Follow us on:

Posts tagged iga

IGA: 2D still 'somewhat alive,' more Castlevania on the way

Gamasutra spoke to Koji "IGA" Igarashi, the current steward of the Castlevania franchise, after the Konami Gamers Day announcement of Castlevania: Order of Ecclesia, about his status as one of the last 2D stalwarts. Last year he declared in a defiant PowerPoint slide that "2D games will never die!"...

Continue Reading

Sony announces dynamic in-game ad deal

Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year...

Continue Reading

IGA details Burnout in-game advertisers

In-game advertising company IGA Worldwide outlined today how it plans to provide advertising to Electronic Arts' Burnout Paradise. Advertisers cited include Burger King, CompUSA.com, Diesel, Gillette and Sling Media, among others. The Gamasutra article notes that advertising will consist of static...

Continue Reading

NBC Universal teams with IGA for in-game ad blitz

NBC Universal Digital Media has announced a deal with IGA Worldwide to jump into the realm of in-game advertising. According to the press release, NBCU DM's advertising and sales team can now "sell a portion of IGA's premium in-game advertising inventory, as well as create customized packages for...

Continue Reading

Castlevania pre-orders escorted by 8-bit Belmont

At least 4 times more powerful than your average, two-bit vampire slayer, the pixelated protagonist of early Castlevania adventures will accompany Gamestop and EB pre-orders of Castlevania: Dracula X Chronicles. An "8-bit Simon Belmont figure" not only makes the PSP's Rondo of Blood remake more...

Continue Reading

Castlevania producer autograph signing in LA

Castlevania fans in the Los Angeles area, grab your trusty whip and holy water and get them signed by Koji Igarashi! Not too sure how you sign holy water, but Igarashi can figure that out. Konami is sending the Dracula X Chronicles producer to the Universal CityWalk EB Games this Wednesday,...

Continue Reading

Dracula X Chronicles could be only Castlevania game on PSP

In a revealing interview with Koji Igarashi, 1UP's Sam Kennedy found out that the upcoming Dracula X Chronicles may be the first and last Castlevania game to grace the PSP platform. Why? "When I first started on this project, everyone around me strongly suggested that PSP could be the best platform...

Continue Reading

Nielsen tracking in-game ads for Sony

Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press...

Continue Reading

Microsoft, MSN game devs to share in-game ad revenue

Developers for titles hosted by MSN Games can now expect to have an extra outlet of income, care of Microsoft. The House of Gates is promising to share portion of the revenue earned from in-game advertisement generated by a title to the respective game maker. The model is divided between two tiers:...

Continue Reading

Acclaim & IGA link up for six-game ad deal

Acclaim and in-game advertising firm IGA Worldwide have agreed to terms on a deal that will place advertisements in six of the publisher's MMOs. According to Acclaim CEO Howard Marks, the IGA partnership will allow the company to continue to offer its online games for free. Under the terms, ads are...

Continue Reading


Featured Stories

Image

Murasaki Baby review: A touch of weird

Posted on Sep 19th 2014 11:35AM

Image

A mindset to match The Evil Within

Posted on Sep 17th 2014 2:00PM

Engadget

Engadget

TUAW

TUAW

Massively

Massively

WoW

WoW