Posts tagged jump in 
European PS3 slogan: "This is Living"
Unveiled at the Leipzig Games Convention and seemingly ignored by most, the official PS3 slogan for Europe has Sony proudly declaring, "This is living." Reeking of hyperbole and only tenuously linked to gaming, it's the sort of marketing that fits in quite snugly with an industry asking us to "jump...
Xbox 360 "Jump In" promo wins Addy
Last week, the American Advertising Federation (AAF) held its annual Addy awards, and McCann-Erickson took home the Best of Show award for their Xbox 360 "Jump In" commercial. From the press release: "This extreme double Dutch jump rope jam metaphorically captures the excitement and social aspect...
