Joystiq http://www.joystiq.com Joystiq http://www.blogsmithmedia.com/http://www.joystiq.com/media/feedlogo.gif Joystiq http://www.joystiq.com en-us Copyright 2012 Weblogs, Inc. The contents of this feed are available for non-commercial use only. Blogsmith http://www.blogsmith.com/<![CDATA[Tretton admits to 'missteps' in PS3's first year]]>http://www.joystiq.com/2007/12/03/tretton-admits-to-missteps-in-ps3s-first-year/http://www.joystiq.com/2007/12/03/tretton-admits-to-missteps-in-ps3s-first-year/http://www.joystiq.com/2007/12/03/tretton-admits-to-missteps-in-ps3s-first-year/#commentsFiled under:

With the PlayStation 3 having recently celebrated its first birthday, Sony Computer Entertainment America's CEO Jack Tretton had a little discussion with MSNBC over what could kindly be called, "The Year of Issues." Tretton explained that the PS3 would be in a better place today if more units were available at launch, noting that demand was strong but tough to satisfy due to Blu-ray diode production problems. The hype of the launch also faded very quickly as Tretton became famous for making the delusional "$1200 quote" in February (without a lick of irony).

Although he believed the launch to be "the biggest disappointment for the last year," he drew attention to that old-faithful: the 10-year product lifecycle. Sony's had 10 good years with both the PS1, the PS2 is getting up there, and he expects nothing less with the PS3. With a price cut and some desirable titles out the door, things look to get better (with fewer "missteps") in year two.

[Via GameDaily]

JoystiqTretton admits to 'missteps' in PS3's first year originally appeared on Joystiq on Mon, 03 Dec 2007 21:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack-trettonjacktrettonmisstepsps3sonytrettonMon, 03 Dec 2007 21:25:00 EST<![CDATA[Rockstar bringing new franchise exclusively to PS3]]>http://www.joystiq.com/2007/07/28/rockstar-bringing-new-franchise-exclusively-to-ps3/http://www.joystiq.com/2007/07/28/rockstar-bringing-new-franchise-exclusively-to-ps3/http://www.joystiq.com/2007/07/28/rockstar-bringing-new-franchise-exclusively-to-ps3/#commentsFiled under:

In a new interview with Game Head, SCEA president Jack Tretton, let loose that Sony was working with Take Two and Rockstar on a brand new IP, exclusive to PS3. Sony wanted to respect Take Two's wishes to bring Grand Theft Auto IV to both the 360 and PS3. However, they asked if they could continue the relationship they had developed over the years to work on the "next big franchise" for the controversial game publisher.

SCEA's director of 3rd party relations, Michael Shorrock, updated the official US PlayStation blog, confirming this new relationship. "Rockstar really wanted to make a game that you can truly only do on PS3, harnessing the power of CELL and Blu-ray disc and this deal lets them do just that ... This is really a win-win situation for both companies."

However, considering how Microsoft had to loan out $50 million to make GTA downloadable content exclusive to Xbox 360, one has to wonder if Sony had to shell out any cash as well. Sure, Sony and Take Two are friends ... but this is a business, right?

[Via Joystiq]

JoystiqRockstar bringing new franchise exclusively to PS3 originally appeared on Joystiq on Sat, 28 Jul 2007 08:04:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>gameheadjacktrettonrockstarSat, 28 Jul 2007 08:04:00 EST<![CDATA[Rockstar to develop brand new franchise exclusively for PlayStation 3]]>http://www.joystiq.com/2007/07/28/rockstar-to-develop-brand-new-franchise-exclusively-for-playst/http://www.joystiq.com/2007/07/28/rockstar-to-develop-brand-new-franchise-exclusively-for-playst/http://www.joystiq.com/2007/07/28/rockstar-to-develop-brand-new-franchise-exclusively-for-playst/#commentsFiled under: ,

When Sony passed on the exclusive rights to Grand Theft Auto 4, many saw it as a sign of insanity from the leadership camp. The latest episode of Spike TV's Game Head, however, reveals that perhaps they had a plan all along. SCEA president Jack Tretton pulled that curtain back for host Geoff Keighley, casually mentioning that Rockstar has made an exclusive agreement to bring "their next big franchise" to the PlayStation 3 and no, he's not talking about L.A. Noire.

Shortly before the show hit the tubes, SCEA's director of 3rd party relations, Michael Shorrock, confirmed this statement on the official US PlayStation blog adding, "Rockstar really wanted to make a game that you can truly only do on PS3, harnessing the power of CELL and Blu-ray disc and this deal lets them do just that.. This is really a win-win situation for both companies."

So what is it exactly? Sony has made an agreement with Rockstar to say no more concerning the deal nor the title involved. From a developer that has tackled everything from gang violence to ping pong, your guess is as good as ours.

JoystiqRockstar to develop brand new franchise exclusively for PlayStation 3 originally appeared on Joystiq on Sat, 28 Jul 2007 04:55:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>breakingnewsgrandtheftautogtagtaIVjacktrettonPS3rockstarSat, 28 Jul 2007 04:55:00 EST<![CDATA[Shane Kim: RE5 was 360's 'big announcement' at keynote]]>http://www.joystiq.com/2007/07/24/shane-kim-resident-evil-5-was-xbox-360s-big-announcement-at/http://www.joystiq.com/2007/07/24/shane-kim-resident-evil-5-was-xbox-360s-big-announcement-at/http://www.joystiq.com/2007/07/24/shane-kim-resident-evil-5-was-xbox-360s-big-announcement-at/#commentsFiled under: , ,

This story about Shane Kim, VP of Microsoft Game Studios, has to be prefaced by saying this is one of those moments where you totally want to take the guy out for a drink afterward and, in your best Jeff Bell ghetto voice, say, "Tough break, my brotha'. You'll show 'em next time."

In a recent interview with Game Informer, Kim - who should honestly know much better - was evidently unaware that Resident Evil 5 was announced for the Xbox 360 two years ago. Peep part of the cringe-inducing (though not nearly Jamie Kennedy bad) exchange after the break.

