Flagship Studios' founder Bill Roper recently spoke with 1Up about how the Hellgate London developer ended up becoming another cautionary tale for young developers out there. Roper explains that the revenue model on Hellgate was broken and much of the money coming in went into keeping the game online, instead of expanding content like it should have.
Roper also admits the quality of the title wasn't great. He blames the PC market for being "lousy last year" and concedes Flagship didn't have unlimited money to hold on to Hellgate any longer. He also confesses that the company overreached trying to make "an MMO and an RPG and a shooter," attempting to please everyone and (obviously) satisfying very few at the end. Roper explains the Flagship Studios disaster in 1Up's interview in detail -- definitely worth a read for any aspiring studio head.
Despite playing along like nothing was wrong not too long ago (making the image above more than appropriate), Flagship Studio's co-founder Max Schaefer tells Gamasutra that "for all intents and purposes" the company is closed down. It is no more. It has ceased to be. It's expired and gone to meet its maker ... etc., etc.
Some former Flagship employees have gone on to start a new studio, but what they'll be working on is anyone's guess as the rights for the deceased developer's IPs were gobbled up by other companies. Now, let's all move on and learn from Flagship's mistakes and try not to repeat them. Writing stories about lots of people losing their jobs is never fun.
Following the closure of Flagship Studios, the fate of their two intellectual properties, Mythos and Hellgate: London, seemed cloudy at best. Immediately after Flagship let go of nearly all of their staff, HanbitSoft (a large investor in Flagship) claimed to have possession of the two titles. Shortly thereafter, Flagship exec Bill Roper announced that his company still clung to life, as well as to all their technology and IPs, much to HanbitSoft's chagrin. Two weeks ago, Namco-Bandai reportedly picked up Hellgate, though the game's page on Namco's site mysteriously vanished a week later.
However, a recent help wanted ad posted by T3 Entertainment, the Korean developers of casual music game Audition Online (and major stockholders for HanbitSoft), might put an end to the confusion. The ad calls for developers for a new San Francisco-based studio who wish to "passionately continue development of Hellgate: London and Mythos, along with other new games." As much as we'd love to believe that Mythos will reach North America, we're not quite sure if this dispute has truly been settled, or if another developer has simply entered the IP melee.
A bit of clarification recently surfaced regarding the closure of Hellgate: London and Mythos developer Flagship Studios -- though we'd heard from an unnamed source that Flagship would be shutting its doors and letting go of "nearly everyone" on the payroll, Flagship community manager Taylor Balbi recently explained that the entire staffhas been fired with a 30-day pension, paid for out of the pockets of the studio's higher-ups.
The studio's intellectual property has been turned over to two companies who had invested in Flagship throughout its short lifespan, with Mythos going to Korean gaming developer HanbitSoft, and Hellgate: London going to Comerica, a financial services company based out of Dallas. It's expected these two companies will work together to continue Asian development for these two titles -- though it's unclear whether the uber-charming Mythos will ever hit North American shores.
The news isn't exactly surprising following a Flagship programmer's blog post a couple months ago that employees were leaving the company "in droves." Gamasutra has confirmed there have been "significant staff cuts" at the studio, but there's no official word on the extent of the layoffs.
Max Schaefer, co-founder of Flagship Studios, admits that things didn't go exactly as planned with its first title Hellgate: London; however, he believes the developer's sophomore effort, Mythos, is coming together much better. Schaefer tells Eurogamer (via GI.biz) that Flagship was "probably biting off too much" as a new developer with Hellgate and was rushed at the end, but with Mythos it's focusing on core features and taking time to polish.
Schaefer hopes Mythos can "put a dent" into some of the big MMOs out there and he believes the free-to-download-and-play model of the game -- with item sales bringing in money -- gives the developer a chance against the boxed subscription-based MMOs.
Did you have a good week? We had a terrific one at Big Download but with the release of Spore Creature Creator next week it promises to be an even busier time for our site. In the meantime here are the highlights from the past week
Things are not well at Hellgate: London developer Flagship Studios according to Guy Somberg, an audio and gameplay programmer at the fledgling studio. Somberg wrote on his personal blog a month ago – which was recently dug up by GI.biz – that people are leaving the company "in droves" following the poor sales and negative feedback of its post-apocalyptic jaunt.
Somberg does have some hope for the future (wait, isn't London occupied by demons in 2038?), saying that the game is doing well in Korea and has yet to start in China. He concludes that he likes the job, but that all the artists and programmers leaving the company is taking a toll on the future of Hellgate: London and Flagship as a studio. Well, we're hearing good things about Mythos ...
Last year's launch of Flagship Studios' Hellgate: London was not exactly what we'd call a family album moment, its release plagued by client crashes and enough bugs to have the Orkin man calling for backup. Still, one person's trash is another's treasure, as Bill Roper and company have announced that in the two weeks since the Korean launch of the Hellgate beta more than a million accounts have been registered. According to Flagship, this makes the MMO the most successful online game launch in Korea in the past three years.
Hellgate's beta officially kicked off in Korea on January 15, and according to Korean online game tracking service Gametrics, the game quickly found an audiences with gamers in PC Cafes, ranking ninth among online games, fifth among RPGs, and was the most popular beta being played. This was followed by a commercial release on February 22, a launch that Flagship boasts achieved "record sales," though it's a record that we're pretty sure will be broken soon enough.
Do you still care about Hellgate: London? We don't ask out of an attempt at snarkiness, we're asking with genuine curiosity. We ask because there's a big update for subscribers dropping today and we just want to know if that describes any of you. Or maybe you're a former player and just want to keep up with changes. For example, even though out brief fling with the game ended months ago, we were still interested to hear that the game was adding Stonehenge, a large outdoor hub designed to break up some of the monotony of city living. There's also some balance tweaks to the character classes and a new Dueling Arena.
But do you care? Have you played? Are you still? Do you want to know what's going on in the world of Hellgate? Does this update pique your interest? Because we get the feeling that most of you have moved on or were never that interested to begin with. We look forward to hearing if that's right or off-base.
