Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press...
Reuters is reporting that Electronic Arts has signed deals with Microsoft-owned Massive Inc. and IGA Worldwide to put in-game advertising in up to seven games, including Need for Speed: Carbon and Battlefield: 2142. EA Vice President for Online Commerce Chip Lange promised that this is just the...
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