Continue reading Shane Kim: RE5 was 360's 'big announcement' at keynote

JoystiqShane Kim: RE5 was 360's 'big announcement' at keynote originally appeared on Joystiq on Tue, 24 Jul 2007 19:15:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>CapcomjacktrettonPS3re5residentevil5shanekimXbox-360Tue, 24 Jul 2007 19:15:00 EST<![CDATA[Sony's Tretton describes console war with food analogies]]>http://www.joystiq.com/2007/07/18/sonys-tretton-describes-console-war-with-food-analogies/http://www.joystiq.com/2007/07/18/sonys-tretton-describes-console-war-with-food-analogies/http://www.joystiq.com/2007/07/18/sonys-tretton-describes-console-war-with-food-analogies/#commentsFiled under: , , , ,

A little known fact: in the game industry, everything gets equated to food. Nintendo's Satoru Iwata did it, as did Metal Gear Solid creator Hideo Kojima (though, later, he gave new analogies). Our newest public food statement comes from Sony's Jack Tretton in an interview with GamePro, who unsurprisingly relates the PlayStation 3 to a Surf n' Turf (i.e. steak and lobster).

The PS2 is "your favorite burger restaurant," and as for the rest? The Wii is "a lollipop, and I'm too old for lollipops," he said. "The other one [Xbox 360] I get sick from once in a while because the cook isn't always reliable." Red ring of burn! That jab is sizzling! Okay ... we're done. Regardless of your fanboy affiliation, do phrases like this make you as hungry as they do to us?

[Via PS3 Fanboy]

JoystiqSony's Tretton describes console war with food analogies originally appeared on Joystiq on Wed, 18 Jul 2007 14:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>foodjacktrettonmicrosoftnintendoPS2PS3sonytrettonWiiXbox-360Wed, 18 Jul 2007 14:25:00 EST<![CDATA[Jack Tretton calls PS3 "steak", Wii "lollipop", 360 "unreliable cook"]]>http://www.joystiq.com/2007/07/18/jack-tretton-calls-ps3-steak-wii-lollipop-360-unreliable/http://www.joystiq.com/2007/07/18/jack-tretton-calls-ps3-steak-wii-lollipop-360-unreliable/http://www.joystiq.com/2007/07/18/jack-tretton-calls-ps3-steak-wii-lollipop-360-unreliable/#commentsFiled under:

We're going to put Jack's quote front and center because it's so hilarious, then we'll talk about the interview with Gamepro. "I think the PS3 is the Surf 'n Turf, the PS2 is your favorite burger restaurant... [Wii] is a lollipop, and I'm too old for lollipops. And the [Xbox 360] I get sick from once in a while because the cook isn't always reliable." We can't really argue with the quote, because each have their own ingredients of truth. We're giggling, because we added on to the joke. We're so clever.

Anywho, the interview itself dives into everything Tretton -- his thoughts on the PSP and PS3 as well as some personal anecdotes we nodded our heads to. We've started to incorporate a lot of our electronic devices into the PS3 -- all our pictures are on it via those fun memory stick slots. We stream all our music from our computer directly through the PS3 and out that nice stereo system. If we were to download any movies or television shows, we also stream those. After converting them (painfully). Tretton believes that educating the masses to all these uses will draw in sales and he believes that process has begun. We'd like to believe so, too. It's a really fun interview to read, we promise, so check it out!

JoystiqJack Tretton calls PS3 "steak", Wii "lollipop", 360 "unreliable cook" originally appeared on Joystiq on Wed, 18 Jul 2007 07:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jacktrettonsonyWed, 18 Jul 2007 07:00:00 EST<![CDATA[Jack Tretton wishes Microsoft's Peter Moore "best of luck"]]>http://www.joystiq.com/2007/07/17/jack-tretton-wishes-microsofts-peter-moore-best-of-luck/http://www.joystiq.com/2007/07/17/jack-tretton-wishes-microsofts-peter-moore-best-of-luck/http://www.joystiq.com/2007/07/17/jack-tretton-wishes-microsofts-peter-moore-best-of-luck/#commentsThe oft-tattooed Microsoft executive, Peter Moore, is finally saying goodbye to the system he helped make a success. Moore was always opinionated, and could be seen bad-mouthing the PlayStation more than once. In fact, one time, he called the system a "Dreamcast."

Moore is now going off to EA, an important third-party partner to Sony. We're hoping he won't bring a Microsoft-flavored bias to the company (although one wonders if that's already in place). It seems that SCEA President Jack Tretton is also looking to ensure good relations with Moore: "We wish Peter the best of luck in his new role at Electronic Arts and look forward to working with him. We have an outstanding relationship with EA and their sports products have been incredibly successful on all our platforms. I am sure this will continue with Peter now at the helm."

JoystiqJack Tretton wishes Microsoft's Peter Moore "best of luck" originally appeared on Joystiq on Tue, 17 Jul 2007 20:08:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>eajacktrettonpetermooreTue, 17 Jul 2007 20:08:00 EST<![CDATA[Engadget & Joystiq interview: Kaz Hirai and Jack Tretton, Presidents, Sony Computer Entertainment, Inc., and America]]>http://www.joystiq.com/2007/07/13/engadget-and-joystiq-interview-kaz-hirai-and-jack-tretton-presid/http://www.joystiq.com/2007/07/13/engadget-and-joystiq-interview-kaz-hirai-and-jack-tretton-presid/http://www.joystiq.com/2007/07/13/engadget-and-joystiq-interview-kaz-hirai-and-jack-tretton-presid/#commentsFiled under: , , , ,


We got a rare chance to sit down and talk shop with recently-named Sony Computer Entertainment, Inc. President Kaz Hirai, and his US successor, Jack Tretton. These two had a lot to say, and we were more than happy to let them talk about where the PS3's going in terms of hardware, software, and services, why Sony's E3 presence this year is so radically different than last year, even a little bit about how things have been at PlayStation HQ post-Kutaragi -- check it out!

So out of all the three press conferences we've been writing up, we're giving each one a grade based on a new highly scientific Mega Man ranking system. Sony is our last one, but chronologically so we haven't gotten there yet. But this press conference had a much different tone then let's say last year's E3 press conference. How much did you guys look at last year's, how should we say, performance, and decide that you needed to do something different? What kind of decision making process was that?

Jack: Well obviously I was not as intimately involved in planning last year's press conference as I was in this one, but it's funny now that you look at that perspective and you see some of the other press conferences and how people are conducting themselves. I think companies are very proud of their success and they want to tell everybody how successful you are. But what you realize is that everybody already knows that and no one really cares. They want to know how you are going to be successful going forward. And so we've certainly taken our fair share of heat about, you know, the performance of PlayStation 3 in the first six to eight months, and I guess we wanted to focus our message on really telling you why PlayStation 3 is going to be successful going forward.

