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Posts tagged in-game-advertising

Draw Something wants you to draw ads with latest update

If you've noticed a lot of a hockey-themed subjects cropping up during your Draw Something playtime lately, it's not just because its hockey season and Zynga is trying to stay topical. Rather, it's all part of Draw Something's new advertising initiative, which allows sponsors to insert their...

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Star Wars ads find their way into Deus Ex: Human Revolution loading screens

Deus Ex: Human Revolution plays host to a wide assortment of advertisements for fictional future-products (like robot eyes and face-installed sunglasses) -- but the game now sports a promo for a real-life, purchasable thing. The game's loading screen occasionally includes a tiny banner announcing...

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EA: In-game ads not so hot, real money is in microtransactions

Speaking to Edge, EA's general manager of free-to-play operations, Ben Cousins, revealed that in-game ad sales aren't bringing in substantial earnings for the company. Cousins stated that EA isn't "getting much from ad revenue at all," adding that in-game ad business "hasn't grown as fast as people...

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Ad-magine the possibilities: Microsoft sees big potentials in collecting Kinect user data

Kinect isn't just a new way for you to interact with your Xbox, it could become a new way for Microsoft's advertising division to gather targeted data about your family. We're not talking about some tinfoil-hat conspiracy theory -- Microsoft's Dennis Durkin postulated such a future at the BMO...

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Massive ad tech to be rolled into Microsoft first-party business

Microsoft has confirmed the reported closure of its Massive in-game ad company and the dissolution of the brand name. Posting on the Microsoft Advertising Blog, corporate ad VP Rik van der Kooi explained that the Massive technology would be integrated into Microsoft's first-party ad business,...

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Report: Microsoft shutting down Massive in-game marketing firm

Adweek reports that inside sources at Microsoft have confirmed that Massive Inc., a Microsoft-owned advertising firm with a focus on in-game marketing, will be shut down by its parent company before the end of the month. The reasons for Massive's waning business are apparently twofold: Apparently,...

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Warner Bros. appoints Greg Ballard senior VP of 'Digital Games'

Warner Bros. has tapped former Glu Mobile president and CEO Greg Ballard to serve as its senior vice president of Digital Games. He will serve under Warner Bros. Digital Distribution and Warner Bros. Interactive Entertainment, reporting to both division presidents. Ballard will be in charge of...

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Nielsen: In-game ads increase real-world sales

We hate to be the ones to break it to you -- but those in-game advertisements that some of you aren't terribly big fans? Well, they're actually pretty effective at boring into your subconscious and making you want to buy Axe Body Spray or Snickers, or whatever. A recent Nielsen study of six EA...

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EA shifting ad sales in-house starting with Madden NFL 11

EA's been keen on in-game advertising since 2006, and, two years ago, signed a pretty big deal with in-game ad provider Massive. Apparently, though, EA won't be re-upping that agreement. As Mediaweek reports, the publisher has instead decided to take it upon itself to coordinate in-game ad sales...

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Phantasy Star Portable 2 launch DLC is soda strange

As we reported back in September, Sega struck a deal with soft drink maker Coca-Cola to feature the latter's Fanta soda in the just-released (in Japan) Phantasy Star Portable 2. (Phanta-sy, Fanta, geddit?) Well, it turns out that the deal has resulted in more than just giant Fanta cans littering...

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