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Posts tagged jim-keyes

Blockbuster putting GTA IV on the 'new release' wall

Starting with Grand Theft Auto IV, Blockbuster Video will begin adding video games to the "sacred" outer new release wall. Blockbuster CEO Jim Keyes tells Variety that the GTA IV launch is a "real springboard" for the company and it plans to use it as a centerpiece for moving games to where only ...

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