And its all about content, its about games, and I think going through that experience, you know, the light bulb goes off, and you go oh, wait a minute, its really all about the content and what we're going to do going forward to keep our platforms relevant. Its not about what we did 10 years ago, its not about how many units we've sold here or there. So clearly I think for points of reference and perspective we wanted to point some things out that we really wanted that press conference geared towards why people are going to want to buy games and buy our platforms and that was kind of the theme and the central message. I give Dave [Karraker, Senior Director, Corporate Communications, SCEA] a lot of credit for building off of that theme and coordinating tremendous amounts of presentations and content through the whole thing. But hopefully we've stayed on message and we've gotten the point across.

So why no word about rumble?

Jack: Well, I guess at this point the SIXAXIS controller is something that we're comfortable with and we've certainly settled our differences with Immersion. Is it something that can happen down the road? Absolutely. But the bottom line is we haven't made that decision and we didn't have anything to announce or introduce. Will we down the road? Possibly, but it's unbeknownst to me if we have a rumble controller coming out.

Oh I think you'd know before anyone!

[laughter] Well, you'd be surprised! It's a big company...

Continue reading Engadget & Joystiq interview: Kaz Hirai and Jack Tretton, Presidents, Sony Computer Entertainment, Inc., and America

JoystiqEngadget & Joystiq interview: Kaz Hirai and Jack Tretton, Presidents, Sony Computer Entertainment, Inc., and America originally appeared on Joystiq on Fri, 13 Jul 2007 11:34:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>E3interviewjack trettonJackTrettonjoystiqfeatureskaz hiraiKazHiraiPS2PS3PSPsonyFri, 13 Jul 2007 11:34:00 EST<![CDATA[Tretton offers hand to third party devs to take advantage of PS3]]>http://www.joystiq.com/2007/07/13/tretton-offers-hand-to-third-party-devs-to-take-advantage-of-ps3/http://www.joystiq.com/2007/07/13/tretton-offers-hand-to-third-party-devs-to-take-advantage-of-ps3/http://www.joystiq.com/2007/07/13/tretton-offers-hand-to-third-party-devs-to-take-advantage-of-ps3/#commentsThe claim of third party companies creating shoddy ports for the PS3 probably grew exponentially in importance from the whole EA 30fps vs. 60fps debacle and deserves a little more discussion. Jack Tretton released his thoughts on the claims that multiplatform games look better on the Xbox 360 than the PlayStation 3. He basically reiterated the idea that it's up to the developers to take advantage of the power of the PS3 and Sony is doing everything they can to assist them in development, to ease the crushing power of the PS3's architecture.

Tretton said what everyone was thinking, too: "what's the point of porting it over to another platform if it is not going to look as good on a platform that is more expensive? Why waste any money in development doing that?" We ask the same questions every night before we go to sleep, but our pillows never answer. Tretton does not want people to think the first-party titles are going to pick up the slack, rather, he wants third party companies to know that Sony is there for them, to assist them in any way possible, so that they as well as consumers will get the most out of their ginormous black behemoth. Seriously, everyone would benefit if they just tried a bit harder.

JoystiqTretton offers hand to third party devs to take advantage of PS3 originally appeared on Joystiq on Fri, 13 Jul 2007 11:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettonplaystation 3Playstation3ps3sonyFri, 13 Jul 2007 11:30:00 EST<![CDATA[Tretton reaffirms the 10 year life-cycle of PS3]]>http://www.joystiq.com/2007/07/09/tretton-reaffirms-the-10-year-life-cycle-of-ps3/http://www.joystiq.com/2007/07/09/tretton-reaffirms-the-10-year-life-cycle-of-ps3/http://www.joystiq.com/2007/07/09/tretton-reaffirms-the-10-year-life-cycle-of-ps3/#commentsIt's been said before, but Jack Tretton thought it wise to re-issue a statement regarding the life expectancy of the PlayStation 3. A lot of folks may see a price drop this early indicative of a short console life, a desperate move, or the clever cutting of manufacturing costs to help consumers save money also. We like the latter, but the former two are what need addressing -- Tretton assures the world that the PS3 is set for a future-proof, 10 year life. He said Sony could have made a PS2.5 and taken a ride on the money train, but they opted not to. He takes a shot at the competition, saying "To be perfectly honest with you, I think that is a bit of what we are competing with." Or is he talking about the PS2 itself?

A few more choice statements from Tretton covered how the system doesn't need to convert everybody from day one. They can take their time selling consoles across ten years, he says. We guess this is since the price is an obstacle for many people right now, even with the price cut. Finally, Tretton assures us Sony has built "a machine that we firmly believe is future proof and is going to carry us for the next 10 years." We hope so and we can't wait for all the years ahead of us. We hardly know more than a handful of titles slated for 2008, let alone 2010.

[via CVG]

JoystiqTretton reaffirms the 10 year life-cycle of PS3 originally appeared on Joystiq on Mon, 09 Jul 2007 14:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettonplaystation 3Playstation3ps3sonyMon, 09 Jul 2007 14:30:00 EST<![CDATA[Tretton: Sony doesn't "bribe" for exclusives]]>http://www.joystiq.com/2007/07/04/tretton-sony-doesnt-bribe-for-exclusives/http://www.joystiq.com/2007/07/04/tretton-sony-doesnt-bribe-for-exclusives/http://www.joystiq.com/2007/07/04/tretton-sony-doesnt-bribe-for-exclusives/#commentsFiled under:

An interview in this month's PlayStation Magazine held a couple revelations. First, Sony doesn't shell out money to keep a game exclusive, or buy exclusive content to make a game seem better on their console. Second, Jack Tretton feels Sony is the "middle ground" for gaming -- we'll explain in a bit. We're not sparking this flame -- this is Tretton himself and we honestly couldn't agree more with him.

In the interview, Tretton said "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform. We earn it by saying "you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful." We believe him. Even if, over the next few years, only half of the PS2 owners of the world adopt a PS3, it will be the most successful machine this generation and spending, say, $50 million dollars to some company for exclusive downloadable content would be completely meaningless.

