Posts tagged leo-burnett 
Wii would like to receive an award for advertising
It looks like Nintendo's "blue ocean" strategy is paying off for more than just Nintendo! The company's ad agency, Leo Burnett, announced that their "Wii would like to play" advertising campaign has been awarded an Effie award (which is apparently a real award given out to advertising firms, and n...
Promotional Consideration: The Usual Suspects
This week's creative but confusing installment comes from Leo Burnett Milan, the same advertising firm behind "Communion Day," the first Promotional Consideration ad (and one of the smartest) we ever featured. The print piece presents a police lineup of criminals and ne'er-do-wells, suspects for ...
Promotional Consideration: Humanitarian aid crosses with the DS
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. As we've discussed before, a company's logo or branding can be just as important as the commercials and ads used to promote a product. This week, we'l...
Promotional Consideration: Quote-based strategy II
Promotional Consideration is a weekly feature about the Nintendo DS advertisements you usually flip past, change the channel on, or just tune out. Since we bemoaned Advance Wars: Days of Ruin's lacking marketing push last week, Nintendo has kept us holed up in our bomb shelter, walls trembling an...
