Posts tagged in-game-ads 
EA: In-game ads not so hot, real money is in microtransactions
Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people...
EA shifting ad sales in-house starting with Madden NFL 11
EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales st...
As advertised: Dead to Rights targets 17-and-ups
Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game world of its upcoming release Dead to Rights: Retribution. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here...
Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway
Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by securing exclusive "advertising opportunities" with new publishers: THQ, SEGA, Eidos and Midway. This announcement offers the first details of Double Fusion's partnership with SCEA to provide ads in PS3...
Obama ads not just in Burnout Paradise
With its Burnout Paradise tour underway, the Obama campaign has moved into other swing games that they feel they have a chance in, including 18 different Xbox Live titles. There are some obvious, classically blue games like Guitar Hero 3 and The Incredible Hulk, as well as more surprising choices,...
Sony, Double Fusion sign in-game ad deal
Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing ...
Sony announces dynamic in-game ad deal
Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year ...
Sony announces in-game advertising possibilities; EA jumps on board
Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in or...
Brothers in ads: Gearbox signs in-game ad deal with Double Fusion
Gearbox Software (Brothers in Arms series) has announced that it has inked a deal with Double Fusion to have them provide in-game advertising for upcoming titles (via Develop). Double Fusion has previously signed with Eidos, Midway and Take Two, among others. No details on what future Gearbox title...
Sony, Activision CEOs skeptical of in-game advertising
At the World Economic Forum in Davos, Switzerland, Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer have expressed doubts over the marketable future of in-game advertising, arguing against the assumption that this new form of advertising is the solution to the industry's mon...