Tretton also touched upon what exclusive games meant to Sony. "You know, if we were working on three games, it doesn't make for a very big exclusive list, but if we got 15, we've got a larger exclusive list before the third party comes to you with an exclusive. You almost get to the point where Nintendo's at, where they can do it without the third parties, but I don't know if that makes for a healthy environment. I think we sit perfectly in the middle. Microsoft is too dependent on the third-party community, and Nintendo is too dependent on first-party. We like to feel that we got a pretty good mix." Nobody can deny this. Tretton hit the nail on the head. Even though the price is high, even though the big library of games is still a month or two away, that is the reason Sony will continue to pull through. They don't, as the old saying goes, put all their eggs in one basket.

[via Joystiq]

JoystiqTretton: Sony doesn't "bribe" for exclusives originally appeared on Joystiq on Wed, 04 Jul 2007 13:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettonplaystation 3Playstation3ps3sceasonyWed, 04 Jul 2007 13:00:00 EST<![CDATA[Sony's Jack Tretton: 'We don't buy exclusivity']]>http://www.joystiq.com/2007/07/03/sonys-jack-tretton-we-dont-buy-exclusivity/http://www.joystiq.com/2007/07/03/sonys-jack-tretton-we-dont-buy-exclusivity/http://www.joystiq.com/2007/07/03/sonys-jack-tretton-we-dont-buy-exclusivity/#commentsFiled under: ,

Perhaps now would be a good time to start? In an interview published within the latest issue of PSM, Sony Computer Entertainment America president, Jack Tretton, responds to the magazine's observation that there are fewer exclusive titles bound for (and to) the PlayStation 3 than there possibly could be. Mr. Tretton explains that Sony's approach to the acquisition of exclusives is different than those of competitors, perhaps in the sense that it's far more noble and devoid of unspeakable acts of bribery. Or perhaps in the sense that there isn't much of an approach at all.

"Yeah, 'fewer exclusives' is a term, and I don't know what makes an exclusive," says Tretton. "We have a very different approach to exclusives than some of our competitors. We don't buy exclusivity. We don't fund development. We don't, for the lack of a better term, bribe somebody to only do a game on our platform." That's correct, generating reasons for consumers to purchase and enjoy your console over others became a dubious, underhanded maneuver when you weren't looking. Since the publisher (of third-party titles such as Heavenly Sword and Lair) isn't willing to stoop that low, it would much rather "earn" exclusives. "We earn it by saying 'you can build a better game on our platform. If you focus your development on our platform, you will ultimately be more successful. We can try to partner up with you from a technological standpoint. We can try to partner up with you from a marketing standpoint. But just economically and technologically, this is the system that makes the most sense for you.'"

With money apparently not changing hands for that exclusive status, how do you suppose the system's comparatively small install base makes "the most sense" economically? No answer is obtained from Tretton, who then rightly notes that as a first-party, Sony has a very strong ability to provide plenty of exclusive titles. However, he warns that relying too much on first-party endeavors as Nintendo does might not make for a "healthy environment" and that conversely, Microsoft is "too dependent on the third-party community."

Grab a copy of this month's PSM to read the full interview.

[Via GamesRadar Forums]

JoystiqSony's Jack Tretton: 'We don't buy exclusivity' originally appeared on Joystiq on Tue, 03 Jul 2007 18:17:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Assassin's CreedAssassin'sCreedExclusivesExclusivityHazeJack TrettonJackTrettonPS3PSMSonyTue, 03 Jul 2007 18:17:00 EST<![CDATA[Jack Tretton teases E3 surprises, promises "more than 100 titles" by year end]]>http://www.joystiq.com/2007/06/14/jack-tretton-promises-more-than-100-titles-by-year-end/http://www.joystiq.com/2007/06/14/jack-tretton-promises-more-than-100-titles-by-year-end/http://www.joystiq.com/2007/06/14/jack-tretton-promises-more-than-100-titles-by-year-end/#commentsSony has been going full throttle on it's new PlayStation.Blog with some of the biggest names at the company doing regular posts. This time, the president and CEO of SCEA, Jack Tretton weighs in with an interesting post about the past successes of the PlayStation brand and some of his thoughts of the future. It's interesting stuff and definitely worth reading. He also gives game-starved PS3 owners some good news by implying that the drought is almost done:

"We have more than 15 games coming from our own internal studios alone this year for PS3. Our third party partners will weigh in with a host of great games giving us more than 100 titles by year end on that system alone."

Later on in the piece are hints that we're in for some cool surprises at E3 too, stating that not only will we see new stuff on the known titles like Ratchet and Clank or Heavenly Sword, but also they will announce "a few surprises we have up our sleeves that no one has seen." Intriguing and exciting stuff and we'll find out in less than a month! Anybody want to start the random unsubstantiated guessing on what they're gonna show? I say ... Killzone Bowling and Barbie's Xtreme SOCOM Adventures.

[Via N4G]

JoystiqJack Tretton teases E3 surprises, promises "more than 100 titles" by year end originally appeared on Joystiq on Thu, 14 Jun 2007 16:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>heavenly swordHeavenlySwordjack trettonJackTrettonplaystation blogPlaystationBlogratchet and clankRatchetAndClankThu, 14 Jun 2007 16:00:00 EST<![CDATA[Sony CEO Jack Tretton goes blogging]]>http://www.joystiq.com/2007/06/13/sony-ceo-jack-tretton-goes-blogging/http://www.joystiq.com/2007/06/13/sony-ceo-jack-tretton-goes-blogging/http://www.joystiq.com/2007/06/13/sony-ceo-jack-tretton-goes-blogging/#commentsFiled under: , , ,

Sony executives are really loving their new blog. Even Sony America President and CEO Jack Tretton's ghost writer has written a post for the site about "a quick look back" and " a strong push forward" ... and we all know why the look back is quick.

Anyway, Tretton finally gets to craft a public message without pesky things like words and journalists getting in the way. The Sony blog is a place for Tretton to breath free and just talk to the consumer like an open and honest ... oh, what's that? Tretton says, "Everything communicated in any form these days has to be considered an 'on-the-record statement' so as much as I'd like to, I can't completely throw my corporate hat out the window." Ok, so maybe the information won't flow like the spice on Arrakis, but we're still listening Jack, so what's on your mind?

