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Posts tagged in game advertising

Nielsen tracking in-game ads for Sony

Sony Computer Entertainment America and The Nielsen Company want to track your stats. Specifically, the two companies have teamed up to "develop a measurement system for game network advertising that will help make game software a more competitive advertising platform," according to the press...

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SCEA partners with Nielsen to track in-game advertising

Sony has revealed a new partnership with The Nielsen Company, who specialise in market research, in order to better track the success of in-game advertising. Initially being tested in North America exclusively, the partnership will allow Sony to monitor the reach, frequency and effectiveness of...

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Splinter Cell: Dynamic Advertising Agent

Concerned reader and avid Splinter Cell fan, Carlos Birdsong, shares some interesting info about Double Agent. "I was playing SCDA with some friends as a Merc and I saw a spy run under a truck that had a Comcast ad on it. I was out of grenades and told one of my teammates to toss a grenade under...

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Core gamers have heavy impact on economy [update 1]

Definition: a heavy gamer (also known as core gamer) is one who buys eight or more games per year and plays at least 10 hours per week. Correlation: according to a recent study by Ziff Davis Games Group, heavy gamers spend notably more money than casual gamers (those who buy at most one game per...

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