Posts tagged guildhall

Full EEDAR/SMU study on purchasing influence is now available

by David Hinkle (Jul 23rd 2010 7:05AM)

A couple weeks back, Joystiq received an advance copy of a study conducted by EEDAR and SMU's Guildhall, the purpose of which was to determine the purchase intent of individuals and how trusted review sources weighed into consumer decision-making. While our previous post offered all kinds of ...

EEDAR/SMU study: review scores affect perceived quality, purchase intent

by Alexander Sliwinski (Jul 6th 2010 8:30PM)

A study conducted by EEDAR and SMU's Guildhall found trusted media outlets do affect consumers' perception of video games and their willingness to purchase. Joystiq received an advanced copy of the study (releasing publicly next week), that involved 165 qualified participants split into three ...

SMU's Guildhall awards game design degrees

by Tony Carnevale (May 1st 2007 1:50PM)

The Guildhall, Southern Methodist University's video game design graduate program, has awarded the world's first master's degrees in video game development. Twenty-four graduates received "Master of Interactive Technology degrees" in "Digital Game Development" on March 24. Commencement speaker ...