Continue reading Sony CEO Jack Tretton goes blogging

JoystiqSony CEO Jack Tretton goes blogging originally appeared on Joystiq on Wed, 13 Jun 2007 23:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>bloge3jack trettonJackTrettonPS2PS3PSPsonysurpriseWed, 13 Jun 2007 23:30:00 EST<![CDATA[PLAYSTATION Network to become "overwhelming" soon]]>http://www.joystiq.com/2007/05/19/playstation-network-to-become-overwhelming-soon/http://www.joystiq.com/2007/05/19/playstation-network-to-become-overwhelming-soon/http://www.joystiq.com/2007/05/19/playstation-network-to-become-overwhelming-soon/#commentsJack Tretton is a man of big promises. Although his claims may be boisterous at times, we can't help but join in his excitement for the future of PS3. Sure, we've heard the song and dance before: PS3 is a system of potential. As the system continues to grow, it will offer and more and more. For example, the PLAYSTATION Network is going to expand. In a recent interview with GamePro, Tretton reveals that the system will become so expansive, "almost to the point of being overwhelming."

The Network will not only feature downloadable on-demand movies, but it will also have a vast supply of games as well. "We have 41 games in development devoted to the Network, not just talking about PSone games being enabled. We're talking about games developed specifically for the PS3."

So when is it going to happen? "So, really it will happen this fall ... we'll get there well before the holiday timeframe. Every month you'll just see more and more content on there it'll get to the point where it's be really rich by September. And I think that will be timed really nicely with the advent of Home as well."

JoystiqPLAYSTATION Network to become "overwhelming" soon originally appeared on Joystiq on Sat, 19 May 2007 15:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>gameprojack trettonJackTrettonnetworkpsntrettonSat, 19 May 2007 15:00:00 EST<![CDATA[Jack Tretton says PS3 cost levied by abundance of planned content]]>http://www.joystiq.com/2007/05/17/jack-tretton-says-ps3-cost-levied-by-abundance-of-planned-conten/http://www.joystiq.com/2007/05/17/jack-tretton-says-ps3-cost-levied-by-abundance-of-planned-conten/http://www.joystiq.com/2007/05/17/jack-tretton-says-ps3-cost-levied-by-abundance-of-planned-conten/#comments
Jack Tretton admitted the high price point of the PS3 console can prove a worthy "challenge," but he firmly believes the content lined up will justify its cost. A quick viewing of hot titles shown at Sony Gamers Day '07 should easily solidify his claim. He also projected a boost in PS3 sales over the next few months, stemming from the upcoming releases of a few stellar triple-A titles. While no specifics were mentioned by Mr. Tretton, we've got a pretty good idea what those triple-A games might be, judging from the mass of excellent footage from titles we've seen coming from SGD '07. We're most excited about the implementation of Home and titles like Eye of Judgement, Heavenly Sword and Uncharted. After checking out all of our extensive SGD '07 coverage, what triple-A titles are you looking forward to the most?

JoystiqJack Tretton says PS3 cost levied by abundance of planned content originally appeared on Joystiq on Thu, 17 May 2007 17:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>costjack trettonJackTrettonsgd '07Sgd'07sony gamers daySonyGamersDaytriple-A titleTriple-aTitleThu, 17 May 2007 17:00:00 EST<![CDATA[PSP Store is 'long overdue,' Sony admits]]>http://www.joystiq.com/2007/05/17/psp-store-is-long-overdue-sony-admits/http://www.joystiq.com/2007/05/17/psp-store-is-long-overdue-sony-admits/http://www.joystiq.com/2007/05/17/psp-store-is-long-overdue-sony-admits/#commentsFiled under: , , ,

jack tretton
SCEA president Jack Tretton has reiterated Sony's intent to launch some semblance of a 'PSP Store,' but his statements provide little assurance that the project is a priority. "I think the advent of a long awaited and quite frankly long overdue ability to deliver a downloadable service for the PSP will help us out a great deal," Tretton said during an appearance at Sony Gamers' Day. "Hopefully we'll have it out there by the fall."

Tretton gave no further insight into the proposed venture, leaving us to wonder if he was merely referring to SOE's Station Launcher, a forthcoming service that will offer downloads of PSP-formatted movies directly to the handheld device (via PC). Of course, there would be obvious benefits to launching a portable counterpart of PS3's PlayStation Store, complete with PS1 games, demos, and trailers -- and, dare we suggest, full e-Distribution titles. All with just the flick of a WLAN switch. If only...

[Via PSP Fanboy]

JoystiqPSP Store is 'long overdue,' Sony admits originally appeared on Joystiq on Thu, 17 May 2007 12:57:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettonpsppsp storePspStoresceasgd07soesony gamers daySony-Computer-Entertainment-AmericaSonyGamersDaystation launcherStationLauncherstoretrettonThu, 17 May 2007 12:57:00 EST<![CDATA[SGD '07: PSP online store planned for Fall 2007]]>http://www.joystiq.com/2007/05/17/sgd-07-psp-online-store-planned-for-fall-2007/http://www.joystiq.com/2007/05/17/sgd-07-psp-online-store-planned-for-fall-2007/http://www.joystiq.com/2007/05/17/sgd-07-psp-online-store-planned-for-fall-2007/#commentsFiled under:


The Sony Gamers Day event certainly offered a lot of PSP news, and the long since rumor of an online store was finally brought back into the fold. SCEA president Jack Tretton briefly mentioned the possibility of an online store for the PSP, followed by a quick comment that it should have premiered awhile ago. No other details except he hoped "to have it out there by the fall." We know Sony has the upcoming Station Launcher for movie downloads so it was only a matter of time before their libraries opened up wider to incorporate games as well. No official word on if Station Launcher will also offer games, or if the games division will have a new service altogether. Lets just hope the powers that be are heeding Jack's word and diligently working on making this a reality sooner rather than later. We want not just PS1 reiterations, but PS2 classics as well, so get cracking!

