7 Studios today made a move toward being the first studio to renew the turntable-based rhythm game, announcing partnerships with DJ equipment manufacturer Numark and hip-hop producer Quincy Jones III, along with Genius Products and Genco Interactive. Dubbed, Scratch: The Ultimate DJ, the game will be played using a turntable controller, the "Scratch Deck," designed by Numark, which promises to "allow players to re-imagine songs on the fly and add their own creativity" (no word on an MC counterpart -- or b-boy, for that matter). 7 Studios joins Activision and presumably any other company with half a brain (you listening, Konami?) as it vies for precious mindshare of the next potential gaming phenomenon.

Scratch is scheduled for release on PlayStation 3 and Xbox 360 next spring and features "distinctive urban environments" and "original recordings from the catalogs of many top urban artists." Are we sensing a theme here?

What's the best approach for telling the community your patch isn't coming out this year? If you're Blizzard, you can try responding to a YouTube rant about an absent WarCraft III patch. And you can do it by trying to rap. We applaud the effort, but the "rhyming" verses make us cringe. Video embedded after the break.

[Thanks, Medievaldragon]

I recently sampled Def Jam Icon in its close-to-finished state; the game will ship for the PS3 and Xbox 360 in March. The title takes a genre in which I have little personal interest -- hip-hop stars like Ludacris, Big Boi, and The Game fighting -- and focuses on the best part of that premise, the music. Each player begins a match after choosing a song for their character. As the fight progresses, the music becomes an integral part of the game, with the leading character's anthem blaring and the background objects bumping with the rhythm. With the right timing to the music, the background objects even cause extra injury.

I saw a lot of potential to this approach, but Def Jam Icon is high on my skeptic sense of hit-or-miss; if the game behaves the way EA describes, it should be a fun fighter. But in my short time seeing the game, I wasn't convinced that the downbeats would match the beat-downs as EA touts, especially with user-imported music. I'll have to wait until I'm able to scrutinize the game on my own to make a fair assessment.