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Posts tagged kevin-butler

Kevin Butler quits Sony via Twitter, Sony says to 'keep following his tweets'

Kevin Butler would be a wonderful Sony VP if he actually existed, and we would be upset to hear of his resignation if it were real. This makes us very emotionally confused about Sony's latest marketing ploy, which has @TheKevinButler tweeting that he's quit Sony to be president of the family...

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Kevin Butler becomes peripheral to Killzone 3 marketing

Armed with our Killzone 3 review, you should have no trouble entering, enjoying and escaping Kevin Butler's charismatic marketing aura. Well, you might pick up some office decorations while you're in there....

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Kevin Butler account accidentally retweets PS3 exploit

Oh, Kevin Butler. You seemed so perfect -- exactly the kind of PR icon that Sony needed, always saying and doing exactly the right thing for the company's image. You were always so in the know, always on top of the public pulse. Until Tuesday night, that is, when the Kevin Butler account on Twitter...

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Activision Publishing CEO says perception of the company is different from reality

As co-CEO at ad company Deutsch LA, Eric Hirshberg was partially responsible for turning the PlayStation 3 from something that freaked us out into a platform for the VP of Awesome. Now, HIrshberg is able to comment on a similar turnaround at Activision. As the CEO of the publishing group, he says...

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Best Buy bundling PS3 with Bravia 3DTVs, and slashing prices

A Best Buy employee and Sony spokesperson Kevin Butler (both of which shall henceforth colloquially referred to as "Best Butler") recently appeared an a new PS3 ad announcing a pretty sound deal for you 3D-seekers out there. The retailer is currently offering a trio of bundles featuring Bravia...

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Kevin Butler will sell PS3s to your fake TV family

For the holidays, Sony is unleashing a previously unimaginable amount of Kevin Butler on an unsuspecting American public. Following yesterday's Gran Turismo 5 ad, Sony unveiled two additional commercials today starring the ersatz executive. Both ads push the PS3's appeal for the "whole family"...

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Kevin Butler steals cars, our hearts in Gran Turismo 5 commercial

Finally, the reason for Gran Turismo 5's hundred-year delay has been revealed -- and we'd just assumed it was due to the obstinate perfectionism of Kazunori Yamauchi. As it turns out, it was actually due to the obstinate perfectionism of Kevin Butler, as revealed in the commercial below....

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Take a swing at this new Kevin Butler commercial

"She's a bad mamma jamma" could take on a whole new meaning for the cast of the latest Kevin Butler PlayStation Move advertisement. Woods' game looks like it might lead this household to domestic violence! How many homes must you divide, Tiger? Answer us! How many?...

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Watch your back, puppies: Kevin Butler talks up EyePet

Sony faux-spokesman Kevin Butler's no stranger to talking smack about competitors -- though, for the life of us, we never expected him to turn his scornful eye upon infant dogs. Check out the US commercial for EyePet after the jump as we await a rebuttal from the dog people of the world....

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Sony: Kevin Butler isn't real, can't give interviews

Sadly, Sony pitchman Kevin Butler is not a real person, but SCEA VP Peter Dille says word may not have gotten around. "We've gotten contact from media people that aren't aware that he's a character, asking for an interview!" he told Industry Gamers ... Well, you can't blame us for trying, can you?...

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