[Via digg]

JoystiqSGD '07: PSP online store planned for Fall 2007 originally appeared on Joystiq on Thu, 17 May 2007 09:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettononline storeOnlineStoresony gamers daySonyGamersDayThu, 17 May 2007 09:30:00 EST<![CDATA[Jack Tretton is unconcerned about PS3 sales]]>http://www.joystiq.com/2007/05/14/jack-tretton-is-unconcerned-about-ps3-sales/http://www.joystiq.com/2007/05/14/jack-tretton-is-unconcerned-about-ps3-sales/http://www.joystiq.com/2007/05/14/jack-tretton-is-unconcerned-about-ps3-sales/#commentsFiled under:

Any product compared to the runaway success of the Nintendo Wii is bound to feel some form of inadequacy. Yet, SCEA's Jack Tretton says he is "unconcerned" about the latest PS3 sales figures, despite the fact that every PS3 sold loses money and in comparison, the PS3 is still in third place. Mr. Tretton goes on to solidify his confidence in the PS3's abilities by saying, "we're into this for the next 10 years and beyond. A million units one way or another at this point isn't going to worry us."

Mr. Tretton isn't alone in his convictions. Just last week, Wedbush Morgan's Michael Pachtor believed the PS3 will be the victor of the current console race, due to it's integrated Blu-Ray player. Will Blu-Ray prove be the victor in the next-gen HD format? Early predictors on sales might indicate so, but we feel our trusty magic eight ball sums it up best. Ask again later.

JoystiqJack Tretton is unconcerned about PS3 sales originally appeared on Joystiq on Mon, 14 May 2007 12:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>blu-rayjack trettonJackTrettonsales figuresSalesFiguressceaMon, 14 May 2007 12:00:00 EST<![CDATA[Sony makes price drop official; adds Daxter and Syphon Filter to Greatest Hits]]>http://www.joystiq.com/2007/04/03/sony-makes-price-drop-official-adds-daxter-and-syphon-filter-to/http://www.joystiq.com/2007/04/03/sony-makes-price-drop-official-adds-daxter-and-syphon-filter-to/http://www.joystiq.com/2007/04/03/sony-makes-price-drop-official-adds-daxter-and-syphon-filter-to/#commentsFiled under: , ,


The $30 price drop isn't exclusive to GameStop/EB Games--it's universal. But, that's not where the savings end. Sony has also added two more games to PSP's Greatest Hits lineup: Daxter and Syphon Filter.

According to the press release, "We have always been passionate about making great entertainment accessible to everyone, and the new price for PSP, as well as the continued growth of the 'Greatest Hits' library, reflect our ongoing commitment to supporting and expanding the PSP community," said Jack Tretton, president and CEO, Sony Computer Entertainment America. "We are pleased that we are able to engineer savings for the consumer at this stage of PSP's lifecycle, allowing more individuals to experience PSP for the first time. In particular, we have recently seen a steady rise in the number of teens adopting PSP as their primary handheld entertainment system, and we expect the new price will accelerate that trend."

Sony also reminds players that the future of PSP is quite bright, especially with the upcoming God of War: "Ready At Dawn couldn't be more pleased with our success bringing Daxter to the PSP platform last year, and now we have another opportunity to blow away expectations of what a developer can accomplish on a portable when Kratos hits the 'small screen' in God of War," said Didier Malenfant, co-founder and president, Ready At Dawn Studios. "PSP is an ideal platform for us to work on because we have a high level of freedom to be creative, and we can deliver gameplay experiences that rival ones you'd get from a computer entertainment system."

[Update: According to Engadget, the PSP Entertainment Pack will also receive a $30 cut, from $250 to $220.]

JoystiqSony makes price drop official; adds Daxter and Syphon Filter to Greatest Hits originally appeared on Joystiq on Tue, 03 Apr 2007 10:00:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>daxtergod of warGodOfWargreatest hitsGreatestHitsjack trettonJackTrettonprice dropPriceDropready at dawnReadyAtDawnsyphon filterSyphonFilterTue, 03 Apr 2007 10:00:00 EST<![CDATA[Sony's Jack Tretton takes a bite outta... critics]]>http://www.joystiq.com/2007/03/06/sonys-jack-tretton-takes-a-bite-outta-critics/http://www.joystiq.com/2007/03/06/sonys-jack-tretton-takes-a-bite-outta-critics/http://www.joystiq.com/2007/03/06/sonys-jack-tretton-takes-a-bite-outta-critics/#commentsFiled under: , ,

What was that dog's name that said that? You know, "take a bite outta crime!" Was it something something McGruff? That's not important... although he was pretty awesome. Anyway, Jack Tretton sat down with GamePro and answered some questions about the PS3's progress, the competition and the critics. We'll summarize in a beautiful, crime-free list.

  • When asked about communicating the PS3 as a multimedia device as well as a gaming console, Tretton says "I'll be the first to admit that it is not our field of expertise. I think creating the technology is something we do well, but explaining the applications of that technology is something we've gotta get better at."
  • When asked about the media coverage of the PS3 and Sony, especially blogs, Tretton had this to say: "The good news is, [the criticism] isn't an accurate reflection on the success of the company, or of consumer's satisfaction [with the PS3]. I think if you talk to the million people who bought the PS3 in North America, you'll find overwhelming satisfaction." Overwhelming satisfaction is probably over 80% of people feel satisfied. True enough. Out of all my friends who have a PS3, including myself, the satisfaction is 100%. It doesn't matter that I'm the only one with the PS3. R-right?
  • To make the PS3 a success, Tretton believes the key lies in never resting on his laurels (or the company's collective laurels). He also said "A lot of people in early 2007 are saying "Well, I don't need the PS3's technology." But we know, given where technology's headed, that they're going to want it. And they'll want to invest in it, and they'll pay more for it than they would with the PlayStation 3. You're already seeing it now, where people are adding new configurations to hard disk drives, movie players, and so on. That's technology that [we integrated into] the PlayStation 3."
  • The PlayStation Network... it's free. No buts, no strings. Free. Plug in your PS3 and start downloading demos, play online multiplayer matches. Free. No signing up for some service. That's the main advantage Tretton sees with Sony's service. He also assures us it's in a very early stage and they are nowhere near where they want to be with it.
  • PS3's price? Tretton responds: "I won't deny that $599 is a lot of money. It's clearly an investment. I won't tell you I've got [$599] in my back pocket. But I'm also a big believer in "you get what you pay for."
  • SIXAXIS? "I don't have anything to tell you specifically, but we're certainly open to changing the Sixaxis controller if it addressed North American gamers."
  • New PS3 model later? "It's something that's in consideration, but again, it's very early on in the PS3's life cycle."

Phew. There's more we sort of grazed over, but these are the major points worth mentioning. Feel free to check out the interview in its entirety and let us know how you feel about it. Not that we're psychologists. But... how does that make you feel?

