Posts tagged john koller 
Added RAM makes PSP games load faster
The redesigned PSP makes games load faster. But, how? In a private demonstration with Joystiq, John Koller explained that the new PSP includes more than just good looks. The redesigned system also includes more RAM, which is used to increase the load speed of upcoming PSP titles. In addition, the ...
More PSP "exclusive titles" remain unannounced
E3 is right around the corner, and Sony's getting the PSP ready for the big show. In a great interview with GameDaily, John Koller, senior marketing manager for PSP, had a couple of key things to say. Of particular note is his response to what he thinks the key titles of PSP later this year: "There ...
Sony tells teens: "Dude, get your own PSP"
Is the "love at first sight" ad a part of Sony's new marketing campaign? We're not sure, as Sony hasn't responded to our e-mails yet. As reported earlier, we do know that Sony's finally changing their approach in targeting the teen segment. Thankfully, this means we won't see a repeat of the "All ...
Koller says UMDs "always been a steady growth"
Senior Marketing Manager John Koller has had a lot to say about PSP in the past few days. The system, which is now two years old, has seen its share of successes and problems. One undeniable truth has been the lackluster sales of Sony's proprietary movie format, the UMD. Although the format is con...
GDC 07: Firmware gains inspirations from homebrew
Although the PSP hardware may not change anytime soon, the system will still continue to evolve through software. John Koller reminded us that PSP has the ability to continuously expand its functionality. "We have released 13 firmware updates since launch." I asked him about his stance on incorporat...
GDC 07: PSP won't get redesign; new colors coming soon?
People have been longing for a PSP redesign. It's not happening. John Koller explained that there are currently no redesign plans, regardless of all the rumors that have been on the Internet for ages. One of the main reasons PSP won't get a redesign comes from the issue of screen size: Sony will nev...
GDC 07: Less than 15% of PSP owners have a DS
John Koller, Senior Marketing Manager, revealed an interesting internal statistic in last night's blogger panel: according to his research, only 11-14% of PSP owners have a DS. Although the system may be selling less than Nintendo's dual screened portable, it's clear that Sony's device is targeting...
GDC 07: PSP will realize its potential this year
In tonight's blogger meeting, I had a chance to talk to Sony president Phil Harrison about his keynote and the suspicious absence of the PSP device: "We didn't talk about the PSP because [the keynote] was 45 minutes," he tried to explain. John Koller, the man responsible for the marketing of the PSP...
Sony follows Nintendo's steps and starts targeting moms
The Wii has been a huge hit at my house over Thanksgiving. Even my mom loved Wii Sports, and is thinking about buying a system for herself. Absolutely mind-boggling. Sony is eager to capitalize on the burgeoning gaming mom market, and has expanded their newly revitalized advertising campaign to les...
Zune & its impact on PSP's identity crisis
Rocky Mountain News recently sat down with senior marketing manager and friend John Koller about the current state of the PSP, and how it faces an identity crisis. "We looked at (the PSP)... as a strong portable game system with multifunctional limbs... It's still a gaming system at its heart." The ...
