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Posts tagged in-game-ads

EA: In-game ads not so hot, real money is in microtransactions

Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people...

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EA shifting ad sales in-house starting with Madden NFL 11

EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales...

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As advertised: Dead to Rights targets 17-and-ups

Namco Bandai has tapped in-game ad agency Double Fusion to inject alluring elements into the game world of its upcoming release Dead to Rights: Retribution. It's apparently Namco Bandai's first in-game advertising deal, so we'd like to take a moment to congratulate the publisher on joining us here...

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Double Fusion in-game ads expand with THQ, SEGA, Eidos and Midway

Double Fusion, a company specializing in in-game advertising, has expanded its PS3 portfolio by securing exclusive "advertising opportunities" with new publishers: THQ, SEGA, Eidos and Midway. This announcement offers the first details of Double Fusion's partnership with SCEA to provide ads in PS3...

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Obama ads not just in Burnout Paradise

With its Burnout Paradise tour underway, the Obama campaign has moved into other swing games that they feel they have a chance in, including 18 different Xbox Live titles. There are some obvious, classically blue games like Guitar Hero 3 and The Incredible Hulk, as well as more surprising choices,...

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Sony, Double Fusion sign in-game ad deal

Clearly Sony has warmed up to the idea of garnishing gameplay with advertising, as the company has inked a new deal with in-game ad firm Double Fusion to deliver ads in games running on the PS3. The deal is Sony's second in as many months, following a similar partnership last month with competing...

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Sony announces dynamic in-game ad deal

Love it or hate it, in-game ads are here to stay, and this morning both of Sony's North American and European arms drove that point home, announcing partnership with in-game advertising firm IGA Worldwide. The move follows some vocal trepidation from Sony CEO Sir Howard Stringer earlier this year...

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Sony announces in-game advertising possibilities; EA jumps on board

Sony has announced today that they are opening up the PS3 with regards to in-game advertising. With the emphasis clearly placed on seamless "dynamic" advertising (read: no billboards in fantasy titles, etc), game publishers and advertising firms will be able to buy and sell space within games in...

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Brothers in ads: Gearbox signs in-game ad deal with Double Fusion

Gearbox Software (Brothers in Arms series) has announced that it has inked a deal with Double Fusion to have them provide in-game advertising for upcoming titles (via Develop). Double Fusion has previously signed with Eidos, Midway and Take Two, among others. No details on what future Gearbox...

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Sony, Activision CEOs skeptical of in-game advertising

At the World Economic Forum in Davos, Switzerland, Activision Blizzard CEO Bobby Kotick and Sony Group CEO Howard Stringer have expressed doubts over the marketable future of in-game advertising, arguing against the assumption that this new form of advertising is the solution to the industry's...

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