JoystiqSony's Jack Tretton takes a bite outta... critics originally appeared on Joystiq on Tue, 06 Mar 2007 12:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Jack TrettonJackTrettonPlaystation 3Playstation3PS3SonyTue, 06 Mar 2007 12:30:00 EST<![CDATA[Sony hopes to resolve PS3 "shortages" by May]]>http://www.joystiq.com/2007/02/28/sony-hopes-to-resolve-ps3-shortages-by-may/http://www.joystiq.com/2007/02/28/sony-hopes-to-resolve-ps3-shortages-by-may/http://www.joystiq.com/2007/02/28/sony-hopes-to-resolve-ps3-shortages-by-may/#commentsFiled under: ,

Apparently all the PS3s you see in stock don't really exist. Perhaps they're just empty display boxes, or Sony is just really quick to replace huge piles of the console; they sell out fast and get restocked even faster. But don't worry, you should be able to find a PS3 in a few months, says Sony chief executive Jack Tretton. "April or May is when we feel like we're going to catch up to demand and have product fully in stock across North America and stay there."

Tretton continued by telling Reuters that the console was still out of stock in "some areas" and that the, ahem, shortages were "a testament to the fact that we've been able to manufacture and ship units on a greater pace than any previous console." Since we seemingly live in make-believe land, let's pretend Sony didn't even say this.

[Thanks, Dolla Dolla]

JoystiqSony hopes to resolve PS3 "shortages" by May originally appeared on Joystiq on Wed, 28 Feb 2007 11:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>console shortageConsoleShortageJack TrettonJackTrettonPS3PS3 shortagePs3ShortageWed, 28 Feb 2007 11:25:00 EST<![CDATA[Readers pick best webcomic: the $64,800 bounty]]>http://www.joystiq.com/2007/02/20/readers-pick-best-webcomic-the-64-000-question/http://www.joystiq.com/2007/02/20/readers-pick-best-webcomic-the-64-000-question/http://www.joystiq.com/2007/02/20/readers-pick-best-webcomic-the-64-000-question/#commentsFiled under: , , ,

True, SCEA CEO Jack Tretton's $1,200 boast has been taken somewhat out of context, but it does make for some excellent satire. Enter Penny Arcade's Tycho and Gabe, whose comic earned the not-dubious-at-all award for best game-related webcomic of the week.

Rounding up second and third place are Dueling Analogs and VG Cats, respectively.

Congratulations to perennial entry RPG-TV, who is celebrating its one year anniversary. According to the comic's creators there will be guest strips aplenty, starting with Digital Unrest's Chris Simmons' comic. Other guest artists promised include the minds behind Dueling Analogs, Fanboys-Online, Boot_Error "and many more whom I cant mention here without making this sentence long and unwieldy."

As mentioned in the comments on Saturday, all those comics were sent to us via the tip line will be included this week. Thanks to everyone who voted and be sure to let us know of any gaming comics you stumble upon this week!

(Note: $64,800 is equivalent to 54 PlayStation 3 sightings.)

Continue reading Readers pick best webcomic: the $64,800 bounty

JoystiqReaders pick best webcomic: the $64,800 bounty originally appeared on Joystiq on Tue, 20 Feb 2007 13:25:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>dueling analogsDuelingAnalogsgabejack trettonJackTrettonnapierskipenny arcadePennyArcadePS3ramsoomairscott ramsoomairScottRamsoomairsonysteve napierkiSteveNapierkitrettontychovg catsVgCatsweb comicWebComicTue, 20 Feb 2007 13:25:00 EST<![CDATA[Sony says if the PS2 flopped, people would be cheering on the PS3]]>http://www.joystiq.com/2007/02/06/sony-says-if-the-ps2-flopped-people-would-be-cheering-on-the-ps/http://www.joystiq.com/2007/02/06/sony-says-if-the-ps2-flopped-people-would-be-cheering-on-the-ps/http://www.joystiq.com/2007/02/06/sony-says-if-the-ps2-flopped-people-would-be-cheering-on-the-ps/#commentsFiled under: , ,

This is more of an interesting piece of Sony-speak than anything. In essence, Sony thinks that expectations of the PS3 are getting built up into the unrealistic zone, thanks in majority to the great success felt by the PS2. SCEA President Jack Tretton went on record saying that if the PS2 flopped and placing Sony in third overall for the console war, "people would have a warm spot in their hearts for the good old days of PlayStation and they'd actually root for us to get back on top. But I don't know if we want to pay the price to get that kind of [love]."

Tretton clearly doesn't want the PS3 to fall into third place to get some love in the upcoming generations... like... six years from now. However, he's not all that concerned about such a reality -- he's confident the PS3 is the best system out there (we'll just need some, you know, games to judge that belief) and will remain the market leader in the long term. In the long term, you'll find nothing but complete agreement from us. For another year? We may have to take a few sucker-punches and get comfortable in second place -- we'll get out of third fairly soon. Maybe. Probably. What do you guys think? If the PS2 had failed (and certain genres of games moved to the GameCube, probably thrusting it to the top), would more people think back on the "good old days of PlayStation" and root for the PS3?

JoystiqSony says if the PS2 flopped, people would be cheering on the PS3 originally appeared on Joystiq on Tue, 06 Feb 2007 14:30:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Jack TrettonJackTrettonPlaystation 3Playstation3PS3SonyTue, 06 Feb 2007 14:30:00 EST<![CDATA[Kutaragi gets shoved in Sony reshuffling]]>http://www.joystiq.com/2006/12/01/kutaragi-gets-shoved-in-sony-reshuffling/http://www.joystiq.com/2006/12/01/kutaragi-gets-shoved-in-sony-reshuffling/http://www.joystiq.com/2006/12/01/kutaragi-gets-shoved-in-sony-reshuffling/#commentsFiled under:

You can expect to see more from SCEA's chief Kaz Hirai (of Riiidge Racer fame), as he's moved on up on the corporate ladder. He'll be replacing "you-can-experience-4D" Ken Kutargai, who's been criticized by his rivals as being too "arrogant." There's been speculation that the slow sales of PSP, the disastrously delayed PS3 launch, and the loss of potential PS3 exclusives, like Grand Theft Auto IV and Assassin's Creed, are behind this shuffling.

