the scene; it can be tough to keep track of exactly why things are happening and to whom." (9) "There's still a clear difference between this and [even] a B-level Hollywood production. ... Every story note [is] delivered by flat, to-the-point dialog [and] we get characters over-explaining their feelings and opinions, leading to some awkward exchanges. (8) On top of that, "Niko's Serbian ... is God-awful." (3)

Given the nearly unquantifiable level of anticipation building up to the midnight unveiling of Rockstar's opus, it seemed prudent to roll up to the local Broken Arrow, OK Gamestop well in advance of the game's release. All of the preparation went for naught, however, as the store kept its doors open all night as enthusiasts congregated inside, joked in the secret language that only we nerds can appreciate, and not-so-quietly chatted about the game they would very soon be playing.

[Update 10:25PM: The PS3-promoting message on the Amazon site has been changed to the more neutral "Experience Grand Theft Auto IV on the PS3." This matches the Xbox 360-promoting message almost exactly.]

[Update 7:36PM: Amazon PR Manager Tammy Hovey confirmed to Joystiq that the Sony wording was in fact "a campaign paid for by Sony" and that Microsoft will be "doing something similar next week." Stay tuned ...]

Video game retailers don't often take explicit sides in the console wars, and why should they? A retailer makes largely the same money selling a copy of a PS3 game as selling the same game on the Xbox 360. So it struck us as a little odd that Amazon is currently promoting the questionable proposition that Grand Theft Auto IV is "meant to be played on the PS3" on the front page of its Video Games section.

To be fair, the page does seem to randomly toggle between the PS3 message and an entreaty to "Experience Grand Theft Auto on Xbox 360" with reloads. But this still leaves the question as to why Sony's system is the one that the game is "meant to be played on." Is this an effort by Amazon to boost sales of the PS3 version of the game? A promotional consideration purchased by Sony? The work of an overzealous Amazon database jockey? We're not sure, but we'll let you know if and when we find out. [See update above for the answer.]

Regardless of why Amazon printed the quote, the question remains: Is it true? While Rockstar's Dan Houser did say last year that the Xbox 360 was creating "limitations" for the game, Rockstar's Jeronimo Barrera said the PS3 was a "contributing factor" in the game's delay. Regardless, most Joystiq readers say they'll be taking advantage of the Xbox 360 version 's Achievements and Xbox Live integration next week ... despite what Amazon says is "meant" to be.

Wal-Mart's intranet, "The Wire," recently laid out how the maestro of retail will handle the Grand Theft Auto IV launch. As seen in the picture above -- with the full plan detailed in the gallery below -- 24-hour stores will begin selling the game at midnight and should be prepared for the launch. One of the more interesting parts in the "execution guide" states that Wal-Mart has a "strategic focus on winning in gaming, and GTA IV represents a strong opportunity for [it] to highlight [its] entry into the gaming industry." Customers are supposed to know that Wal-Mart is the: "Fastest way to play GTA IV."

The guide describes that two associates should be manning the register, with one to ring up customers and the other to pass along the requested game version. If the line is too long, an electronics associate should "take quantities of the game to the front register and assist the cashier by handing out the game at time of purchase." Considering Wal-Mart went through the effort of making such a comprehensive guide, corporate would probably love to hear from customers who don't have a pleasant and efficient shopping experience during the GTA IV launch.*

*Metagame: The "execution guide" has a major error on Pg. 2, can you spot it? Hint after the break.

[Thanks Anonymous]

Rockstar President Dan Houser doesn't talk to the press much, but when he does, he lets it aaaaaaall out. Variety's Cut Scene blog sat down with Houser and helped him deliver a 90-minute, 6371 word treatise on everything from the potential for a Grand Theft Auto movie to a comparison of console storage capacities.

Those with shorter attention spans would probably rather check out the condensed profile article, where Houser reveals the thinking behind his relatively low profile: "While (people) may find it interesting in the short term to read whatever crap I have to say, in the long term, the less they know about us, the more they are able to lose themselves in the world of our games." That's a good point, but as members of the gaming press, we'd appreciate it if our readers were able to get lost in whatever crap you have to say and then lose themselves in the world of your games. It would work out, like, 1,000 times better for us, is all.

Read – Summary profile
Read – Extended interview

Using Chicago's street violence as a springboard, the city's FOX affiliate aired a piece about Grand Theft Auto IV ads on the Chicago Transit Authority (CTA). Thanks to the report, all the GTA IV advertising will now be removed.

As GamePolitics points out, the ads do not depict any scenes of violence and it's currently unknown what the CTA's policy is on advertising R-rated movies; the CTA also stopped an ad campaign back in 2004 for GTA: San Andreas. Boston, Denver and Portland, Oregon, have had similar issues with GTA ads on its public transportation system. Ironically, the FOX affiliate promotes alcohol on its website (picture after the break). Wonder how many people died of alcohol related incidents in Chicago this weekend?

[Via GamePolitics]

It should come as no surprise that the impending Grand Theft Auto IV is going to have a marketing campaign that rivals the absolute onslaught that accompanied Halo 3's launch last year. What may surprise you, though, is that much of that marketing push will be coming from Microsoft, not publisher Take-Two or developer Rockstar.

"Rockstar will naturally be doing their own campaign to launch what obviously will be a massive title for them," Xbox UK Gaming and Entertainment Chief Stephen McGill told MCV, "but Microsoft sees GTA IV as a fantastic title to showcase how great Xbox 360 is." As such, McGill says Microsoft will be launching a campaign with "the same sort of scale as our Halo 3 campaign last year" to promote the Xbox 360 version's Live integration, Achievements and, of course, exclusive downloadable content. Judging by our recent poll on the subject, it doesn't look like it will take much convincing to get people thinking that the Xbox 360 is the system of choice for the optimal GTA IV experience.

Last week, Joystiq (with some help from PS3 Fanboy and Xbox 360 Fanboy) asked you which version of Grand Theft Auto IV you were planning to purchase. We got a great response from everyone, with over 38,400 votes coming in! Check out the results after the break, as well as a breakdown of the reasons (as noted in the comments section).