Regardless, Kutaragi will remain in Sony's corporate arms as chairman and group CEO. While this theoretically is a promotion, it will certainly free up Kaz and new SCEA chief Jack Tretton from correcting the mistakes of a potentially senile leader. Hey, it worked for Nintendo when they got rid of even-more-insane Yamauchi.

[Via Joystiq]

JoystiqKutaragi gets shoved in Sony reshuffling originally appeared on Joystiq on Fri, 01 Dec 2006 00:01:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>jack trettonJackTrettonkaz hiraiKazHiraiken kutaragiKenKutaragikutaragiplaystation 3Playstation3ps3sceasonyFri, 01 Dec 2006 00:01:00 EST<![CDATA[Surviving Sony Gamer's Day]]>http://www.joystiq.com/2006/10/20/surviving-sony-gamers-day/http://www.joystiq.com/2006/10/20/surviving-sony-gamers-day/http://www.joystiq.com/2006/10/20/surviving-sony-gamers-day/#commentsFiled under: , ,

I set my alarm yesterday morning. I had a date with Sony Gamer's Day, 2006. And yes, Grammar Rodeo champions, that apostrophe means that it was just for me. Also, about 100 to 200 other journalists and analysts showed up, but I let them stay.

Sony's annual all-day press event held few surprises. Instead, it was the last big event before the PS3 retail launch, and we reporters got to play more games, eat fancy hors d'oeuvres, and talk to Sony executives.

In the late morning, I attended a lunch that was supposed to be with developers but occurred without them; a roundtable discussion had been canceled. Instead, I got to listen to analysts at my table spout lots of semi-confidential numbers off-the-record. Numbers like "40%," and "5,000,000." (Yes, commenters, those are completely out of context; don't start any rumors.) After eating fancy food that may have been prepared entirely by a team of Cell processors -- it was that good -- I headed to San Francisco's Dogpatch neighborhood for the presentations.

Continue reading Surviving Sony Gamer's Day

JoystiqSurviving Sony Gamer's Day originally appeared on Joystiq on Fri, 20 Oct 2006 14:20:00 EST. Please see our terms for use of feeds.

Permalink | Email this | Comments]]>Gamer's DayGamer'sDayGamers DayGamersDayJack TrettonJackTrettonKaz HiraiKazHiraiLudacrisPS3PS3 launchPs3LaunchRidge RacerRidgeRacerSCEASony-Computer-Entertainment-AmericaFri, 20 Oct 2006 14:20:00 EST<![CDATA[Jack Tretton reveals bullish numbers for Sony]]>http://www.joystiq.com/2006/09/23/jack-tretton-reveals-bullish-numbers-for-sony/http://www.joystiq.com/2006/09/23/jack-tretton-reveals-bullish-numbers-for-sony/http://www.joystiq.com/2006/09/23/jack-tretton-reveals-bullish-numbers-for-sony/#commentsFiled under:

An interview with GameDaily BIZ reveals optimism for SCEA Executive VP Jack Tretton. While many find it easy to criticize Sony's moves as of late, there's no denying that press attitudes and reality may differ greatly. For example, according internal sell-through data, the PSP is a much faster success than the original PS1: 18 months after launch of each system, the PSP sold 5.30 million units in America compared to the PS1's 3.48 million.

"We really feel we carved out new territory [with the PS1] and then we built upon that with the PS2. The parallel that we draw to the PSP is that it is exactly the same to portable gaming to what the PlayStation was to console gaming, that we are carving this new road out and we are selling again to 20-something consumers that were not fans of portable entertainment, were not playing Game Boys because the technology and the software offerings just weren't appealing to them... And now because of the technology in PSP and the game offerings it appeals to them and that same consumer we carved out with the PlayStation is now being carved out with the PSP at an even much greater rate than we did with the original PlayStation"

The executive rightly questions whether or not Nintendo is truly "expanding" the market. He suggests that most DS owners have owned a Game Boy Advance in the past. The PSP can appeal to a wider demographic, considering how gamers are getting older and demand more mature games and multimedia functions out of their handhelds. He questions that older gamers would want Brain Age over a PSP: "I would tell you for a fact that there are much more people in their 50s and 60s playing PlayStation platforms in terms of console, than there are playing Nintendo platforms."

[Via Joystiq]

JoystiqJack Tretton reveals bullish numbers for Sony originally appeared on Joystiq on Sat, 23 Sep 2006 09:00:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>gamedailygamedaily bizGamedailyBizinterviewjack trettonJackTrettonplaystationplaystation portablePlaystationPortablepspsalessceasonySat, 23 Sep 2006 09:00:00 EST<![CDATA[Sony: We don't need no stinkin' GTA]]>http://www.joystiq.com/2006/06/22/sony-we-dont-need-no-stinkin-gta/http://www.joystiq.com/2006/06/22/sony-we-dont-need-no-stinkin-gta/http://www.joystiq.com/2006/06/22/sony-we-dont-need-no-stinkin-gta/#commentsFiled under: , , ,

Sony is so confident that their next-gen console is going to be such a smash hit, that the loss of exclusivity of their huge PS2 and PSP top-seller, Grand Theft Auto, will be no skin off their bones. In an interview with TheStreet.com, Jack Tretton, executive vice president of Sony Computer Entertainment America, was asked if the loss of GTA as an exclusive franchise would hurt the PS3. His response: "There's no question that having the Grand Theft Auto franchise helped us a lot and helped us sell some units, but I don't think the battle would be any different with or without Grand Theft Auto."

Completely dumbfounded by Tretton's response, TheStreet asked one more time, just to be sure. "No, I don't think it hurts us. No, I really don't," Tretton said. Whatever the execs at Sony are smokin', please let me know because I would love some of that. Exclusivity is pretty much the one thing that Sony really has going for it. To dismiss the true effectiveness of holding titles in your hands like Grand Theft Auto, Final Fantasy or God of War is just complete ignorance. I don't believe for one second, however, that Tretton or any Sony exec truly doesn't care about losing GTA. Whether they want to admit it or not, it hurts.

[via Team Xbox]

JoystiqSony: We don't need no stinkin' GTA originally appeared on Joystiq on Thu, 22 Jun 2006 09:28:00 EST. Please see our terms for use of feeds.

Read | Permalink | Email this | Comments]]>Grand Theft AutoGrandTheftAutoGTAGTAIVJack TrettonJackTrettonPS3SonyXbox-360Thu, 22 Jun 2006 09:28:00 EST